The professional pushes back
The architect refuses to design the big, ugly building that merely maximizes short term revenue. She understands that raising the average is part of her job.
The surgeon refuses to do needless surgery, no matter how much the client insists. He doesn't confuse his oath with his income.
The marketer won't help his client produce a spammy campaign filled with tricks and deceptions, because she knows that her career is the sum of her work.
The statesman won't rush to embrace the bloodlust of the crowd, because statesmen govern in favor of our best instincts, not our worst ones.
There are plenty of people who will pander, race to the bottom and figure out how to, "give the public what it wants." But that doesn't have to be you. Professionals have standards. Professionals push back.
PS, and just in time, we're thrilled to announce that the next two sessions of altMBA are open for applications as of today. Ask someone who's done it.
More Recent Articles
- The clown suit
- A value creation checklist
- What's at the bottom of the river?
- Erosion
- A tunnel is a cave with a light at the end
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy
Postări
Niciun comentariu:
Trimiteți un comentariu