miercuri, 24 noiembrie 2010

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


What Is "Advanced" SEO?

Posted: 23 Nov 2010 10:01 AM PST

Posted by Dr. Pete

Roger Mozbot in UFOOne of the things we struggle with as SEO content providers, whether it's as bloggers or event organizers, is what level to target content at. It seems that, almost no matter what the content, some part of the audience complains that it isn't advanced enough. This is clearly an industry-wide struggle – we even have conferences now with "Advanced" right in the name.

The problem is that "advanced" means a lot of things to a lot of people. Some of those meanings are useful and can inform our future efforts, but some are closer to myth than reality.

1. "Advanced" Means Secrets

Let's start with one that's closer to myth. To some, especially people who are new to SEO, "advanced" means giving away the secret sauce. They naturally assume that we SEOs are saving the best stuff for ourselves or will only part with it if the price is right. Unfortunately, the snake-oil side of the industry does its best to perpetuate that myth.

Over the years, I've gotten to know and have access to some pretty amazing search marketers. It's true, on the one hand, that there are bits of information they don't share with everyone. In most cases, though, those "secrets" are either short-lived (Google catches on), fit a very narrow niche, or are just high-level tactics that still require a lot of time and effort. I've never once heard a secret that would magically propel a site to the top of the rankings with no work.

2. "Advanced" Means New

Sometimes, "advanced" just means new or cutting-edge. Google's algorithm changed more than 300 times last year, so keeping up with the latest can be important, and it certainly takes an advanced SEO (or, at least, a full-time one) to keep up with all the news. On the other hand, only a fraction of those changes really impact most people, so whether it's important to always have that news instantly is open for debate.

3. "Advanced" Means New to Me

Of course, "new" is a bit subjective. Even the TV tells us: "if you haven't seen it, it's new to you." In SEO, that could mean content you simply haven't seen before, or it could mean a content niche that's complementary to SEO but isn't discussed as often. Conversion Rate Optimization (CRO) is a good example – it's relevant and interesting to search marketers. On the other hand, as someone who participates actively in the CRO space, I'm often amazed at what passes for "advanced" with an SEO audience. I have to step back and realize that, just because I see that content ever day, our readers don't. So, it's new (and useful) to some of you.

4. "Advanced" Means Technical

If you like to get your hands dirty, you may think "advanced" means deeply technical tips, complete with spreadsheets, plug-ins, and code. It's true that a lot of advanced tactics do require a deeper understanding of the technical side of SEO, but it's often a challenge to cover that kind of content in a blog post or conference session. Either you can't quite do it justice, or the topic becomes so niche that it only applies to a small segment of the audience. When you serve a wide demographic, this can be challenging, to say the least.

5. "Advanced" Means Enterprise

Finally, some people equate "advanced" with large-scale, enterprise SEO. Like the technical side, there's certainly some validity to that idea. Sites with 100,000+ pages definitely have unique problems, and the scale can turn even sometimes simple issues (like duplicate content) complex fast. Like deeply technical SEO, the challenge here is that any given solution or discussion probably only applies to a fairly small number of sites, at least once you dig into the details.

What Does "Advanced" Mean To You?

Of course, these are just a few examples, and each of them can be split apart even more. Here's where I'd like to hear from you. What do you think "advanced" SEO is, and, in a perfect world, how would you want search blogs and conferences to cover advanced topics? Feel free to use the survey below and/or to reply in the comments section.


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Giving Thanks and Giving Back


The White House, Washington


Good afternoon,

Thanksgiving is a great opportunity to come together with family and friends to give thanks for all the blessings in our lives.  It's also an important time to be thankful for our men and women in uniform and their families who risk everything so that we can be safe and free.  And we must also remember those in our community who are in need of our help and support -- especially during these tough economic times.  
 
In our family, we have a tradition:  Every year on the day before Thanksgiving, we take some time as a family to help out people in our community who are in need.  Today, we're handing out turkeys, stuffing, pumpkin pies and all the Thanksgiving fixings with our friends and family at Martha's Table, a local non-profit organization.
 
This Thanksgiving, I encourage all Americans to find a way to give back -- and maybe even start a family tradition of your own.  Whether you volunteer at a local soup kitchen, visit the elderly at a nursing home or reach out to a neighbor or friend who comes from a military family, there are plenty of ways to get involved in your community. 

If you're not sure how to get started, visit Serve.gov
 

 
President Obama and I wish you and your family a very happy and safe Thanksgiving.
 
Sincerely,
 
Michelle Obama
First Lady of the United States

 
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Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


Create Landing Pages for Expired Information

Posted: 23 Nov 2010 08:26 AM PST

Post image for Create Landing Pages for Expired Information

I’ve discussed what to do when you have products that expire. But what do you do when you have services or information that expires? Is there a way to retain and even monetize that traffic?

Let’s say your company used to offer a service like computer security scanning or a real world service like car washes in your parking garage. For whatever reason these services weren’t profitable, and you stopped offering them. If your web pages rank and drive traffic, there’s no reason to give that up. Instead, try putting up a page explaining you no longer offer the service and why. If there’s someone else offering the service, you can be helpful by providing a link or two. If you’re looking to monetize the page, you can try adding some affiliate links or tasteful adsense integration.

If you’re looking for an example of this in practice, here’s a page from the Hayden Planetarium in New York about the laser shows they no longer offer. When they redid the planetarium a few years ago, the new ceiling removed the need for a laser projector.

Page from Hayden Planetarium about laser shows no longer offered

In most cases I would recommend leaving the original URL unless you have a really good reason to move it. If you do move it be sure to issue the proper 301 response code.

So what are the takeaways from this post:

  • Look for opportunities to keep traffic for keywords and phrases for services you no longer offer
  • Change the content to let then users know that you no longer offer the service or that the information has expired
  • Look for ways to upsell to a new service on your site, or link to someone who can
  • Look for ways to monetize with affiliate links or adsense
  • Try to keep the URL consistent; if not, issue a 301 redirect

Creative Commons License photo credit: Ralph Hockens of the new Hayden Planetarium.

