WHITE EXCHANGE IS BACK!

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WHITE EXCHANGE IS BACK! Posted: 10 Nov 2014 07:06 AM PST It's been 1 year since our rebrand to White and, to celebrate, we are hosting our annual White Exchange Event at the prestigious Ashmolean Museum in Oxford. This November, digital practitioners from both client and agency side will come together at the renowned museum in Oxford to discuss the concept of "Turning Data into Strategy". The event will consist of a range of talks from members of the White.net team, industry partners, and independent consultants. There will be plenty of opportunity to network over complimentary lunch and post-conference drinks, as well as exclusive access to the Ashmolean's impressive collection. "90% of people move between devices to accomplish a goal, whether by smartphones, PCs, tablets or TVs" (Google) With this in mind, it's vitally important that every business and organisation is able to understand how this data can be translated into actionable intelligence. Here at White we are always looking for new ways to help our clients make the most of the opportunities that digital marketing presents to them. “I’m really looking forward to taking part in the White Exchange event. It’s always great to be in a room with a group of people who are so knowledgeable on the latest trends in digital advertising.” – Jon Myers, VP & Managing Director EMEA, Marin Software/speaker at White Exchange 2014 At the moment it seems that everyone is talking about data, in all shapes and sizes. However, the reality is that it doesn't matter how much data you can get hold of if you can't translate it into actionable intelligence. So, to try to put some structure to this debate we are pleased to announce that data will be the topic of conversation at this year's White Exchange conference. Here are some our speakers lined up for White Exchange 2014. Together, they have a combined industry experience of over 60 years! JON MYERS VP & Managing Director EMEA, Marin Software Marin is the leading digital ad management platform. Jon was previously a Director at Yahoo!, MediaVest and Latitude, he also sits on the Global SES Advisory Board. JONATHAN ALDERSON Head of Insight, Linkdex  Jono heads up the Insight team at Linkdex, providing a layer of human expertise and consultancy on top of their award-winning platform. He has over a decade of blended experience in digital marketing, working with agencies, startups, household brands and FTSE 100 companies, providing expertise in SEO, analytics, campaign strategy, and web development. DANIEL BIANCHINI Director of Services, White. Daniel is a talented digital marketing professional with a large breadth of experience in e-commerce. Known by his peers as an excellent communicator, he speaks frequently at conferences on topics ranging from technical SEO to content creation. With an analytical mind, Daniel shapes digital campaigns that deliver the best results from SEO and PPC. JASON DENNY PPC Consultant, White. Specialising in PPC & Online Marketing with a proven background in PPC development, Jason is recognised as an authority in the paid and biddable media channels, including Google AdWords, Google Analytics, Facebook, Bing, and Marin Software. White. are also pleased to announce Geoffrey Roberts as our Keynote Speaker at White Exchange 2014 GEOFFREY ROBERTS Founder & CEO, Democrata Geoff Roberts started Democrata in July 2014 providing big data and near/real time analytics services for sectors with legacy operating models. He has worked with large-scale data systems since 2002 and has expertise in digital transformation, product management and big data operations both for B2B & B2C services.  His clients included Nokia, Microsoft, Orange, BT, Vodafone and many European ISPs. Services under his management spanned 38 countries including the UK, China, India, Russia, the US and Brazil. “It’s an honour for us to be associated with this event. I am very much looking forward to participating fully in the White Exchange 2014, meeting new contacts and discussing the future of data. Excellent location too – exclusive use of The Ashmolean Museum, University of Oxford!” – Geoffrey Roberts, Founder & CEO, Democrata / Speaker at White Exchange 2014 White Exchange 2014 is taking place November 24th so be sure to get your ticket registered in time! For more information and to register your ticket, visit: whiteexchange.eventbrite.co.uk  We look forward to seeing you there! White Exchange 2014 Ticket Enquires louise@white.net 01865 703000 The post WHITE EXCHANGE IS BACK! appeared first on White.net.

Rodial reveal reasons why WHITE. won leading skincare account Posted: 04 Nov 2014 02:10 AM PST Award winning digital marketing agency White has just announced its collaboration with high-end skincare brand Rodial, further establishing itself as an innovative and exciting agency to watch. Oxford based White has been selected to work alongside Rodial to develop their paid media strategy across its market leading Rodial, Nip+Fab, and Nip+Man ranges, as well as its new and eagerly anticipated make-up line launched this week, which features Daisy Lowe as the face of the range. Global brand Rodial is a leader in the UK luxury skincare market. Its products, popular amongst A-list celebrities, are created with natural anti-ageing, firming and collagen-boosting ingredients. The contract win comes after a very successful year for White, in which the company has continued to gain ground in the industry thanks to its work with other high profile clients, including Deloitte and Miele. As White's latest client, Rodial also marks the company's expansion into the beauty sector. Vivien Man, Digital Marketing Manager at Rodial, revealed why White was chosen as an agency partner: "During our agency selection we were impressed with their level of expertise, attention to detail, creativity, and commitment to clients." She continued: "Rodial is at an exciting and important stage of growth with lots of new and positive company developments in progress. With our make-up range launched this week, the brand is going from strength to strength and we are happy to welcome White along with us." Commercial Director at White, Ian Hucklesby added: "Winning the Rodial account is further proof that we are an inspiring, driven digital marketing agency. We greatly look forward to working with the team at Rodial, and providing our expertise in the paid media space." More information about the clients that White works with can be found at http://white.net/case-studies/.   —ENDS   About Rodial: Rodial was founded in 1999 by Maria Hatzistefanis, and is now available in 35 countries around the world. The post Rodial reveal reasons why WHITE. won leading skincare account appeared first on White.net.

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