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vineri, 12 aprilie 2013
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Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday
Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday |
Remove Unnecessary Steps & Win More Links, Shares, and Conversions - Whiteboard Friday Posted: 11 Apr 2013 06:29 PM PDT Posted by randfish When creating a product, website, or communication, including a simple user experience is key to success. The easier you make the A to Z process for a user, the more likely they'll be to accomplish the plan you spent time and resources putting together piece by piece. In this week's Whiteboard Friday, Rand walks us through user experience and the actions that we can remove from our processes in order to drive more conversions, earn more links, get more social shares. Simplicity, FTW! Video Transcription
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Seth's Blog : 100 days later
100 days later
I've been around literally thousands of book publishing projects, and in one respect, they're mostly the same.
They're the same in that the focus is on the launch, on the first week, or two weeks, or maybe a month.
How do we get shelf space and reviews and hoopla? How do we pile up the pre-sales and endorsements and wonderful recommendations? You even hear of authors tweaking the number of words per page or publicists trading people off against one another just to guarantee an early pop.
While this makes sense for the movies, where week 1 determines how many screens you get for week 2, it makes a lot less sense in the land of infinite shelf space that is the online bookstore. Movies get kicked out of first run theater release (and then end up in all-you-can-eatville, Netflix), but a book (and the project you're about to launch, as well) have a halflife measured in years or decades, not days.
The problem with a great launch strategy is it just might sabotage your real goal, which is a project that lasts. The risk of changing your product or service so that it launches well is that you may end up changing it into something that doesn't hold up.
Let's be clear--the product is more than ever the marketing. The danger kicks in when the marketing focus is so weighted toward the launch that we end up changing the product to serve that goal.
Not just books, of course. Google launched slow. So did just about every successful web service. And universities. And political movements...
Every day, I get letters from people who found The Icarus Deception at just the right moment in their careers. It has opened doors for people or given them the confidence to keep going in the face of external (and internal resistance). It's a book for the long haul. I didn't put a brand new secret inside, holding back for the sensational launch. Instead, I tried to create a foundation for people willing to do a better (and scarier) sort of work.
It doesn't happen on launch day... it happens after people hear an interview or read your book or try your product. One day. Eventually. When you plan for 100 days instead of one, that graceful spread is more likely to happen.
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joi, 11 aprilie 2013
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
- Spotlight on Slovenia as Debt Pressures Mount
- Chicago Natural Resources Expo April 26
- Eurozone Math; One Size Fits Germany; Door Number Two
- Eurointelligence Founder Wolfgang Münchau, Once a Staunch Euro Supporter, Now Welcomes the Anti-Euro Party "Alternative for Germany"
Spotlight on Slovenia as Debt Pressures Mount Posted: 11 Apr 2013 04:03 PM PDT Inquiring minds are watching economic activity in Slovenia following an official denial regarding bailout possibilities. For denial details, please see Slovenia Rules Out Bailout; Translation: "Slovenia Bailout Coming Right Up" Slovenia Unemployment and Youth Unemployment ![]() Slovenia Unemployment Rate data by YCharts Debt Pressures Mount Bloomberg reports Slovenia Set to Test Debt Appetite as Financing Pressure Mounts. Slovenia's government failed to raise 100 million euros ($131 million) at a debt sale this week. Now it's shooting for five times that amount next week.As I said, a bailout is on the way. Only the timing and details are in question. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Chicago Natural Resources Expo April 26 Posted: 11 Apr 2013 12:53 PM PDT Those in the greater Chicago area should plan on attending the Chicago Natural Resources Expo on April 26 for a discussion about gold, silver, hard assets, inflation, currencies (or whatever else is on your mind). You also have the opportunity to meet with various natural resource company executives. Venue change: Previously this was a Friday evening-Saturday Afternoon event. This year, the event is Noon-11:00 PM Friday only. Once again, I am pleased to announce the magic words: "It's free". Originally known as the Chicago Natural Resource Conference and Exhibition, this is one of the oldest natural resource conferences in the United States. The conference is a semi-annual event and offers opportunities to learn about new and undervalued companies in the natural resource industry.I will be on a panel Friday evening taking questions taken from the audience on gold, silver, Europe, inflation, or any aspect of the global economy that is on your mind.. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Eurozone Math; One Size Fits Germany; Door Number Two Posted: 11 Apr 2013 10:33 AM PDT Reader "JB" thinks I am blaming Germany for what is happening. That's not exactly correct, but let's take a look at what "JB" has to say via email. Hi Mish,Hello JB, I think you misunderstand my message. I am not biased against Germany, and I am in favor of "austerity". By "austerity" I mean shrinkage of public sector jobs and pensions, and liberalization of work rules. I am against tax hikes, especially those imposed on Spain, Greece, and Portugal by the nannycrats in Brussels. What the nannycrats call "austerity" is nothing more than devastating tax hikes coupled with minimal, if any work rule reforms. My message is primarily a function of math. Eurozone Math
Euro Architects and Politicians to Blame I do not blame Germany. I blame all the architects of the euro. I also blame all the politicians making matters worse by trying to force their will on the markets. In that sense, I do blame Merkel, but I also blame Hollande, Sarkozy, Trichet, Draghi, and everyone else involved in this mess, past or present. One Size Fits Germany (Until it Doesn't) The math of the matter is Germany benefited from the Euro and from the ECB's "one size fits Germany" interest rate policy more than any other country. As a direct result of the unstable eurozone treaty, sovereign interest rate imbalances, Target II imbalance, and trade imbalances are out of control. Germany and the other European creditor countries are owed money that cannot be paid back. Door Number Two The eurozone cannot work as is, and Germany is going to pay the price in one of two ways.