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Create Landing Pages for Expired Information

Live Stream: President Obama Pardons the National Thanksgiving Turkey

The White House Your Daily Snapshot for
Wednesday Nov. 24,  2010
 

Live Stream: President Obama Pardons the National Thanksgiving Turkey

Today, President Obama will pardon the National Thanksgiving Turkey in a ceremony in the Rose Garden, celebrating the 63rd anniversary of the National Thanksgiving Turkey presentation.

Watch live at 10:30 a.m EST.

Photo of the Day

President Barack Obama is briefed on the situation on the Korean peninsula in the White House Situation Room, Nov. 23, 2010. (Official White House Photo by Pete Souza)

In Case You Missed It

Here are some of the top stories from the White House blog.

The President & Vice President in Kokomo, Indiana: "Don't Bet Against the American Worker"
The Vice President and the President visit Kokomo, Indiana to see a town that exemplifies to comeback story of the American auto industry.

Happy to be Back
Jack Lew, the new Director of OMB, reflects on his first week in the office and the challenges ahead with the 2012 Budget.

Building the Clean Energy Economy
Chris Lu, Assistant to the President and Cabinet Secretary, highlights recent announcements from around the Administration that are helping to build a clean energy economy.


Today's Schedule

All times are Eastern Standard Time.

9:30 AM: The President receives the Presidential Daily Briefing

10:30 AM: The President pardons the National Thanksgiving Turkey WhiteHouse.gov/live

11:30 AM: The President meets with Secretary of Defense Gates

4:20 PM: The First Family participates in a service event

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

Get Updates

Sign Up for the Daily Snapshot 

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Seth's Blog : Where do ideas come from?

[You're getting this note because you subscribed to Seth Godin's blog.]

Where do ideas come from?

  1. Ideas don't come from watching television
  2. Ideas sometimes come from listening to a lecture
  3. Ideas often come while reading a book
  4. Good ideas come from bad ideas, but only if there are enough of them
  5. Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom
  6. Ideas occur when dissimilar universes collide
  7. Ideas often strive to meet expectations. If people expect them to appear, they do
  8. Ideas fear experts, but they adore beginner's mind. A little awareness is a good thing
  9. Ideas come in spurts, until you get frightened. Willie Nelson wrote three of his biggest hits in one week
  10. Ideas come from trouble
  11. Ideas come from our ego, and they do their best when they're generous and selfless
  12. Ideas come from nature
  13. Sometimes ideas come from fear (usually in movies) but often they come from confidence
  14. Useful ideas come from being awake, alert enough to actually notice
  15. Though sometimes ideas sneak in when we're asleep and too numb to be afraid
  16. Ideas come out of the corner of the eye, or in the shower, when we're not trying
  17. Mediocre ideas enjoy copying what happens to be working right this minute
  18. Bigger ideas leapfrog the mediocre ones
  19. Ideas don't need a passport, and often cross borders (of all kinds) with impunity
  20. An idea must come from somewhere, because if it merely stays where it is and doesn't join us here, it's hidden. And hidden ideas don't ship, have no influence, no intersection with the market. They die, alone.
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marți, 23 noiembrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


US Foreclosure Inventories 7.4 Times Normal and Rising; In OZ 'Low-Doc' Home Owners Hit by Rising Rates; US vs. Australia Progression of Rot

Posted: 23 Nov 2010 06:40 PM PST

It is hard to not laugh out loud at the amazing stupidity of those who say "It's Different Here".

Please consider 'Low-doc' home borrowers hit by rising rates
A new report shows a sharp increase in the number of 'low-doc' borrowers struggling to keep up with their mortgage repayments as interest rates rise.

Adjusted for loans that passed from being in arrears to being settled because the property was sold, the percentage of prime loans more than 90 days in arrears increased from 1.33 per cent in the June quarter to 1.37 per cent in the three months to the end of September.

However, Fitch says self-employed borrowers have been hit hard, which has pushed arrears among prime low documentation loans to a record 3.97 per cent - slightly higher than the previous peak of mortgage delinquencies in this segment reached during the peak of the financial crisis in the December quarter of 2008.

The associate director in Fitch's structured finance team James Zanesi says higher mortgage repayments appear to be hitting the self-employed sector much harder than employees.

"The three consecutive cash rate hikes ending in May 2010 modestly affected Australian prime mortgage performance in the third quarter of 2010. Households have demonstrated some stability in spite of the higher mortgage payments," he said.

The very worst performance in the September quarter continued to be amongst the closest equivalent Australia has to subprime loans - 'low-doc, non-conforming' borrowers.

The arrears rate amongst this group was 18.94 per cent, although it makes up a relatively tiny proportion of Australian mortgages.
Progression of Rot

Australia is starting to get hard but the important word in this sentence is starting. Rot starts at the edges and the outside periphery (subprime and low-doc), then spreads to the core.

The party is now over as I mentioned in Partied Out: A Recap of Australia's Now Imploding Housing Bubble; Property Bull Offers Jeremy Grantham $100m Housing bet, Party is Not Over

US Graphs, Statistics

Here is a nice set of US stats and graphs from the LPS Mortgage Monitor: October 2010 "Dashboard" that depicts where Australia will eventually head.

Total Delinquencies



Delinquencies remain about 2.7 times historical average, foreclosure inventories are 7.4 times and rising.




October Month-End Data: Conclusions

  • Foreclosure inventories continue to grow, the rise in delinquencies remains subdued as a result.
  • Accelerated foreclosure activity has led to a rapid decline in agency delinquencies. Foreclosure inventories have risen dramatically as a result.
  • Most western states have experienced a decline in the total 30 day and foreclosure inventory over the last six months.
  • The issue of current loans going delinquent remains, however more and more sixty day defaults are repeats.
  • Modification dominated seriously delinquent cures have declined over the last several months but still remain elevated.
  • More six and 12 month delinquent loans are moving to foreclosure, but the extremely delinquent category continues to grow.
  • Foreclosure sales dropped sharply, down 35 percent nationwide. Impact was across all investor categories.
  • Origination activity continues to accelerate with the government percentage declining. High quality lending is yielding the best vintage performance in years.

