Seth's Blog : "But what will I tell the others?"



"But what will I tell the others?"

Seven urgent words that are rarely uttered.

The profound question that clueless marketers almost never consider.

The words we imagine we'll tell the boss, the neighbors, our spouse after we make a change or take an action... this drives the choices that constitute our culture, it's the secret thread that runs through just about everything we do.

       

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