Seth's Blog : Three changes in marketing

Three changes in marketing

1. Advertising and marketing are no longer the same thing.

2. The most valuable forms of marketing are consumed voluntarily.

3. The network effect is the most powerful force in the world of ideas.

(The last assertion is based on the fact that culture changes everything about how we live our lives, and culture is driven by the network effect... society works because it's something we do together.)

Just about every big organization ignores all three. 

       

• Email to a friend •

More Recent Articles

• Taking it personally
• Special orders
• On doing your best
• Rearranging our prejudices
• No one knows

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.

---

Click here to safely unsubscribe from "Seth Godin's Blog on marketing, tribes and respect."
Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy

---

Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.