German taxpayers do not want to bail out the rest of Europe. And if I was a German taxpayer I would have the same stance. Without assigning blame to Germany, the math is what it is: unsustainable. Pick your poison. Is it door number one or door number two? Odds overwhelmingly favor door number two. Even diehard supporters of the eurozone now see it cannot work. For example, please see Eurointelligence Founder Wolfgang Münchau, Once a Staunch Euro Supporter, Now Welcomes the Anti-Euro Party "Alternative for Germany". Soros On Board George Soros is still a eurozone supporter, but he understands it cannot work without eurobonds. I do not believe the eurozone can work with eurobonds as I expect tensions will be high. Soros' second-best alternative is for Germany to exit the eurozone. That has been my #1 idea for a long time. I explained it recently in Illusions of Stabilization. Failed ExperimentMerkel Not a Savior Many Germans view Merkel as a hero for her tough stance on Cyprus. However, Merkel is neither a savior nor a hero. Her stance is always one of political necessity. Every step of the crisis she has made politically expedient decisions such as caving in to Sarkozy and providing funds for Greece but not for Cyprus. Sentiment in Germany in favor of holding the eurozone together is strong provided German taxpayers do not have to pony up another dime. The irony is Germany was the main beneficiary of the ECB's "one size fits Germany" interest rate policy that destroyed Spain and peripheral Europe. Sentiment Does Not Change the Math Sentiment does not change the eurozone math, but it does impact the way the eurozone breaks apart. Expect a piecemeal, destructive breakup. Some will blame Germany. I blame a mathematically unworkable treaty that was flawed from the beginning. I also blame all the politicians who supported the idea even though it was fatally flawed. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 10 Apr 2013 11:45 PM PDT Things have gone full circle. Wolfgang Münchau, a staunch euro supporter now realizes the political hopelessness of it all. In an article in Der Spiegel, Münchau shows he is ready to throw in the towel. Via Mish-modified Google Translation ... In her final year as prime minister, Margaret Thatcher concluded that a too close interaction with the newly reunited Germany was out of the question. Soros: "If someone leaves the euro, it should be Germany" Münchau referred to the Spiegel article (translated) Soros: "If someone leaves the euro, it should be Germany". It's an interesting read. I disagree with Münchau and Soros that the euro is worth saving. However, I agree with Münchau and Soros that a breakup of the eurozone is best accomplished by Germany leaving the eurozone than by a piecemeal breakup. I said the same thing long ago. I appreciate the fact that Münchau now recognizes the political hopelessness of it all. This was apparent long ago, but it is far easier on me. I did not have to switch sides. Unfortunately, a piecemeal breakup now appears to be destiny. Every head of state in Europe desperately wants to keep this act together, especially chancellor Angela Merkel. Nonetheless, the politics are also such that eurobonds and transfer mechanisms are out of the question. It's Just Impossible
And as I have stated on many occasions ... Eventually, there will come a time when a populist office-seeker will stand before the voters, hold up a copy of the EU treaty and (correctly) declare all the "bail out" debt foisted on their country to be null and void. That person will be elected. One more major crisis is about all it will take. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Damn Cool Pics
Damn Cool Pics |
- Journey into North Korea
- Commuter's Funny Newspaper Photobombs
- Emilia Clarke in the Game Of Thrones, Real Life and Without Makeup
- 12 Things You Wish You'd Known Before You Took That Job [Infographic]
- APRIL FOOL'S PRANK: The Audition [Video]
Posted: 11 Apr 2013 01:54 PM PDT Photos of North Korea made by a foreign tourist. Tourists usually see only those things that Korean government wants them to see. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() Via Reddit |
Commuter's Funny Newspaper Photobombs Posted: 11 Apr 2013 12:50 PM PDT A bored commuter who works an early shift livens up his route by sneaking pictures of other commuters. A strategically folded newspaper and some careful positioning brings a world of entertainment into his yawn-riddled mornings. Via shortlist![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |
Emilia Clarke in the Game Of Thrones, Real Life and Without Makeup Posted: 11 Apr 2013 10:28 AM PDT |
12 Things You Wish You'd Known Before You Took That Job [Infographic] Posted: 11 Apr 2013 09:55 AM PDT A recent management survey found that 85% of workers want to change jobs. While many people want to leave to find career advancement after a long recession, others want to escape untenable situations. How do you make sure that you will be happy in your next job? Click on Image to Enlarge. ![]() Via Avid Careerist. |
APRIL FOOL'S PRANK: The Audition [Video] Posted: 10 Apr 2013 07:16 PM PDT ![]() This year, for April Fools, the guys from BlackBoxTV had some innocent young women called in for auditions for a role in a film scared the bejesus out of. |
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