sâmbătă, 23 martie 2013

Seth's Blog : Swagger

 

Swagger

One way that marketers (of any stripe) make an impact is by displaying confidence. Consumers figure that if a marketer is confident in their offering, they ought to be confident in the marketer as return. We often assume that confidence means that something big is on offer.

The problem with swagger is that if you're the swaggering marketer, you might run into a competitor with even more swagger than you. When that happens, it's time to show your cards, the justification for your confidence. And if you don't deliver, you've done nothing but disappoint the person who believed in you.

Substance without swagger slows you down. But swagger without substance can be fatal. Right now, we're seeing more swagger than ever—but it's rarely accompanied by an increase in substance...

The rule is simple: it's essential to act the part. And it's even more important for it to be real.


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vineri, 22 martie 2013

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Regrets Pour In; Cyprus Parliament Passes Bailout Plan; Will Her Highness Approve?

Posted: 22 Mar 2013 04:32 PM PDT

The Cypriot parliament passed bailout measures today, but they are not quite the measures that Her Highness, Angela Merkel approves. They are not measures Cypriot citizens will approve of either.

Let's take a look at the present state of blackmail, as passed by Cyprus and reported by the BBC.
MPs in Cyprus have voted to restructure the island's banks - one of several measures to ease the crisis, which has hit confidence in the eurozone. They have also approved a "national solidarity fund" and capital controls to prevent a bank run. MPs did not vote on a key measure - a levy on large bank deposits. They rejected similar moves on Tuesday.

The "solidarity fund" would allow the pooling of state assets for an emergency bond issue, reports the Reuters news agency. These include future gas revenues and some pension funds - an idea that German Chancellor Angela Merkel has strongly condemned.

Ms Merkel had warned Cyprus not to "exhaust the patience of its eurozone partners", reports say.

Businesses in Cyprus have been insisting on payment in cash, rejecting card and cheque transactions. "We have pressure from our suppliers who want only cash," Demos Strouthos, manager of a restaurant in central Nicosia, told AFP news agency.

Our correspondent says he has never seen this much pressure being applied to a member state by the rest of the eurozone community in recent years.
Regrets Pour In

The Financial Times reports Cyprus laments end of way of life
When he was finance minister a decade ago, Takis Klerides helped steer Cyprus into the EU and the single currency, a defining achievement for a once-impoverished island nation that is far closer to Beirut than Brussels.

But on Friday, with Cypriots contemplating the steep price of an EU bailout, Mr Klerides sounded like a man with regrets.

"We found out the hard way that it's not a family," he said of the EU, arguing that the bloc's biggest members "dictate the terms and everyone else falls in line. It's becoming a dictatorship."

"The European project is crashing to earth," Athanasios Orphanides, who until recently served as central bank governor, said in a separate interview in which he dubbed Cyprus' treatment by European leaders "the bullying of a people".

Nicos Michaelas, the general manager of an investment company, Demetra Investment, put it even more bluntly: "We expected our European friends to help and they put a gun to our heads."
Hello Cyprus, Please Meet Reality

Merkel does not give a damn about you, all she cares about is her September reelection prospects and hardball with you helps those chances. But please, don't take it personal.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

German Economist Proposes "One Time" Cyprus-Like 15% Wealth Tax on Italians; Italy Proposes Easing Stability Pact; Is Italy the Next Cyprus?

Posted: 22 Mar 2013 12:45 PM PDT

Once trust is lost it is very slow to recover. For now, much of Europe is acting as if it believes Cyprus is a "one time" thing? But isn't that what we heard about Greece? Who is next? Italy?

In an article on Handelsblatt the chief economist of Commerzbank says: Italy should bring a unique wealth tax.
It is a myth to talk of crisis-strapped states. Even the German Institute for Economic Research (DIW) and the chief economist of Commerzbank, Joerg Kraemer says the numbers suggest a different view.

Kramer relies on surveys of the European Central Bank. Net financial assets of the Italians are 173 percent of gross domestic product (GDP). This is significantly more than the net financial assets of the Germans, which corresponds to 124 percent of GDP, said Kramer for Handelsblatt Online.

"So it would make sense, in Italy for a one-time property tax levy," suggested the Bank economist. "A tax rate of 15 percent on financial assets would probably be enough to push the Italian government debt to below the critical level of 100 percent of gross domestic product."
Reader Bernd suggests Kraemer means a net tax on all assets not just financial ones, but either way the idea is preposterous. Banks always want bailouts to fall on the backs of private citizens not on banks.

