AdSense Insider Quarterly - March 2015

Your Publisher ID: ca-pub-1492172262972996   New year, new newsletter! In addition to a new layout, we’re moving our newsletter from monthly to quarterly issues Spotlight Why mobile matters Optimizing your site for mobile will help you capture and retain your mobile visitors. Learn how going mobile has helped our publishers grow by watching this video. Then, follow our multi-screen starter guides and start going mobile today. Read our multi-screen starter guides Products and Features Help shape the AdSense product roadmap We want to hear from you. Our semi-annual survey will arrive in your inbox this April. Your participation in the last survey helped us understand your needs and launch new features. For example, we launched mobile anchor ads to help improve the user experience on your site. To receive the survey, be sure to: Update your contact details Update your email preferences to receive ‘occasional survey’ messages The “Mute this ad” feature just got better Improvements to the “Mute this ad” feature will help publishers like you show better performing and potentially more valuable ads on your site. Your users benefit too by having more control over the types of ads they see. Introducing a new revenue report to better understand top ad performance With the new Revenue Profile Report you can now understand the value of your top performing ad requests in more detail. You can now see the RPM for any fill rate. For example, you can look at the RPM for the top 5% or 10% of ad requests performing on your site to better understand your top performing ads and where your revenue is coming from. Quick Poll: Score the quality of our AdSense email communications to help us improve. Take the Poll Thank you for being a trusted AdSense partner. We’d love to hear your feedback on the AdSense Insider newsletter. Find out about our different support options. More from AdSense: Forum AdSense Blog Help Center +AdSense © 2015 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future you can opt-out by clicking here.