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miercuri, 4 martie 2015
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Announcing the 2015 Online Marketing Industry Survey - Moz Blog
| Announcing the 2015 Online Marketing Industry Survey Posted on: Tuesday 03 March 2015 — 12:30 Posted by Cyrus-Shepard We're very excited to announce the 2015 Online Marketing Industry Survey is ready. This is the fifth edition of the survey, which started in 2008 as the SEO Industry Survey, and has also been known as the Moz Industry Survey. Some of what we hope to learn and share:
This year's survey was redesigned to be easier and only take less than 10 minutes. When the results are in we'll share the data freely with you and the rest of the world, along with the insights we've gleaned from it. Survey importanceBy comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed. Every year the Industry Survey delivers new insights and surprises. For example, the chart below (from the 2014 survey) lists average reported salary by role. One of the data points we hope to discover is if these numbers go up or down for 2015. Prizes. Oh, fabulous prizes.It wouldn't be the Industry Survey without a few excellent prizes thrown in as an added incentive. This year we've upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules, go to our sweepstakes rules page. The winners will be announced by June 15th. Follow us on Twitter to stay up to date. Grand Prize: Attend MozCon 2015 in SeattleOnce again, the Grand Prize includes one ticket to MozCon 2015 plus airfare and accommodations. This is your chance to see greats like Wil Reynolds, Cindy Krum, Rand Fishkin and more over 3 days in Seattle. Plus experience lots of networking and social events. Moz is also covering the cost of the flight plus hotel room.
2 First Prizes: Apple WatchShhhhhh! Because we're giving away two Apple Watches. These aren't available to the general public yet, which make them mysteriously awesome. 10 Second Prizes: $50 Amazon.com gift cardsYep, 10 lucky people will win $50 Amazon.com gift cards. Why not buy yourself a nice book? Maybe this one? Help with sharing!The number of people who take the survey is very important! The more people who take the survey, the better and more accurate the data will be, and the more insight we can share with the industry. So please share with your co-workers. Share on social media. Share with your email lists. You can use the buttons below this post to get you started, but remember to take the survey first! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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Seth's Blog : Labor unions in a post-industrial age
Labor unions in a post-industrial age
The us/them mindset of the successful industrialist led to the inevitable and essential creation of labor unions. If, as Smith and Marx wrote, owning the means of production transfers maximum value to the factory owner, the labor union provided a necessary correction to an inherently one-sided relationship.
Industrialism is based on doing a difficult thing (making something) ever cheaper and more reliably. The union movement is the result of a group of workers insisting that they be treated fairly, despite the fact that they don't own the means of production. Before globalism, unions had the ability to limit the downward spiral of wages.
But what happens when the best jobs aren't on the assembly line, but involve connection, creation and art? What happens when making average stuff isn't sufficient to be successful? When interactions and product design and unintended (or intended) side effects are at least as important as Frederick Taylor measuring every motion and pushing to get it done as cheaply as possible?
Consider what would happen if a union used its power (collective bargaining, slowdowns, education, strikes) to push management to take risks, embrace change and most of all, do what's right for customers in a competitive age...
What if the unionized service workers demanded the freedom to actually connect with those that they are serving, and to do it without onerous scripts and a focus on reliable mediocrity?
What would have happened to Chrysler or GM if the UAW had threatened to strike in 1985 because the design of cars was so mediocre? Or if the unions had pushed hard for more and better robots, together with extensive education to be sure that their workers were the ones designing and operating them?
Or, what if the corrections union, instead of standing up for the few bad apples, pushed the system to bring daylight and humanity to their work, so that more dollars would be available for their best people?
There's a massive cultural and economic shift going on. Senior management is slowly waking up to it, as are some unions. This sort of shift feels risky, almost ridiculous, but it's a possible next step as the workers realize that their connection to the market and the internet gives them more of the means of production than ever before.
Without a doubt, there's a huge challenge in ensuring that the people who do the work are treated with appropriate respect, dignity and compensation. It's not happening nearly enough. But in an economy that rewards the race to the top so much more heavily than cutting costs a few dollars, unions have a vested interest in pushing each of their members to reject the industrial sameness that seems so efficient but ultimately leads to a race to the bottom, and jobs (their jobs), lost.
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