Italy's Companies Face Slow 'Death' as Credit Crunch Deepens

While pondering the above confiscation threat, Ambrose Evans-Pritchard the Telegraph reports Italy's Companies Face Slow 'Death' as Credit Crunch Deepens.
Confindustria, the business federation, said 29 percent of Italian firms cannot meet "operational expenses" and are starved of liquidity. A "third phase of the credit crunch" is underway that matches the shocks in 2008-2009 and again in 2011.

In a research report the group said the economy was caught in a "vicious circle" where banks are too frightened to lend, driving more companies over the edge. A thousand are going bankrupt every day.

Franco Bernabè, the head of Telecom Italia, echoed the warnings, lamenting that firms are literally "dying from lack of liquidity". He called on the Bank of Italy to take bolder action to head off disaster. "The Italian economy is being suffocated. The country must intervene rapidly to reinject funds into the economy", he said.

Late payments have become a chronic problem across the board in Italy, with 47,000 official complaints last year. The research group CGIA di Mestre said half of small companies cannot pay their staff on time.
Loans To Businesses and Households Plunge

Backing up what Ambrose Evans-Pritchard said with hard data, the Italian site Il Sole 24 Ore reports New Fall in Bank Lending to Households and Businesses.
Loans to businesses and non-financial families continue to face strong decrease. In February, according to the estimates in the monthly report of ABI were down 2.84% trend (-2.79% in January).

In 2012 there has been a strong leap in non-payments, up 8.8% compared to 2011. Compared to 2007, the last year before the crisis, the increase is 45 percent.

Total gross non-performing loans amounted to 6.4% in January 2013, up from 5.4% a year earlier (+17.5% YoY). With regard to small businesses, NPLs has more than doubled since 2008, rising from 3% to 7.4%. NPLs in family businesses rose from 7% to almost 12 percent. Gross NPLs totaled 126.1 billion in January.

In the construction sector companies the number of non-payments rose by 10,700 up 80% since 2007.
Italy Proposes Easing Stability Pact

In the "Germany is Not Going to Like This" category, Il Sole 24 Ore reports Italy Proposes Easing Stability Pact while lowering growth estimates and increasing deficits.
The government intends "loosen the constraints of the stability pact to allow the use of further resources."

Italy finance minister Vittorio Grilli says the proposal is to "increase our potential debt of 20 billion per year in 2013 and 2014, to create the cash on hand to pay for" expenses.

In this context, the government cuts economic growth forecasts: GDP in 2013 will drop by 1.3% from a previous estimate of -0.2%. GDP is expected to drop by 1.7% in 2014.

The 2013 deficit was revised up to 2.9% from 1.8%. The minister stressed that the increase of debt of 40 billion, to pay the debts of the government, is the "ceiling."
Reflections on "The Ceiling"

Note the euphemism "create cash on hand to pay for expenses" by going another 40 billion in debt. Also note the increase in debt of 40 billion euros is "the ceiling".

Care to bet? If so, care to bet that GDP estimates will not be lowered again?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Hollande Announces 20 "Confidence Shock" Measures to Support Home Building

Posted: 22 Mar 2013 09:39 AM PDT

Sticking with his economically insane campaign promise to construct 500,000 new homes in 2013, Hollande Announces 20 Measures to Support Home Building.

Advocating a "confidence shock" to revive the building "against the Emergency Economic, social and environmental" the head of state has shown its desire to remove "all obstacles to construction", while there was about 340,000 starts of new homes in 2012, below the target of 500,000.

Housing Starts Insanity

I commented on this once before but it's worth a repeat now that Hollande is hell-bent on forcing his will on the market.

Reader Tim Wallace helps put the insanity into perspective. Wallace writes ...
Hello Mish

I was astounded to see that France wants 500,000 units of housing starts. According to the World Bank in 2011 France had a population of 65.5 million people. This compares to the USA population of 311.6 million from the same source. Therefore France is approximately 21% the size of the USA. For the USA to have an equivalent number of housing starts to population (the people who would get the units) we would need to have 2,380,952 starts!

We know how that would end.
Indeed, we do know how this would end.

The US is currently running about 890,000 housing starts annually, on a seasonally adjusted basis. And Hollande wants an equivalent 2,380,952 starts "for the public good".

US housing is distressed. However, France is in the midst of a bubble now burst, and it is beyond stupid to keep building anywhere in the face of falling demand.

