marți, 19 octombrie 2010

SEO Blog

SEO Blog


Why majority of low cost SEO campaigns end in disappointments?

Posted: 19 Oct 2010 04:45 AM PDT

EYE OPENER: Low Cost, Quick Results in Organic SEO A Cost-effective Offer or a luring SEO TRAP: YOU DECIDE  This article is meant for startups, small companies who are willing to put their Online Identity in the hands of low cost inexperienced freelance companies, promising miracle rise of their website's ranking on major SERPs (Search [...]


Seth's Blog : Killer apps now shipping (early days)

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Killer apps now shipping (early days)

You may have read about my proposed apps:

One made it easier to run and manage meetings, and the other made it easier to present a powerpoint-style slideshow on the iPad (but better).

I'm delighted to report that early versions of both have been built by loyal readers who read the posts and chose to take action.

Meeting Mngr Pro lets you manage timing, share images and connect among many iPads.

Nonlinear lets you import a PDF or PPT file and then jump around. It's not for building slides, it's for navigating them, and even includes a way to drive an external monitor in a clever way.

For ver. 1.0 products, they're both cheap and pretty cool. I have no doubt that with feedback and loyal users, they'll each develop into very cool tools.

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Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


Change Your Content Based on Traffic Intent

Posted: 19 Oct 2010 07:38 AM PDT

Post image for Change Your Content Based on Traffic Intent

A few weeks ago, Brent Payne made a post about “whitehat cloaking” and changing your content based on referring website. He asked for some feedback on Twitter, causing some follow up discussions. I had a few people asking for examples about how to do this. In this two part post, first we’ll look at some theory about why would you want to do it, under what circumstances, and how to do it without angering the Google Gods. In tomorrow’s post “How to Conditionally Change Your Content,” I’ll give you some ideas about how to implement this.

Let’s talk about the high level strategy items first. Why would you want to serve different content to different users:

  • Social media traffic is advertising averse, so show them fewer ads and more social oriented content
  • Search traffic can be goal/purchase oriented, so try to serve them content designed to help you do that
  • Direct traffic can get the full brand treatment designed to build subscribers, regular visitors, or a sense of community

To use a cooking metaphor, I’m not serving each of these people a different meal, but I’m varying the seasoning to suit my guest’s individual tastes. Let’s get past the superficial. What are some things you could do differently for, say, social media traffic? Under most situations, social media visitors don’t click adsense, banner ads, and that sort of thing. For social media traffic, your best outcome will be getting them to link to your page, vote/retweet your page, or visit other pages. What you want to think about is how you can change your content to help you meet those goals.

With Google’s announcement that site speed is a factor, many savvy webmasters opted out of third party buttons and began to use smaller, lightweight, on-site graphics. While this helps with site speed, it doesn’t help with social engagement. If you want more social interaction show bigger buttons up top, especially the third party buttons with active vote/tweet counts. I would remove as much advertising as you could. I would replace this with graphics or sections featuring other social content. If you use tags to isolate your social content it would be easy to pull out using a DB query. How about showing your most popular or most emailed pages. Rather than showing a social media audience 25 pages of your top 25 list, consolidate all of the content onto one page.

What about search traffic? How can you change the content to better suit their needs? In some cases you may want to remove content like the sidebar, making your pages more like single page squeeze pages. Of course this will depend on the page content like, say, a product page. You may want to be more aggressive with advertising placement if you run an adsense or affiliate website. You could also vary the advertising a bit. I’ve spoken before about using tags to target your advertising, but why not use search query terms as well. If someone came to your website searching for [cheap mexico vacations], normally you would just serve them ads about cruises, hotels, or vacation packages to Mexico. However, if you trapped for search queries containing the word [cheap] you might also want to mix in some value based vacation advertising.

While there are some advantages to doing this, there are some pitfalls as well. This type of behavior makes for a more complicated website to maintain and run, so make sure you have the resources for the long haul. Secondly you have to be concerned about the search engines and giving the appearance of cloaking with ill intent. The more dramatic the main content is from one version to another, the more likely it is to upset a search engine. For example, if you serve a 1,400 word article to direct traffic, a 700 word trimmed down version to search traffic, and a 400 word version to social traffic, you are taking some risks. I would make sure that search engine bots get a version that is very close if not identical to the version that users coming from a search engine will get.

In the next post I’ll walk you through some of the steps on How to Conditionally Change Your Content from a programming perspective.
Creative Commons License photo credit: Rob Hughes

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

Change Your Content Based on Traffic Intent

tla starter kit

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Daily Snapshot: White House White Board Returns

The White House Your Daily Snapshot for
Tuesday, October 19, 2010
 

 White House White Board: Austan Goolsbee Explains the Jobs Trends

In the second edition of White House White Board, Austan Goolsbee, Chairman of the Council of Economic Advisers, looks back at the President’s record on the economy through the perspective of the last three years in private sector employment. Watch the video and tune in at 1:30 PM EDT today for a live chat on the economy with Austan Goolsbee.

