marți, 31 august 2010

Seth's Blog : Just launched: Linchpin on the Vook on the iPad

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Just launched: Linchpin on the Vook on the iPad

The details are right here. Created by Vook, based on the hardcover.

Includes new video and interviews with some interesting folks...

The long tail challenge of the iPad store is getting more and more obvious to people. The ratio of "shelf space" to inventory is about the worst of any retail experience in the world. There are more than 24,000 apps listed in the iPad store, and yet the front window (equivalent to the window of a bookstore) shows the user six choices. The spotlight coverflow up top shows another sixteen, fairly randomly. Meaning there's a little worse than a one in a thousand chance that your app will appear in front of someone interacting with the store at the first level.

I have no doubt that as Apple sees revenue increase from this source, they'll do a much better job of crosslinks and browsing. But, once again, the lesson of the long tail is this: you can't count on the gatekeeper to do your promotion for you. Getting picked feels like a needle in a haystack, and the value of permission, of connecting directly to people who care instead of ceding control to a middle man, is at the heart of building an asset. Someone is going to be the gatekeeper, and it should be you.

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Answering Your Questions About Iraq


The White House, Washington


Good afternoon,
 
Tonight President Obama will address the nation from the Oval Office at 8 p.m. EDT regarding the end of the war in Iraq.  I know many Americans have questions about our change in mission in Iraq, so immediately following the President's address, I will be hosting a live chat to answer your questions.
 
You can submit your questions and vote for your favorites now, and be sure to tune to WhiteHouse.gov/live at 8 p.m. EDT to watch the President's address.


I'm looking forward to answering your questions later this evening.
 
Sincerely,
 
Ben Rhodes
Deputy National Security Advisor for Strategic Communications

Visit WhiteHouse.gov

 




 
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Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


How To Make Your Homepage More Dynamic

Posted: 31 Aug 2010 07:43 AM PDT

Post image for How To Make Your Homepage More Dynamic

One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.

When I talk about adding dynamic content I mean in the main content section …
I can think of only three or four websites I have ever worked on where the homepage wasn’t the most frequently crawled page on the entire website (the outlier cases were viral microsites, in case you were wondering). So your best strategy is to use this frequent crawling to spoon feed links to the new or updated content to the search engines.

But how do you put this into practice? Here are some examples:

  • Place links to your 10 most important products right on the homepage
  • Run a seasonal website, changing the links on your homepage every month
  • Publish new articles, putting the links on the homepage
  • Update content or living URLs and put the links on the homepage
  • Have a blog, making sure the links are here to your latest posts

At a time when Google places value on page speed, having excessive calls to the database on your most visited page doesn’t make a lot of sense. What I recommend is building static include files once a day, every few days, or once a week. This gives you the flexibility you need without the unnecessary overhead.

If you are looking for a way to include info from an rss feed (like a blog), here’s a nice and simple script you can use called rss lib. If you use it, be a nice guy and make a donation. Open source gpl stuff helps everyone.

Lastly, when I talk about adding dynamic content I mean in the main content section not the footer. Putting dynamic content in the footer has a purpose, but it is much more effective when it’s in the main body area.
Creative Commons License photo credit: NASA Goddard Photo and Video

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

How To Make Your Homepage More Dynamic

tla starter kit

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Investing in Innovation, Clean Energy and Small Business

The White House Economy and Jobs Agenda
Tuesday, August 31, 2010
 

The Week In Economy and Jobs

Yesterday, President Obama called on a partisan minority in Congress to stop obstructing common-sense measures like tax cuts and increased lending for small businesses to help our economy grow. Over the past few weeks, President Obama travelled to Wisconsin, Washington and Ohio to meet with business owners and families and discuss the challenges they are facing in these tough economic times.

Last week, Vice President Biden released a report outlining the Recovery Act’s $100 billion investment in innovation that is not only transforming the economy and creating new jobs, but helping accelerate significant advances in science and technology.  On Wednesday, the Vice President met with small business owners in Washington, DC, to discuss tax policies designed to help middle class families and small businesses.

Highlights

The President on the Economy: "Pushing This Economy Forward" vs. "The Blockade"
August 30, 2010
The President lays out a series of economic measures to boost the recovery, and tells Republicans in the Senate to stop the obstruction.

Newsflash! Economists Agree
August 30, 2010
A new piece from USA Today is titled "Economists Agree: Stimulus Created 3 Million Jobs."

Setting the Record Straight on Weatherization
August 27, 2010
A close look from the Energy Department on the progress of the Administration's efforts to weatherize homes, a key part of the emerging clean energy economy.

The Facts on the Recovery Act & American Innovation
August 26, 2010

A look at the report out this week on some of the amazing innovations spurred by the Recovery Act that often go under the radar, and a debunking of some of the attacks on the report.

Keeping Taxes Low for the Middle Class and Small Businesses
August 25, 2010

Vice President Biden holds a Middle Class Task Force roundtable discussion with workers and small business owners to discuss tax policies designed to help middle-class families make ends meet and help small businesses invest and grow.