"Confidence Shock Coming Right Up"

Before the election, people assured me Hollande could not possibly be foolish enough to actually follow through on his campaign promises. To them I say, never underestimate what a socialist fool (or any other kind of politician) might attempt to do.

Should Hollande actually succeed at getting developers to build 500,000 new homes even though developer Nexity predicts 280,000-300,000, I can guarantee you there will be a "confidence shock" because home prices will crash through the floor.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Get While the Gettin' is Good

Posted: 22 Mar 2013 01:49 AM PDT

The understatement of the day comes from Fed chairman Ben Bernanke who essentially says: I'm Dispensable.

"I don't think that I'm the only person in the world who can manage the exit," Bernanke said when asked at a news conference in Washington if he's discussed his plans with President Barack Obama.

What Bernanke said is best translated as "I'll get while the gettin' is good. Besides, I really don't have an exit plan in the first place, nor does anyone else."

  • What better time to leave when the world has forgotten about your ignorance in blowing the biggest housing and debt bubble the world has ever seen? 
  • What better time to leave than when equity and bond prices are back in enormous bubbles?  
  • What better time to dump what comes next on Janet Yellen (the obvious next dove Fed chairperson appointee)?

Bernanke's big hope is that he can keep this house of cards from collapsing until January when his term expires, and Yellen takes over.

He claims he is tired and wants out of the public life. He ought to be tired after sponsoring the world's biggest housing bubble then bailing out every "too big to fail bank" in the wake.

For that, he gets the praise of Chris Rupkey, chief financial economist at Bank of Tokyo- Mitsubishi UFJ Ltd. in New York, who says "His knowledge and experience is too valuable to let him go."

What a joke.

Hans Nichols, says "Bernanke, a student of the Great Depression, took steps unprecedented in the Fed's 100-year history to steer the economy through its worst crisis since the 1930s."

If Bernanke was a student of the great depression, precisely what did he learn?

The "cause" of the great depression was not inept policies by the Fed in response to the downturn in 1929 as Bernanke proposes. Rather, the "cause" of the great depression was the debt bubble that preceded it, just as the cause of the global financial crisis was the housing and debt bubbles that preceded the crash.

Bernanke is no savior, nor did he have any clues as the following video proves.



Please play that video, again, and again until you get it.

People are entitled to their opinions, but I am entitled to the "facts". The fact of the matter is the housing bubble was obvious, yet time and time again Bernanke did not see it coming, nor did he understand the severity when the crash did come.

As a self-proclaimed "student of the great depression", Bernanke gets an "F". He did not learn a damn thing. History will not be kind to the man.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Note: Some ATT users (not a fault of ATT) received timeouts on my "Wine Country Conference" link (see below). If you were one of them, please try again. The problem has been fixed.

Wine Country Conference

I am hosting an economic conference on April 5 in Sonoma, California. Proceeds go to the Les Turner ALS Foundation (Lou Gehrig's Disease).

Please see My Wife Joanne Has Passed Away; Stop and Smell the Lilacs for my association with the disease.

To learn about the economic conference with world-class speakers including John Hussman, Michael Pettis, Jim Chanos, John Mauldin, Mike "Mish" Shedlock, Chris Martenson with guest moderator Lauren Lyster and other Special Guests, please visit Wine Country Conference April 5, 2013

Damn Cool Pics

Damn Cool Pics


If the World Were 100 People [Infographic]

Posted: 22 Mar 2013 01:17 PM PDT

A view global statistics if the population of the world was 100 people.

Click on Image to Enlarge.

Via daily.yworlds

SEO Blog

SEO Blog


Why The Right Content In The Right Place Can Really Help

Posted: 22 Mar 2013 05:45 AM PDT

When it comes to running a successful online business we all know that internet marketing is important. It stands to reason that even if you have the best products at the cheapest price people simply can't buy from you, unless they know you exist. It is essential that you use...
Read more »

5 Steps That Must Be Followed While Updating Computer Drivers

Posted: 22 Mar 2013 12:39 AM PDT

Computer drivers work as an interface between operating system and computer hardware. These are the software program which act as an intermediary between computer hardware and the software program. Computer drivers help system to recognize the attached hardware and peripheral devices. If any hardware is not working or supporting the...
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Things You Should Know Before You Do SEO

Posted: 21 Mar 2013 10:02 PM PDT

For many website owners SEO is simply a buzz term that they don't particularly understand but they want to do because they've heard good things. It's true that SEO when done well can be great for your business and increase your revenue along with your brand image but equally when...
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Who deserves the Citizens Medal?