The housing rot in OZ has just started and it's a long way to the core. But it will get there. Australia can look forward to similar stats in years to come.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Buyers' Strike in Low-Yield Corporate Debt; Goldman's Bond Forecast

Posted: 23 Nov 2010 01:53 PM PST

Investors are starting to balk at buying more long-term corporate debt at record-low yields.

Bloomberg reports Microsoft Record-Low Coupon Punishes Investors.
Investors that helped companies from Microsoft Corp. to Wal-Mart Stores Inc. sell bonds at record-low borrowing costs are being punished on concern Federal Reserve efforts to stave off deflation will drive up yields.

"You kind of have come up to a buyers' strike or buyers' sensitivity," in terms of low-coupon debt, said Thomas Chow, a money manager at Philadelphia-based Delaware Investments, which oversees $120 billion of fixed-income assets. "Higher yield and higher coupons offer some protection from rising rates."

Debt from Wal-Mart, Microsoft and Coca-Cola Co. sold in the past two months with relative yields as low as 25 basis points is trailing investment-grade credit that pays an average spread of 175 basis points.

Redmond, Washington-based Microsoft's $1 billion of 10-year, 3 percent notes have fallen 1.95 cents on the dollar from their Sept. 22 issue to 97.19 cents as of Nov. 18, according to Trace, the bond-price reporting system of the Financial Industry Regulatory Authority. The 2 percent loss on the top-ranked debt compares with a 0.2 percent decline for investment-grade bonds since Sept. 23, Bank of America Merrill Lynch index data show.

Spreads in 2011 are likely to tighten most on debt from high-quality financials, low-quality non-financials and bonds maturing between five and seven years, Goldman strategists Charles Himmelberg, Alberto Gallo, Lotfi Karoui and Annie Chu wrote in a Nov. 19 report.

"Our rates team expects long-dated Treasuries to move higher on economic recovery, both in the U.S. and globally, and the normalization of U.S. inflation expectations, with yields on the 10-year rising to 3.3 percent by the end of 2011," the strategists wrote. "We expect total returns on tight-spread credit to underperform accordingly, with high-quality names suffering the most."
I would suggest the opposite of Goldman's forecast. I expect low-quality junk to get hit, perhaps seriously hit as the recovery stalls.

JNK - Lehman High Yield Bond ETF



click on chart for sharper image

The JNK ETF is a good proxy for low-quality "junk".

Nearly everyone is underestimating the likelihood of a significant selloff in corporate bonds, especially junk, not because of a strengthening economy, but because of a weakening economy and rising default risk.

Corporate bonds in general, and junk bonds in particular have been a one-way bet since mid-May. If the corporate bond market cracks, it will take the equities market down with it in a serious way.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Ireland's "String and Sealing-Wax Fix"; Irish PM Loses Confidence of Own Party; European Sovereign Default Risk Hits All Time High

Posted: 23 Nov 2010 11:12 AM PST

News in Europe regarding Ireland, Spain, and Portugal is ominous. Credit Default Swaps (CDS) are soaring in Spain and Portugal. European sovereign risk jumped to an all-time high.

Lloyds TSB says "Ireland's debt woes may spread because investors have lost confidence in policy makers".

Members of his own party are calling on Irish Prime Minister Brian Cowen to resign.

The quote of the day goes to Bill Blain, a strategist at Matrix Corporate Capital LLP in London who said ""Bailouts are nothing but a short-term string-and-sealing-wax fix".

With that let's take a look at some specific news.

Zero Confidence in Irish Solution

Lloyds says Ireland's Woes May Spread on 'Zero Confidence'
"The markets currently have virtually zero confidence that the bailout in Ireland will solve the European crisis even though fiscal austerity measures in both Portugal and Spain have been severe and prima facie, sufficient to ease market concerns," Charles Diebel and David Page, fixed-income strategists in London, wrote in an investor note today.

"With markets effectively in a position to dictate policy, the risk is that the credibility crisis shifts to more sizeable European Union countries and thereby poses a greater risk to the system as a whole," they wrote. That may also raise "valid questions about the prescriptive policy measures being sufficient to deal with issues of such magnitude."
Credit Default Swaps Soar in Spain, Portugal

In spite of the Irish bailout, Spain, Portugal Bank Debt Risk Soars as Traders Look South
The cost of insuring Spanish and Portuguese subordinated bank bonds soared as traders of credit-default swaps turned their focus to southern Europe following Ireland's bailout.

Swaps on Portugal's Banco Espirito Santo SA rose to a record while contracts on Banco Bilbao Vizcaya Argentaria SA, Spain's second-biggest lender, climbed to the highest in more than five months. The benchmark gauge of European sovereign risk also jumped to an all-time high, while two indexes tied to bank debt surged the most since June.

Ireland's rescue "achieves completely the opposite of what it allegedly tries to achieve, namely to calm markets," Tim Brunne, at UniCredit SpA said in a report.

"Instead, the credit profile of both the sovereign and the impaired financial institutions has been weakened," the Munich-based strategist wrote. "The disentanglement of the sovereign and the financial sector solvency issue is the pivotal factor to manage the European periphery's debt problems."

"Bailouts are nothing but a short-term string-and-sealing- wax fix," Bill Blain, a strategist at Matrix Corporate Capital LLP in London, wrote in a client note. "We into the next stage of the euro sovereign crisis. It's now a struggle between the political will of the Brussels elites to maintain the euro as is, versus the markets betting they can't."
Irish Prime Minister Brian Cowen Loses Confidence of His Own Party

Members of his Fianna Fail Party may ask Cowen to Resign.
Irish Prime Minister Brian Cowen may be asked to resign by some members of his Fianna Fail party as the parliament prepares to pass the country's 2011 budget, a lawmaker in the party said.

"Tonight I'll be telling him that I've lost confidence in you, the public has lost confidence in you and for the sake of the country and the party, give us an indication when you will resign and let us select somebody to lead us into the next election," Noel O'Flynn told Bloomberg News in Dublin today. "Several members will stand up and ask him to go after the budget" on Dec. 7.