An Increasingly Awkward Dance
August 25, 2010

Jared Bernstein, Deputy Assistant to the President on Economic Policy, debunks Representative Boehner's claims that the Recovery Act hasn’t created or saved American jobs.

Their Economic Policies Haven’t Changed, So They Won’t Bring the Change We Need
August 24, 2010
House Minority Leader John Boehner gave a speech at the City Club of Cleveland laying out the major planks of his party’s economic agenda. Unfortunately, families in Ohio and across the country don’t need to wait until the speech to learn about these economic policies because they’ve been living with the impact of many of these same old policies for years.

Your Credit Card Bill of Rights Now in Full Effect
August 23, 2010
The President releases a statement on the final reform provisions of the Credit Card Accountability, Responsibility and Disclosure (CARD) Act.

Lakes and Rivers: A Middle Class Task Force Visit to the Chrysler Toledo Assembly Complex
August 23, 2010
Vice President Biden travels to Toledo, Ohio, today to hold a Middle Class Task Force event at the Chrysler Toledo Assembly Complex - a state-of-the-art complex that houses the main assembly plant producing the Jeep Wrangler.

President to Congress: Put Small Business Assistance to a Vote
August 19, 2010
President Obama calls on a partisan minority in Congress to stop blocking legislation that would make loans more available and cut taxes for small businesses.
 

Video: A Backyard Conversation with the President
August 19, 2010
President Obama takes questions on a range of topics including health care, Wall St. reform, the economy and social security during a backyard discussion with families in Columbus, Ohio.

Around the Kitchen Table in Columbus, Ohio
August 18. 2010

The President sits around the kitchen table with the Weithman Family in Columbus, Ohio and speaks to families from the area about the economy, an issue that's on a lot of people’s minds right now.

"Small Businesses Are the Backbone of Our Economy and the Cornerstones of Our Communities"
August 17, 2010
President Obama meets with small business owners in Seattle and calls on a small partisan minority in Congress to stop obstructing legislation that would help small business owners get loans.

New Battery Technology and New Jobs in Wisconsin
August 16, 2010
President Obama travels to Wisconsin to visit the ZBB Energy Corporation’s manufacturing facility and discuss the importance of investing in clean energy manufacturing.

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Daily Snapshot: Ending of the War in Iraq

The White House Your Daily Snapshot for
Tuesday, August 31, 2010
 

 

Photo of the Day

Photo of the Day - August 18, 2010

President Barack Obama signs a banner hanging in a room while visiting with Wounded Warriors at Walter Reed Army Medical Center in Washington, D.C., Aug. 30, 2010. (Official White House Photo by Pete Souza)

Today's Schedule

Today, the President will travel to Fort Bliss, Texas where he will meet with troops. Fort Bliss is home to troops who have served at every stage of the Iraq War, including troops who are redeploying back home throughout the fall, and troops supporting our new support mission in Iraq. In the evening, the President will return to Washington and address the nation from the Oval Office on the end of the American combat mission in Iraq.

All times are Eastern Daylight Time

8:30 AM: The President departs the White House en route Andrews Air Force Base

8:45 AM: The President departs Andrews Air Force Base en route El Paso, Texas

12:30 PM: The President arrives in El Paso, Texas

1:10 PM: The President meets with troops

2:20 PM: The President departs El Paso, Texas en route Andrews Air Force Base

5:55 PM: The President arrives at Andrews Air Force Base

6:10 PM: The President arrives at the White House

8:00 PM: The President addresses the nation WhiteHouse.gov/live

8:30 PM: Open for Questions with Ben Rhodes, Deputy National Security Advisor for Strategic Communications, on the end of the combat mission in Iraq WhiteHouse.gov/live

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog

The President on the Economy: "Pushing This Economy Forward" vs. "The Blockade"
The President lays out a series of economic measures to boost the recovery and tells Republicans in the Senate to stop the obstruction.

Economic Recovery for Small Businesses: Now is Not the Time to Pull Back
Karen Mills, Administrator of the Small Business Administration, discusses the importance of passing the Small Business Jobs Act currently before the Senate to help small business owners get the loans they need to grow and hire.

Agent Orange and Veterans: A 40-Year Wait
Veterans Affairs Secretary Eric K. Shinseki writes about long overdue changes that will allow as many as 150,000 Veterans to submit Agent Orange claims in the next 12 to 18 months.

Get Updates

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Seth's Blog : The corporate conscience

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The corporate conscience

There isn't one.

Corporations don't have a conscience, people do.

That means that every time you say, "It's just my job," or "My department has a policy," or "All I do is work here," what you've done is abdicated responsibility--to no one.

It's convenient and even comfortable to blame the anonymous actions of many working in concert on a evanescent brand or organization, but that starts you on an inevitable race to the bottom. Organizations have more power than ever before. They are better synchronized, faster, and possess more tools to change the economy and the people in it than ever before. And the only option available to the rest of us is for individuals to take responsibility (it's not given) for what they do and how they do it.

The very same tools that permit organizations to synchronize their efforts are now available to you and to me. I guess the question is: will we use that power to humanize the systems we've created?

PS It's not just about being a good citizen: when bad behavior comes back to hurt the company, it hurts you, too.

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