Seth's Blog : What kind of customers do you want?

What kind of customers do you want?

Do you want customers (donors, backers, voters, members, vendors) who are:

• Litigious
• Price shoppers
• Loyal
• Bureaucratic
• Demonstrative
• Followers
• Leaders
• Luxury-focused
• Skittish
• Trusting
• Bottom fishers
• Eager
• Confident
• Easily amused
• Uncomfortable talking about money
• Part of the crowd
• Afraid
• Outliers
• Desperate
• Rich
• Easily distracted
• Secretive
• Joyful

Here's the thing: you get what you reward. You attract the customers that respond to the way you act. You end up with what you tolerate. You build what your audience demands.

You might not get the customers you deserve, but you will probably end up with the customers you attract.

Sure, you can swoop in and make the numbers by attracting a certain kind of customer. Is it worth it?

Choose.

       

• Email to a friend •

More Recent Articles

• Costs before and after
• Go for a walk
• Get the word out vs. Find the others
• The thing about a clean sheet of paper
• Obedience

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.

---

Click here to safely unsubscribe from "Seth Godin's Blog on marketing, tribes and respect." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy

---

Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.