Cowen's position is weakening as he opens formal negotiations with the European Union and the International Monetary Fund over a rescue package to help stabilize the country's banking system. Fianna Fail lawmakers will meet tonight, a day after the Green Party, Cowen's junior coalition partners, called for a January election, saying he "misled' voters over the past two weeks.
Ireland Borrowing Costs 5%, Same as Greece

Dutch Finance Minister says Ireland to Borrow From EU at Same Rate as Greece
Ireland will pay about the same interest rate on emergency loans from the European Union as Greece, Dutch Finance Minister Jan Kees de Jager said.

"We agreed that it will take place at about the same conditions and pricing as with Greece," De Jager said in an interview at the ministry in The Hague yesterday. Ireland will have to pay interest of "about" five percent on the emergency loans, he said.
Dilution Concerns Plague Bank of Ireland

Over bailout dilution concerns, shares of Bank of Ireland Plunge 31 Percent
Bank of Ireland Plc, Ireland's largest bank, fell to a 20-month low on concern that shareholders will be diluted in any government bailout.

Bank of Ireland slid 31 percent to 27 cents at 12:45 p.m. in Dublin trading after dropping 19 percent yesterday. Allied Irish Banks Plc, the country's second-largest lender, fell 19 percent to 33 cents and Irish Life & Permanent Plc, which has avoided a bailout so far, fell 4.8 percent to 80 cents.

"That the banks will be obliged to raise further capital now looks assured," Emer Lang, an analyst with Dublin-based securities firm Davy, wrote in a note today. "The timing of any increase will hinge on the balance struck between 'immediate' additional capital injections and 'top-ups'."
Rescue Package Set at $114 Billion, 85 Billion Euros

The cost of the bailout keeps going up. The original estimate was for a $50 billion bailout. Now, Ireland Said to Need 85 Billion Euros for Rescue
European Union officials estimate that a rescue package for Ireland may amount to about 85 billion euros ($114 billion), according to two officials familiar with the talks.

The European Commission cited the figure as a preliminary estimate on a conference call of euro-region finance ministers on Nov. 21, said the people, who spoke on condition of anonymity because the talks were private. Of the total, 35 billion euros would be earmarked for banks and 50 billion euros to help finance the Irish government.

Contagion is spreading through the euro region as Ireland hammers out an aid package with the EU and the International Monetary Fund to rescue its banking system. Spanish bonds tumbled, pushing the extra yield that investors demand to hold its 10-year debt over German bunds to a euro-era record of 236 basis points. Irish bonds also dropped today.
A tip of the hat to Bloomberg for every one of the above links.

Ireland at Crossroads

Here are my thoughts expressed in Irish PM Dissolves Government; Spanish Banks Face Debt Challenge; Greece May "Shut-Down"; Meaning of "Guarantee"; Should Ireland Ditch the Euro?
Ireland is at a major crossroads. The fact that Irish Prime Minister Brian Cowen is willing to step down helps.

I agree that Ireland certainly needs reforms. Lowering the minimum wage will help create jobs. So will reducing benefits. Both need to happen regardless of what labour parties might think.

However the biggest job creation effort will come from Ireland telling the ECB and IMF to stuff it. There is no reason Irish citizens should have to pay back the foolish guarantees made by Brian Cowen.

Cowen will be gone soon enough, and the next PM can and should have different thoughts about the meaning of "guarantee".

German Chancellor Angela Merkel last month called for bondholders to foot more of the bill of European bailouts. I agree. It's time to hold her to her word.
Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Failure to Consider Constraints - My Response to "Has Mish Deflated the Inflationistas?"

Posted: 23 Nov 2010 02:16 AM PST

I am rather amused by an article on Mises by Robert P. Murphy called Has Mish Deflated the "Inflationistas"?

I was aware this article was coming, Murphy told me in advance, and I rather expected some hard hitting piece on inflation (or at least some semblance of inflation discussion) saying why deflationists are wrong, and more specifically why my deflation theories are wrong.

Instead Murphy outlines a number of allegedly bad calls I have made on the stock market, the US dollar, and treasuries.

I admit I got some calls wrong, and Murphy did too as he admits. Actually anyone who makes short-term calls is bound to get a huge percentage of them wrong.

Nonetheless I did call the top of the housing market on time in summer of 2005 as well as numerous real-time updates. For a synopsis of data points, please see Housing Update - How Far To The Bottom?

I called the stock market top on the S&P 500 in July of 2007 in Quotes of the Day / Top Call. And no, I did not make numerous top calls on the way up. I was however, a few months and a few percentage points early. The Stock market made a new high in October. On the exact day the market topped, I received an email from someone telling me that he was having turkey for Thanksgiving and I was the turkey.

I highlighted a sequence of treasury calls in Daniel Amerman vs. Mish: Reflections on the Great Inflation/Deflation Debate that I am quite proud of, but no I did not get every turn correctly. However, inflationistas have generally been wrong about treasuries for a decade.

With most inflationistas screaming a dollar collapse is imminent, I have generally taken positions for a dollar rise when anti-dollar sentiment has been extreme.

No my timing was certainly not always perfect, but I stand by the ideas I presented.

While everyone was rah-rah on the Euro, I calmly pointed out problems in Greece, Spain, the Baltic states, and European banks that would matter. They did. And I think they will matter again. That I prematurely called the end of the recent bounce in the Euro is of little concern to me.

I am not a day trader, or even a short-term trader. I am looking at the global economic picture, with eyes on risk management.

Moreover, Murphy took statements out of context.

In Time for a Dollar Bounce I said ...
The time to be bullish on the Euro was at the 1.18 to 1.20 level, not now (although I suppose the Euro could bounce a bit higher still).

Fundamentals of Euro vs. Dollar

Looking ahead, a key question for the Euro is whether or not the European governments adhere to their austerity measures (I rather doubt it).

A second factor is the alarming rate at which the ECB is supporting Spain. How long can that continue?

...

Factor that all in, and the possibility of the US dollar rising to 1.15 or even to parity vs. the Euro is not out of the question.
In a complete distortion of reality Murphy translated my sentence "the possibility of the US dollar rising to 1.15 or even to parity vs. the Euro is not out of the question." into a short-term prediction the the Euro would soon fall to 1.15 even though I mentioned the possibility the bounce could go on longer, and I gave no timeframe for the drop.

