AdSense Insider December 2014

A recap of major AdSense product and feature launches in 2014 Your Publisher ID: ca-pub-1492172262972996 December Edition As the year comes to an end, we'd like to take the time to recap the new AdSense products and features that were released this year. We are always working to improve the web at Google AdSense, and hope the product releases below have helped you to continue to make the most of your website. See you online in 2015! Product Recap 2014 Multi-screen additions: Responsive ad units Responsive ad units can help you provide a great ad experience for users on every screen (i.e.computers, phones, tablets). To make your code simpler and save you time and effort, our responsive ad code automatically adapts the ad unit size to your page layout. Multi-screen scorecard Check the new multi-screen category in your publisher scorecard to see what percentage of your pages are multi-screen optimized, and review how this compares to other AdSense publishers. Tools for building multi-screen sites New to multi-screen? The AdSense Multi-Screen guidelines can help you get started on or improve your mobile site. For more technical resources on developing a mobile website, visit the Web Fundamentals course and the Web Starter Kit. Ad unit updates: Custom size ad units Creating custom ad unit sizes for your website will give you the flexibility to design your ads and your site to fit your audience. We now have 434,216 new ad unit options which behave just like their standard sized counterparts. New ad sizes Increase the flexibility of your ad units with the the new Billboard (970 x 250) and Portrait (300 x 1050) ad unit sizes. Visit the blog to learn how these sizes can help you reach more advertisers while also enhancing user experience and engagement on your site. New features in your AdSense account: New features in the Ad Review Center Discover how filtering reviewed ads, searching by ad sizes, and finding related ads can give you more control. Visit the Inside AdSense blog to learn more about these new Ad review center features. A/B testing for categories in the AdSense interface Interested in testing how blocking certain ad categories changes your site's revenue? Now you can run A/B tests without changing your ad code to better understand how to use ad category settings to your advantage. Toolbar and plugin updates: View Google Analytics data in the Google Publisher Toolbar You can now view visitor data from Google Analytics in the Google Publisher Toolbar. Learn how to install the Google Publisher Toolbar and use Google Analytics insights while you browse your pages. AdSense Plugin for Wordpress Using Google products within WordPress just got easier. Link your Wordpress site to your AdSense account, easily place ads, and check your page visibility with the Google Publisher Plugin. We’ll keep you posted with more news in 2015. Until then, see you online. Find out about our different support options.

Thank you for being a trusted AdSense partner throughout 2014! We'd love to hear your feedback on the AdSense Insider newsletter or on the product launches from the past year.

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