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| Top 65 Takeaways from A4UExpo London 2011 Posted: 19 Oct 2011 09:40 AM PDT Having attended and presented at A4UExpo this year, I thought I’d write a recap on the top tweets, takeaways and presentations – in no particular order: Brand-name IBLs must outnumber keyword IBLs! Getting this wrong is the greatest red flag for Google. (via @PatrickAltoft @a4uExpo #a4uS2)  @rouninmedia Rounin Media Superaffiliate SEO is more about ranking #1 for all of your top keyphrases, not conversions @patrickaltoft #a4uexpo #a4us2  @kevgibbo Kevin Gibbons No point working on 50.keywords at a time unless you have the resource. #a4us2  @danielbianchini Daniel Bianchini Rotate press release & article syndication submission sites every couple of months to mix things up @patrickaltoft #a4uexpo #a4us2 @kevgibbo Kevin Gibbons What links do you need? Volume, authority, velocity, and anchor /by @kelvinnewman #a4uexpo  @ruudkok Ruud Kok Make sure you provide links to both mobile + desktop versions of the website to allow the user to switch. #a4ub5 @danielbianchini Daniel Bianchini pagespeed mentioned by webmaster trends analyst as one of things to worry about #a4uexpo #a4ub5  @martijnbeijk martijn beijk Don't use Google's Panda Questions as a simple checklist - but as a guide to the mindset behind the algo (via @PierreFar @a4uExpo #a4uB5) @rouninmedia Rounin Media some #Google sources mentioned during Q&A earlier today http://t.co/pS7mSqw0 #a4ub5 @searchmartin @pierrefar  @kas_tweets Kaspar Takeaways, Sims, Entertainment & Group Buying are top purchase sectors on mobile on @AffWin #a4uexpo #a4ub4  @fi_robertson Fiona Robertson Interesting to see lost mobile opportunities by not having a mobile optimised site and or tracking behind it #A4ub4  @HelenMarie21 HelenMarie21 17% of mobile users downloaded a voucher code in q1 2011; 32% wouldn't have bought without voucher (Nielson) #a4uexpo #a4ub4 @fi_robertson Fiona Robertson Sky Affiliates lose out on 7% of sales but are helped 19% of the time #A4UB3  @RachaelS0201 Rachael Spowart "10% of customers directly influence the purchasing decisions of the remaining 90%" a Gartner stat via #A4UB2  @AndrewGirdwood Andrew Girdwood Google says: "Make pages primarily for users" MacDonald (@seoforumsorg) says: "Absolute rubbish!" #a4uB10 @a4uExpo @rouninmedia Rounin Media Take search learnings on seasonality, conversion time etc & apply to social media targeting #a4uexpo #a4ub2 @fi_robertson Fiona Robertson "If you talked to people the way advertising talked to people, they'd punch you in the face" #a4uexpo #a4us10  @JuliaStent Julia Stent Google; "Only 17% of the top 500 retailers in the UK have mobile optimised websites." #a4us9 @AndrewGirdwood Andrew Girdwood Don't think about actual link prospects, but about the themes of those sites /by @kelvinnewman #a4us8 @ruudkok Ruud Kok A lovely tool for pulling in APIs and datasets for a given niche via @dsottimano http://t.co/yrYWKc7A #a4us8 #mashup #brainstorm  @TomAnthonySEO Tom Anthony This, this & thrice this RT @kieronhughes: "Email newsletters are awesome; Google can't see them" @davenaylor #a4us7 #a4uexpo  @rhyswynne Rhys Wynne Increase exposure by signing up as a topic-expert "Source" at http://t.co/7MZOIcyq (@helpareporter) (via @KevGibbo @a4uExpo #a4uS4) @rouninmedia Rounin Media StateofSearch: SEO Tactics to tame the Panda – #A4U http://t.co/lTdPoISe  @state_ofsearch State of Search . @patrickaltoft: "you should invest in all online channels (PPC, social, PR, etc) for optimal success in SEO." #a4uexpo @ruudkok Ruud Kok Take search learnings on seasonality, conversion time etc & apply to social media targeting #a4uexpo #a4ub2 @fi_robertson Fiona Robertson “@geoffblog: @a4uexpo http://t.co/JFr9E1oH is URL for TouchGraph if you want to share it :)” <- great for understanding your social graph  @a4uexpo a4uexpo Conference Note to self: check out Google "related:domain.com" search and also backlins.in site (from @kelvinnewman presentation #a4uexpo)  @geoffblog GeoffBlog.com Martjin just mentioned Httpfox plugin http://t.co/rha25oTC in Internet