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The long tail challenge of the iPad store is getting more and more obvious to people. The ratio of "shelf space" to inventory is about the worst of any retail experience in the world. There are more than 24,000 apps listed in the iPad store, and yet the front window (equivalent to the window of a bookstore) shows the user six choices. The spotlight coverflow up top shows another sixteen, fairly randomly. Meaning there's a little worse than a one in a thousand chance that your app will appear in front of someone interacting with the store at the first level.
I have no doubt that as Apple sees revenue increase from this source, they'll do a much better job of crosslinks and browsing. But, once again, the lesson of the long tail is this: you can't count on the gatekeeper to do your promotion for you. Getting picked feels like a needle in a haystack, and the value of permission, of connecting directly to people who care instead of ceding control to a middle man, is at the heart of building an asset. Someone is going to be the gatekeeper, and it should be you.
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Michael Gray - Graywolf's SEO Blog |
How To Make Your Homepage More Dynamic Posted: 31 Aug 2010 07:43 AM PDT One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage. When I talk about adding dynamic content I mean in the main content section … I can think of only three or four websites I have ever worked on where the homepage wasn’t the most frequently crawled page on the entire website (the outlier cases were viral microsites, in case you were wondering). So your best strategy is to use this frequent crawling to spoon feed links to the new or updated content to the search engines. But how do you put this into practice? Here are some examples:
At a time when Google places value on page speed, having excessive calls to the database on your most visited page doesn’t make a lot of sense. What I recommend is building static include files once a day, every few days, or once a week. This gives you the flexibility you need without the unnecessary overhead. If you are looking for a way to include info from an rss feed (like a blog), here’s a nice and simple script you can use called rss lib. If you use it, be a nice guy and make a donation. Open source gpl stuff helps everyone. Lastly, when I talk about adding dynamic content I mean in the main content section not the footer. Putting dynamic content in the footer has a purpose, but it is much more effective when it’s in the main body area. This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review. Related posts:
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