 White House White Board

 

Today's Schedule

Today, the President will sign the Obama Administration’s Executive Order on the White House Initiative on Educational Excellence for Hispanics in a ceremony in the East Room. The ceremony follows a National Education Summit and Call to Action hosted by the U.S. Department of Education that began on Monday, bringing Administration officials together with experts in education and Hispanic community leaders from around the country on issues ranging from early childhood learning to higher education. The revised executive order will place a high priority on action designed to reach the ambitious education goals President Obama has set for our nation and ensure America’s future competitiveness in a global economy.

All times are Eastern Daylight Time

10:15 AM: The President receives the Presidential Daily Briefing

10:45 AM: The President meets with senior advisors

11:15 AM: The President meets with Treasury Secretary Geithner

1:00 PM: Briefing by Press Secretary Robert Gibbs WhiteHouse.gov/live

1:30 PM: Tuesday Talk with Austan Goolsbee WhiteHouse.gov/live

1:50 PM: The President signs the Executive Order on the White House Initiative on Educational Excellence for Hispanics WhiteHouse.gov/live

2:15 PM: Tuesday Talk with the President's Committee on the Arts and Humanities WhiteHouse.gov/live

4:30 PM: The President meets with Secretary of Defense Gates

8:15 PM: The Vice President delivers remarks at a rally for Senator Patty Murray

9:00 PM: The Vice President attends an event for Senator Barbara Boxer

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog

Empowering Defense Through Energy Security
The Department of Defense (DoD) hosts an Energy Security Forum as part of National Energy Awareness Month to discuss how the Department of Defense can turn energy use from a strategic and operational challenge to a key strength for the warfighter.

Robots, Solar Cars and Rockets at the White House Science Fair
Middle school and high school students from across the country descend on the State Dining Room at the White House with their award-winning science fair projects in tow.

A Wisconsin Mother Shares her Health Care Story
Tracy’s son Sami was diagnosed with a medical condition when he was very young but, thanks to the Affordable Care Act, insurance companies can no longer deny coverage to children based on a pre-existing condition. Hear Tracy tell her story and find out how the Affordable Care Act is helping people in your state.

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I Hope You Find this Video Helpful


The White House, Washington


Good morning,

If you watch TV, open a newspaper or read news online, you probably hear a lot of back and forth every day about the economy and its impact on the job market.

It can be tough to filter out the noise and get a clear understanding of what’s really going on. I thought it would be helpful to take a look at where our economy has been over the past three years and what President Obama and his Administration have done to help dig us out of the pretty massive hole we were in when he first came into office.

So, we’ve put together this short video. 

 

Here’s the bottom line: when President Obama came into office in January of 2009, we were in the middle of the worst economic crisis this country has seen since the Great Depression.  Through the Recovery Act, tax credits for working families and small businesses, and investments in the industries of the future, we are getting back on the right track.  We went from losing nearly 800,000 jobs in a single month as the President came into office to our ninth straight month of private sector job growth last month.

We still have a lot of work to do.  Times are still tough for millions of Americans who are out of work, and we’re not going to rest until those folks can find a job. 

If you have questions about what’s happening with our economy or about what this Administration is doing to turn it around, I’m happy to answer them.

In fact, today at 1:30 p.m. EDT I’m hosting a live chat to take your questions.  Find out how to tune in and submit your questions:

http://www.whitehouse.gov/tuesday-talk

I'm looking forward to talking to you later today.

Sincerely,

Austan Goolsbee
Chairman of the Council of Economic Advisers

P.S. In case you missed the first White House White Board video on tax cuts, be sure to check it out here:

http://www.whitehouse.gov/whiteboard-tax-cut

Visit WhiteHouse.gov

 




 
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Seth's Blog : Four roads

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Four roads

You might be stuck because you pick the wrong fork on a looping road. You keep getting better at the route you cover, but it doesn't go anywhere, you just keep doing it over and over. Nine years of experience is very different from one year of experience, nine times.

You might be impatient or unable to stick to your decision to take this particular road, and thus you're always starting on a new road. Since the new road is always strange to you, you rarely get any better at getting where you're going.

You might be on the wrong road. Sure, you get better at navigating your way, you can walk faster, you feel more comfortable--but this road is never going to lead much of anywhere.

And, if you're lucky, you might be on the right road, and getting better as you go.

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