Sleuthing presentation #a4uexpo @geoffblog GeoffBlog.com Customer rewards don't need to cost a lot of money - simple common sense but worth remembering! #a4uexpo #a4ub2 @fi_robertson Fiona Robertson Search Optimisation Q&A with Dave Naylor (a4uexpo Live Blogging) http://t.co/8BDhiFVj  @pushonltd PushON Post Panda: Affiliates Guide to Surviving Google (a4uexpo Live Blogging) http://t.co/5e6hbsug @pushonltd PushON Consider setting up a Limited Company & a Virtual Business Address to give your affiliate setup credibility. (via @KevGibbo @a4uExpo #a4uS4) @rouninmedia Rounin Media Don't just write content for your own blog! Write for other authority sites in your niche too. (via @KevGibbo @a4uExpo #a4uS4) @rouninmedia Rounin Media if all your team left today and applied for thief jobs again, who would you employ? #A4US3 #a4uexpo  @LinkShareUKBlog LinkShareUKBlog ...some other names mentioned: Copify.com, ProBlogger Jobs board, Google Trusted Stores, myblogguest.com #a4uexpo @geoffblog GeoffBlog.com Some more names mentioned at #a4uexpo: Toluna, 99Designs, oDesk & CodeMyConcept - hope that's useful if you've not heard of them @geoffblog GeoffBlog.com If you want to win, make sure you set the rules - great £20 auction example from @willcritchlow #a4uexpo @kevgibbo Kevin Gibbons Be careful when building 500+ links per month, likely to trigger Google manual review! @patrickaltoft #a4us2 #a4uexpo @kevgibbo Kevin Gibbons #a4uexpo 5 Tricks Our Minds Play On Us – And how to take advantage of them... http://t.co/iVpXOJHq #a4us1 deck for those you who missed it  @kelvinnewman kelvin newman Superaffiliate SEO is more about ranking #1 for all of your top keyphrases, not conversions @patrickaltoft #a4uexpo #a4us2 @kevgibbo Kevin Gibbons RT @geoffblog @patrickaltoft saying you should buy the book 'Good to Great' by Jim Collins in the #a4us session #a4uexpo @kevgibbo Kevin Gibbons Superaffiliate marketing team: content writers, SEO, PPC, CRO, designers & developers - they don't rank by accident! @patrickaltoft #a4uexpo @kevgibbo Kevin Gibbons Ideal inhouse SEO team structure - head of search, strategists, link building, content writers & agency @patrickaltoft #a4uexpo @kevgibbo Kevin Gibbons Where do Sky's online sales come from? 14% from affiliates, 17% from display and 40% from PPC. #a4ub3 @AndrewGirdwood Andrew Girdwood StateofSearch: Essential Paid Search Tools from Excel to Automation – #A4UExpo http://t.co/Rvj8AgAl @state_ofsearch State of Search Other tools mentioned: mergewords, ubbersuggest and Alchemy for Excel http://t.co/U3jaIHez #a4uexpo @geoffblog GeoffBlog.com Google recommending use of rel=alternate hreflang for cross-country specific SEO http://t.co/1uUwKKCV @pierrefar #a4uexpo @kevgibbo Kevin Gibbons Google doesn't hate affiliates, but your website has to add value to our users #panda #a4uexpo  @kieronhughes Kieron Hughes Google guys again recommending these 23 questions http://t.co/b78Kyw8x to establish if you're providing quality content #a4uexpo @geoffblog GeoffBlog.com Google recommending splitting up sitemaps for large sites @pierrefar @searchmartin @kas_tweets #a4uexpo @kevgibbo Kevin Gibbons beware of server/firewall setups using throttling mechanisms #pagespeed #a4ub5 @martijnbeijk martijn beijk I've figured out how Google will actually get us to use Google+ - only good way to get a response from webspam team :) #A4U  @SamuelCrocker Samuel Crocker Martjin just mentioned Httpfox plugin http://t.co/rha25oTC in Internet Sleuthing presentation #a4uexpo @geoffblog GeoffBlog.com My @a4uexpo slides from #a4us8 are now live: http://t.co/fsn3K6uJ hopefully now without the auto-advance :) @SamuelCrocker Samuel Crocker Another idea: check the conversion rate between mobile operators (Vodafone, Orange, etc.) and consider tweaking PPC spend #a4uexpo @geoffblog GeoffBlog.com ...also optimise PPC by looking at sales by time of day between desktop, tablet and mobile users #a4uexpo @geoffblog GeoffBlog.com So what were your key takeaways from the conference? © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 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