Moreover, Murphy fails to point out statements I have frequently made similar to these in a recent interview with Chris Martenson called "Straight Talk" with Economic Bloggers
9. What's the question we should have asked, but didn't? What's your answer?

Mish
: I guess it would be: "Does your crystal ball have a forecast for the stock market? For Gold? The US Dollar?" Let's start with gold. I see articles everyday by some prominent people saying things like "I know gold is going to ... whatever".

The thing is, they don't know and neither do I. Only a charlatan or a fool can make such a claim. Of course the fools and charlatans may be right, but it is not because they "know" anything.

One thing I do know is that I don't know things of that nature. That puts me ahead of all those who claim to know the unknowable.

Probabilities

I prefer to look at things in terms of probabilities. It is highly likely the Fed embarks on Quantitative Easing. That should be good for gold, but short term that QE may easily be priced in.

Moreover, the Fed may go slower than what the market thinks.

Thus, there could be a huge "sell the news" event in both gold and the stock market on the QE announcement, no matter what that announcement is.

Should that happen, given that gold is in a long-term bull market, and given that Bernanke will likely go back to the QE well, I expect buying the next big dip in gold would be a higher probability event than buying a 10% correction in the stock market.

There is a lot going for gold, but it is by no means a "sure thing".

Is the Equities Bottom In?

Many people claim the "Bottom is In"?

Is it? How can they know? I am not even sure if the bottom is likely in. Look at the half-dozen 50% or greater rallies in the Nikkei over the course of two decades, all taken back and then some.

How many "knew" that would not happen. How many in the US "knew" that housing prices could not possibly collapse.

I am quite sure that stocks are richly priced, but that sure does not mean stocks cannot rally further from here.

We are in a credit bust scenario with enormous deflationary pressures, even if outright deflation is not sustained. As such, the risk in equities is a lot higher than most think.

Faith Bubble

There is a lot of confidence in the Fed's ability to produce inflation. Indeed, I think there is a bubble of confidence in the Fed's ability to produce inflation.

Should that bubble burst, equities can collapse far faster than most think possible.
All things considered, I am pretty pleased with my calls, especially on gold, treasuries, and in spite of what Murphy says, the US dollar.

Now About That Inflation Discussion?!

Robert kicked off his article with a sentence "Over the last two years, I have gotten perhaps dozens of requests to "deal with" the deflationist approach of Mike "Mish" Shedlock."

So where the hell was it?

My long-term stock market call still stands: the bottom may or may not be in, however, the stock market is not a measure of inflation. Moreover, and although Murphy went to great lengths to point out the rally in equities, I calmly point out Japan had at least six 50% rallies in the last two decades but the Nikkei sits near 10,000 down from a high of 38,000.

I still see no reason why the S&P could not or should not do the same. Indeed I did suggest this would play out over as long as another decade so I am not concerned about a single year that does not fit a pattern I suggested.

I have also on numerous occasions, although not in the article he mentioned, pointed out alternate possibilities like a stock market that goes sideways for 5 years while earning catch up to valuations.

The only statement Murphy made on the alleged topic of his post was that he and Gary North "think Bernanke has the power to raise prices if he so chooses".

There was no discussion of ideas involving that belief. All we saw was a stated belief. We did not even see a definition from Murphy about what inflation is.

Can Bernanke Force Prices Higher?

I say not really, at least without serious consequences. I am not the only one who believes that. Ben Bernanke now believes that.

Please consider Bernanke Calls On Congress To Help The Economy -- For At Least The Fourth Time In Five Months.
For at least the fourth time since June, Federal Reserve Chairman Ben Bernanke publicly urged Congress to combat the lackluster recovery by increasing government spending, a recommendation that has gone unheeded by lawmakers.

In a speech at a conference of central bankers in Frankfurt, Bernanke once again said the Fed cannot save the economy on its own. The Fed's recent move to add to its ballooning balance sheet by committing to buy up to $600 billion of government debt faces "limits" to its effectiveness, Bernanke said. The rest of the government, the chairman added, could aid the Fed's efforts by hammering out a plan for stimulative spending.
So while Murphy and North think Bernanke can force prices higher, even Bernanke finally admits he needs help.

This by the way goes along with a statement that I have made numerous times over the years.

"The FED can print money but it can not dictate where the money goes."

If the Fed could dictate where it went, unemployment would not be near 10%, and prices would be going up 2% annually (Bernanke's inflation target).

Rosenberg Says Deflation Coming

Interestingly enough, the same day Murphy wrote his piece Dave Rosenberg, who does define inflation in terms of prices says DEFLATION COMING
The year started out with the U.S. core (excluding food and energy) consumer inflation rate at 1.8% YoY; now, it is at a record low 0.6%. This has occurred even with massive government stimulus, U.S. dollar weakness, a commodity boom and an ongoing inventory cycle. Imagine what would happen if these developments reversed course.

Imagine what would happen if these developments reversed course. But the reality is that if the deceleration of the past eight months persists, then the core inflation rate will become the core deflation rate by the second quarter of next year. Hence Bernanke's quest for QE2.

Excluding shelter, core consumer prices actually deflated 0.05% (to the second decimal place) and this followed a 0.03% dip in September. The last time this metric declined in successive months was back in November-December 2008 when the financial system and the economy were imploding. Now, it is simply a case of a listless recovery failing to redress the vast amount of excess capacity overhanging the macro scene.

And, the deceleration has been very broadly based. Core goods prices have declined 0.24% for two months in a row, despite what commodities and the dollar have done. The YoY trend is now basically flat — it was 2% last March. Core services (which exclude energy) have been rising by only 0.1% or lower now for four months running and the YoY pace of 0.8% is a record low.

