1, 2, 3, 9
Most brands, most careers... they're not linear. Doing what you did, again and again, grinding it forward, that's a good way to finish a marathon, but it's not the way that most organizations grow.
Sooner or later, we need to leap.
We quit a job before our new business is humming along.
We go from hiring people when we have paid freelance jobs in hand to hiring people in order to build assets we can sell or leverage.
We go from a building that's too small to one that's too big (for now).
We go from having no ad budget to a significant one (because we know an insignificant one is a waste, worse than none at all).
We go from selling the next customer to investing in the lifetime value of the customers we already have...
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