Seth's Blog : Special orders

Special orders

You can look forward to them, the weirder the better.

Or you can push customers to make them as uncustom and unspecial as possible, because, of course, these are easier to handle.

If you embrace special orders, you're doing something difficult, scarce and worth seeking out.

If you handle them begrudgingly, you're likely to undo the very goodwill you sought to create. 

       

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