Just take a look at these sectors that are either deflating or disinflating:

  • New car prices dipped 0.2% MoM last month, the first decline since April.
  • Used car prices were down 0.9%, the second falloff in a row and the first back-to-back decline since the depths of despair in March-April 2009.
  • Despite the surge in food costs, grocery chains only managed to raise prices 0.1% last month.
  • Higher cotton prices have yet to filter through — apparel prices at the retail level fell 0.4% and are down in each of the past three months.
  • Appliance prices deflated 1.2% in October, the second decline in as many months; furniture prices are down five months in a row. Clearly, the housing market has yet to stabilize or these items would still not be falling in price.
  • Hotels saw a 1.3% price slide — negative now for three months in a row.
  • Electronics prices dropped 0.1% in October and have deflated for four months running.
  • Recreational services prices were off 0.3% and down for two months in a row.
  • After deflating for just the second time ever in September, education prices were flat in October. The three-month trend, at -0.5% at an annual rate, is the lowest this metric has ever been — for most of the past decade, the price trend here was locked in a 6-8% band, and now it is negative. Goes to show how desperate the colleges are to draw in cash-strapped students.
  • Communication service prices fell 0.2% in October and are down three months in a row.
  • Toy prices slid 0.5% and have fallen now in seven of the past eight months.
  • Personal care products slipped 0.3%, the second decline in a row.
  • Despite higher fuel costs, airfares have been held to less than a 0.2% advance in each of the past two months.
  • Jewellery prices fell 0.7% in October and are down in three of the past five months.
  • The price of sporting goods was flat after three months of decline. Ditto for reading materials.

If Bernanke Wants 2% Inflation, Why Don't We Have It?

Of course North and Murphy will point out that gasoline prices are soaring and they may claim food prices are soaring too, although I do not believe the latter and I do most of the shopping. Commodity prices certainly did soar.

Regardless, that point is it is irreverent because Bernanke does not want oil prices or food prices to rise, he really wants housing prices to rise, and prices of stuff in general to rise. Yet, in spite of $2 trillion in agency purchases to support home prices and home sales, prices are falling and home sales are at all time record lows.

Ignoring Constraint After Constraint

Murphy ignores constraint after constraint. First off, I do not think Bernanke can cause prices to rise at will, but IF he can, it clearly is not the prices he wants.

"The FED can print money but it can not dictate where the money goes, or indeed if it goes anywhere at all."

Murphy and inflationistas need to read that sentence 100 times and understand the practical implications of it.

Rising commodity prices without a pass-through to consumer prices kills profit margins and especially destroys small businesses. That fact imposes a serious constraint on Bernanke.

Lack of Sales Still #1 Problem of Small Businesses

Please consider NFIB Report Shows Lack of Sales Still #1 Problem of Small Businesses, Inflation Barely Registers
Inflation Is A Non-Issue


Historically inflation measured as a big concern in the mid-to-late 1970's. Inflation concerns spiked again in the summer of 2008 along with gas prices. In spite of a huge recent rally in commodities there is no fear of inflation now.

From the report "Seasonally adjusted, the net percent of owners raising prices was a net negative five percent, a six point increase from September. Plans to raise prices rose five points to a net seasonally adjusted 12 percent of owners. However, most plans to raise prices have been frustrated by the recession and weak sales during the past few years."

The number of business owners raising prices is a net negative 5%. The profit squeeze continues as small businesses are not able to pass along rising input prices. The result is easy to spot: " far more owners report that earnings are deteriorating quarter on quarter than rising."
The Fed can force prices up? Really?

If the Fed could it would, and as I noted above the Fed admitted it cannot without the "help" of Congress.

Fed Cannot Give Money Away

Here is another constraint on the Fed: Unlike Congress, the Fed, cannot give money away. It simply cannot, at least legally, and that is a statement of fact. Sure the Fed can monetize the debt, and it is doing so right now, but anything in addition to that just may sit as excess reserves.

If consumers do not want to spend, and businesses do not want to expand, there is not a damn thing the Fed can do about it. That is a statement of fact as well as a constraint on the Fed, and that is why Bernanke is running around like a chicken without a head right now, getting involved for the first time in history on fiscal stimulus issues.

Fed's Obligation is to Banks

Although I have pointed out the Fed cannot give money away, the simple fact of the matter is the Fed would likely not do it even if it could. The Fed does not want to wreck the banking system. The Fed is beholden to banks and does not really give a damn about consumers other than they earn enough to remain debt slaves forever.

Turning Up The Heat On China

Further comments from Bernanke about his struggles to create inflation and spur jobs can be found in Bernanke turns up heat on China currency policy.
Federal Reserve Chairman Ben Bernanke put aside traditional central bank niceties and launched a direct attack on the slow pace of China's steps to strengthen its currency.

In a speech prepared for a conference at the European Central Bank on Friday morning, Bernanke said that China's decision to undervalue the yuan has essentially thrown a monkey wrench into the global economic recovery.

The result could be slow growth ahead "for everyone," he said.

"On its current economic trajectory, the United States runs the risk of seeing millions of workers unemployed or underemployed for many years," Bernanke said.

The Fed could not rule out the possibility that unemployment "might rise further in the near term," he said. This could bring an end to the tepid U.S. recovery, he said.

"The strategy of currency undervaluation has demonstrated important drawbacks, both for the world system and for the countries using that strategy," Bernanke said.
Thus the actions of other governments pose additional constraints on the Fed. By the way, gasoline and commodity prices are more of a function of huge inflation in China, not the US.

Both money supply and credit are soaring in china while credit collapsed in the US for 10 straight quarters.

Inflation is rampant in China, not here.

What About Negative Interest Rates?

Gary North has made the claim the Fed could force banks to lend by announcing "from this point on, all money deposited by banks as excess reserves will be charged a storage fee. This fee could be 2%."

Really? Perhaps Banks would buy short-term treasuries at 0%. Perhaps they would park the money in gold futures. However, even if the Fed could control those possibilities, there is still one other big constraint: Paying interest on reserves slowly over time helps to recapitalize banks. Force them to lend and losses increase. Bernanke wants to help banks recapitalize. He does not want banks to make poor loans just to make them. That is an obvious constraint that Gary North misses.

Moreover there are new Basel capital requirements coming up. And finally, the reason banks are not lending is out of capital concerns. Banks need those "excess reserves" to handle additional (and huge) mortgage-related losses not yet realized.