The White House Friday, March 22, 2013
 

Who deserves the Citizens Medal?

Each year President Obama honors a handful of extraordinary Americans with the Citizens Medal, one of our nation's highest civilian honors. The Citizens Medal recognizes Americans for exemplary deeds of service outside of their regular jobs -- people who feed the needy, who take care of our veterans, or who support our children.

Is there someone in your life who deserves to be recognized by President Obama?

There are 9 days left before we close nominations on the 2013 Citizens Medal. Complete this easy nomination process before the public submission period closes:

Will you nominate a hero in your community?

Submit a nomination

Last year, people like you nominated over six thousand Americans from across the country and staff at the White House reviewed every single submission. Here are just a few examples:

  • Mary Jo Copeland has offered a safety net for Minneapolis families since 1985 -- offering food, clothing, shelter, and medical assistance to the needy.
      
  • Adam Burke, an Iraq combat veteran, runs "Veterans Farm," a 19-acre, handicap-accessible farm that helps returning veterans.
      
  • Janice Jackson founded a Baltimore nonprofit to serve women with varying degrees of disabilities.

Citizenship is fundamental to who we are as Americans. That's why, at the last award ceremony, President Obama stressed the role it plays:

"We're home to 315 million people who come from every background, who worship every faith, who hold every single point of view," he said. "But what binds us together, what unites us is a single sacred word: citizen."

There are thousands of people across the country making a difference, but we need your help to find them. Nominate a hero in your community today:

http://www.whitehouse.gov/citizensmedal/submit-a-nomination

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West Wing Week: "Reach Out to New Horizons"

The White House Your Daily Snapshot for
Friday, March 22, 2013
 

West Wing Week: "Reach Out to New Horizons"

It's been a busy week for President Obama. He visited the Argonne National Laboratory in Illinois, celebrated the luck of the Irish at the Capitol, honored leaders in STEM education and small business at the White House, filled out his NCAA tournament brackets on ESPN, and announced his nominee for the Secretary of Labor in the East Room. And that was all before Tuesday evening, when he embarked on a five day trip to Israel, the West Bank, and Jordan.

Watch this week's West Wing Week.

West Wing Week 03/22/13

In Case You Missed It

Here are some of the top stories from the White House blog:

President Obama Meets Young Israelis and Palestinians on Second Day of his Middle East Trip
On the second day of his Middle East trip, President Obama spent the morning at the Israel Museum before traveling to the West Bank for the first time since 2008, then returning to Israel to speak to young people.

President Obama Drops by a Meeting with Small Business Leaders
In a meeting with small business leaders, President Obama discussed the importance of a big deal -- along the lines of what he offered the Republicans in Congress -- to the overall economy and the success of our small businesses.

Being Biden Vol. 2: A Good Omen
In the latest installment of the audio series "Being Biden," the Vice President takes you to St. Peter's Basilica, just after the Inauguration Mass of Pope Francis.

Today's Schedule

All times are Eastern Daylight Time (EDT).

2:55 AM: The President participates in a wreath laying ceremony at the grave of Theodor Herzl

3:10 AM: The President participates in a wreath laying ceremony at the grave of Yitzhak Rabin

3:35 AM: The President tours the Hall of Names

4:10 AM: The President lays a wreath in the Hall of Remembrance

4:30 AM: The President signs a guest book and delivers remarks in the Hall of Children

5:15 AM: The President has lunch with Prime Minister Netanyahu

7:15 AM: The President tours the Church of the Nativity with President Abbas

9:20 AM: The President departs Tel Aviv, Israel en route Amman, Jordan

9:55 AM: The President arrives Amman, Jordan

10:35 AM: The President arrives at Al Hummar, the official offices of His Majesty King Abdullah II of Jordan

10:40 AM: The President is met by His Majesty King Abdullah II of Jordan with an official arrival ceremony

10:55 AM: The President participates in a restricted bilateral meeting with His Majesty King Abdullah II of Jordan

11:15 AM: The President participates in an expanded bilateral meeting with His Majesty King Abdullah II of Jordan

11:45 AM: The President and His Majesty King Abdullah II host a press conference WhiteHouse.gov/live

1:50 PM: The President attends a dinner with His Majesty King Abdullah II

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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