What the Fed Did and Why

Inquiring minds may wish to read Ben Bernanke's Washington Post Op-Ed What the Fed did and why: supporting the recovery and sustaining price stability.
The Federal Reserve cannot solve all the economy's problems on its own. That will take time and the combined efforts of many parties, including the central bank, Congress, the administration, regulators and the private sector.
That's a heck of a lot of help needed. Admittedly the sentence says "solve all the economy's problems", but can the Fed solve any problems including Bernanke's concern over price deflation?

Role of Attitudes

Inflationistas in general simply do not understand the role of attitudes. If consumers do not want to spend they won't.

Boomers are headed into retirement scared half to death. In aggregate they are looking to downsize, not upsize. They have insufficient savings. They no longer want to keep up with the Jones. Consumers are without a doubt cutting back on frivolous expenditures.

This puts negative pressure on asset prices as well as the prices of goods and services. More importantly it puts huge stress on the demand for credit by businesses and consumers alike.

Global Wage Arbitrage

Let's not forget about global wage arbitrage. Even if Bernanke could force up prices, he cannot force up wages. Rising prices without rising wages would increase the number of defaults.

State Cutbacks

Let's not forget the implications of 6 New Governors Seek to Kill Defined Benefit Plans; 8 of 9 CA Cities Vote to Reduce Benefits; Fraudulent Promises (and what to do about them).

We have yet begun to feel the deflationary economic implications of state cutbacks in employment, wages, and benefits. We will. And it is not at all in Bernanke's control. He needs help from Congress.

I suggest he may get some help, but nowhere near as much as he needs.

When Will the Inflation Genie Get Out of the Bottle?

On December 14, 2009, in A Case for the Inflation Camp Robert P. Murphy asks When Will the Inflation Genie Get Out of the Bottle?Murphy's concern is over "excess reserves".
My reason for expecting large-scale price inflation is fairly straightforward: I see no coherent strategy for Bernanke to remove the excess reserves from the banking system. ...

After reviewing the evidence and the theories offered by the two camps, I still believe that Bernanke's unprecedented infusions of new reserves will lead to rapid price increases. These increases may not show up in the price of US financial assets, but they will rear their ugly heads at the gas pump and grocery checkout. Moreover, I think the genie may already be slipping out of the bottle. His escape will only be hastened once the year-over-year CPI figures show moderate inflation.
Misguided Concern Over Excess Reserves

Price increases showed up primarily in asset prices (but not housing), and also at the gas pump. However, they sure did not show up in the CPI as noted above.

That's besides the point. The key point of discussion is Murphy's misguided notion that excess reserves work their way into the economy 10-times over spawning massive price inflation.

That notion, although widely believed, is simply false.

According to Money Multiplier Theory (MMT) and Fractional Reserve Lending, excess reserves may be lent out as much as 10 times over and when that happens, massive inflation will result.

Money Multiplier Theory Is Wrong

In Roving Cavaliers of Credit Australian economist Steve Keen has made a strong case that lending comes first and reserves later. I discussed that at length in Fiat World Mathematical Model.

That point alone should seal the hash of the debate but it keeps coming up over and over. So let's try one more time.

Please consider BIS Working Papers No 292, Unconventional monetary policies: an appraisal.

Note: The above link is a lengthy and complex read, recommended only for those with a good understanding of monetary issues. It is not light reading.

The article addresses two fallacies

Proposition #1: an expansion of bank reserves endows banks with additional resources to extend loans

Proposition #2: There is something uniquely inflationary about bank reserves financing

From the article....
The underlying premise of the first proposition is that bank reserves are needed for banks to make loans. An extreme version of this view is the text-book notion of a stable money multiplier.

In fact, the level of reserves hardly figures in banks' lending decisions. The amount of credit outstanding is determined by banks' willingness to supply loans, based on perceived risk-return trade-offs, and by the demand for those loans.

The main exogenous constraint on the expansion of credit is minimum capital requirements.

A striking recent illustration of the tenuous link between excess reserves and bank lending is the experience during the Bank of Japan's "quantitative easing" policy in 2001-2006.

Japan's Quantitative Easing Experiment



click on chart for sharper image

Despite significant expansions in excess reserve balances, and the associated increase in base money, during the zero-interest rate policy, lending in the Japanese banking system did not increase robustly (Figure 4).

Is financing with bank reserves uniquely inflationary?

If bank reserves do not contribute to additional lending and are close substitutes for short-term government debt, it is hard to see what the origin of the additional inflationary effects could be.
There is much additional discussion in the article but it is clear that Money Multiplier Theory as espoused by Murphy, North and others did not happen in Japan nor is there any evidence of it happening in the US, nor is there a sound theoretical basis for it.

In fiat based credit systems, lending comes first, reserves come second, and extra reserves do nothing much except pay banks to sit in cash in cases where interest is paid on excess reserves.

Monetary Printing vs. Debt Deflation

There is $35 trillion in credit on the balance sheets of banks, little of it marked to market. Yet, in spite of the fact that Money Multiplier Theory is totally bogus, supposedly printing $600 Billion to is going to cause serious inflation.

The odds sure don't look very good to me.

Practical Constraint Recap

  1. Ability of consumers/corporations to take on more debt
  2. Willingness of consumers/corporations to take on more debt
  3. Willingness of banks/credit companies to extend more credit
  4. Ability of banks/credit companies to extend more credit
  5. Unwillingness of the federal reserve to print themselves out of power
  6. Actions of other Central Banks
  7. Actions of Congress
  8. Demographics
  9. Global wage arbitrage
  10. Fed cannot create jobs
  11. Fed cannot give money away
  12. Fed is beholden to banks

In theory the Fed can cause inflation rather easily. In practice the Fed has to deal with many practical constraints.

Murphy can believe what he wants but he sure did not address any issues of substance in his piece.

By the way, I want to point out my definition of inflation and deflation once again.

Inflation is a net expansion of money supply and credit, where credit is marked to market. Deflation is the opposite: a net contraction of money supply and credit, where credit is marked to market.

By that definition, consumer prices and the stock market are symptoms of inflation and deflation not a definition of it. There are many more symptoms. Not all symptoms need be present all the time.

Following the Path of Japan

I have stated on many occasions that if deflation is defined as an increase in prices, we may or may not see it. By my definition we were in deflation in 2007 through March 2009 and we have probably been in inflation since then.

I thought we were slipping back into deflation but the Fed temporarily put a halt to that with QE II. That does not mean the Fed will be successful. Indeed I think they won't be, at least on a permanent basis.

I recently discussed this idea just a few days ago in Following the Path of Japan and the Madness of Bernanke Fighting Just That
I have been saying for 5 years the US would follow the path of Japan. An interesting chart in the New York Times shows this is indeed what has happened.



click on chart for sharper image

Madness of Bernanke

Bernanke wants prices to rise 2% a year. One problem is he does not count food, energy, or housing. Although OER (Owners Equivalent Rent) is the largest component of housing, rent and housing prices are two different things. Property taxes and sales taxes are yet another thing, and those are not factored into the CPI either.

We are clearly following the path of Japan, especially if we include an analysis of housing and equity prices including the Nasdaq. Yet to the pocketbook of the average US citizen, costs are going up, wages and benefits are going down (except of course for Wall Street and public employees).

Bernanke Doubly Wrong

Regardless of what your position is regarding measuring inflation (prices or credit-based), Bernanke is horrendously wrong.

It is sheer madness in a world of global wage arbitrage, where 14 million are unemployed, where the unemployment rate is close to 10%, to pursue a policy of attempting to force prices up, to meet some asinine idea that prices need to rise 2% a year, when to the perspective of the average consumer prices are going up much more than that, via taxes alone, let alone the grocery store and gasoline pump.

Berkanke's policies are just as mad from the perspective credit. In a fiat credit-based regime, there will be no significant sustainable hiring or economic growth when consumer and business credit is collapsing. Net credit creation has been negative for 10 quarters. Bernanke is attempting to stimulate lending, and the Fed can print all the money it wants. However, the Fed cannot force banks to lend or consumers to borrow.

For now, Bernanke's efforts have caused rising commodity prices, which is hurting small businesses that cannot pass on those price increases because consumers are tapped out. The net effect of the policies of this Fed and this administration is small businesses are getting crucified in a price squeeze.

Thus, whether you view inflation from a price perspective, or from the proper perspective of credit expansion, Bernanke is simply wrong. His policies have failed.
Bernanke's Deflation Prevention Scorecard

In case no one is keeping track, Bernanke has now fired every bullet from his 2002 "helicopter drop" speech Deflation: Making Sure "It" Doesn't Happen Here.

Bernanke's Scorecard

Here is Bernanke's roadmap, and a "point-by-point" list from that speech.

1. Reduce nominal interest rate to zero. Check. That didn't work...
2. Increase the number of dollars in circulation, or credibly threaten to do so. Check. That didn't work...
3. Expand the scale of asset purchases or, possibly, expand the menu of assets it buys. Check & check. That didn't work...
4. Make low-interest-rate loans to banks. Check. That didn't work...
5. Cooperate with fiscal authorities to inject more money. Check. That didn't work...
6. Lower rates further out along the Treasury term structure. Check. That didn't work...
7. Commit to holding the overnight rate at zero for some specified period. Check. That didn't work...
8. Begin announcing explicit ceilings for yields on longer-maturity Treasury debt (bonds maturing within the next two years); enforce interest-rate ceilings by committing to make unlimited purchases of securities at prices consistent with the targeted yields. Check, and check. That didn't work...
9. If that proves insufficient, cap yields of Treasury securities at still longer maturities, say three to six years. Check (they're buying out to 7 years right now.) That didn't work...
10. Use its existing authority to operate in the markets for agency debt. Check (in fact, they "own" the agency debt market!) That didn't work...
11. Influence yields on privately issued securities. (Note: the Fed used to be restricted in doing that, but not anymore.) Check. That didn't work...
12. Offer fixed-term loans to banks at low or zero interest, with a wide range of private assets deemed eligible as collateral (…Well, I'm still waiting for them to accept bellybutton lint & Beanie Babies, but I'm sure my patience will be rewarded. Besides their "mark-to-maturity" offers will be more than enticing!) Anyway… Check. That didn't work...
13. Buy foreign government debt (and although Ben didn't specifically mention it, let's not forget those dollar swaps with foreign nations.) Check. That didn't work...

Now What?

I wrote about Bernanke's Deflation Prevention Scorecard in April 2009.

Now, Bernanke is squealing like a stuck pig, begging Congress and China to help him produce price inflation in the US

Regarding points 8 and 9 above: the Fed did purchase treasuries and agencies, but admittedly without an explicit ceiling.

Theory and Practice

Murphy claims "Bernanke has the power to raise prices if he so chooses". Can he? With whose help? At cost constraints Bernanke can ignore?

In theory, the Fed can cause massive inflation at will. In practice, they can't. As Yogi Berra once quipped "In theory there is no difference between theory and practice. In practice, there is."

You can lead a horse to money, you can't make him eat it. That's the very important difference. It's a question of attitudes.

The Fed can certainly encourage inflation by offering money at seemingly attractive rates, but it cannot force the issue.

Right now, neither consumers nor businesses want the risk. They are too loaded up with debt already, no matter how attractive the Fed wants debt to appear. It's like trying to give a kid one piece of cake too many. At some point, extra frosting makes the cake look less attractive, not more. At that point the kid will not take another bite.

That is the point we are at now. The Fed is hoping Congress will eat more cake. It's up to Congress, not the Fed, and I doubt Congress want to eat as much cake as the Fed needs.

Not Start of Blog Wars

No sports fans this is not the start of blog wars. Although Murphy did an anemic job of covering any issues of merit regarding the inflation-deflation debate in his article, I wholeheartedly endorse his post My Debate Challenge to Paul Krugman in which he challenges Krugman to a debate on Austrian versus Keynesian business-cycle theory.

Murphy has over $50,000 in pledges as of a couple weeks ago. The goal is $100,000.

95% of the pledges will go to the Fresh Food Program at FoodBankNYC.org.

To make a pledge please click on Murphy-Krugman Debate. Beating Krugman should be easy enough, and the results should be entertaining.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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