vineri, 15 octombrie 2010

Daily Snapshot: I Spy

The White House Your Daily Snapshot for
Wednesday, October 15, 2010
 

West Wing Week: I Spy

West Wing Week is your guide to everything that's happening at 1600 Pennsylvania Ave. Walk step by step with the President as he comes out strong for investing in infrastructure to boost the economy and create jobs, and meets with students from all levels of education throughout the week. From elementary and middle school students from the documentary ‘Waiting for Superman,’ to high school and college students who are finalists of the NFTE National Youth Entrepreneurship Challenge, to college students who have benefited from the American Opportunity Tax Credit, it’s a reminder why investing in our kids is always worthwhile. Watch the video.

West Wing Week

Today's Schedule

All times are Eastern Daylight Time

9:30 AM: The President receives the Presidential Daily Briefing

11:30 AM: The President departs the White House en route Andrews Air Force Base

11:45 AM: The President departs Andrews Air Force Base en route Philadelphia, Pennsylvania

12:30 PM: The President arrives in Philadelphia, Pennsylvania

1:30 PM: The President and the Vice President deliver remarks at an event for Senate candidate Chris Coons and the DSCC

2:45 PM: The President departs Philadelphia, Pennsylvania en route Andrews Air Force Base

3:25 PM: The President arrives at Andrews Air Force Base

3:40 PM: The President arrives at the White House

3:45 PM: The President meets with Condoleezza Rice

5:15 PM: The Vice President attends an event for Representative Steve Kagen and Congressional candidate Julie Lassa

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog

You Asked, Chu Answered
Department of Energy Secretary Chu answers questions from the public on home energy efficiency.

A Health Care Story from Nebraska
As part of the 50 States/50 Stories project, Emily Schlicting of Omaha, Nebraska discusses how the Affordable Care Act is giving her the freedom to make decisions about her life without worrying about whether or not she’ll have health insurance.

Photostream: September in Full
The full collection of behind-the-scenes shots from September courtesy of the Photo Office.

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Top 25 Tweets & Tips from a4uexpo London 2010

Posted: 14 Oct 2010 05:34 AM PDT

Having been at a4uexpo London for the last couple of days, rather than try and read through my notes I thought I’d do a recap on the top tips during the conference. Plus it’s a great opportunity to demonstrate one of the social media tools I recommended; Blackbird Pie:

Interesting idea from @patrickaltoft - combine the sum of brand anchor based inbound links vs non branded in link profiling #a4uexpoOctober 13, 2010 3:45 pm via TweetDeck



Evil :-) ... -> RT @kevgibbo: Great tip; unsettle competitor employees by posting their CVs to job boards! #a4uexpo Neg SEOOctober 12, 2010 10:23 am via TweetDeck

Patrick Altoft: "Don't ever assume that Google will penalise big brand competitors if they pay for links - it won't." #a4uExpoOctober 13, 2010 4:10 pm via Seesmic for iPhone

Interesting point by @markofmac @ value attribution session. Allow affils to select the remuneration model they work on. Like it. #a4uexpoOctober 13, 2010 3:52 pm via Echofon

Easy ways to build Brand Authority links: Press Release, Article Syndication, Syndicateed Blog Networks, Guest Posts #a4uexpoOctober 13, 2010 3:58 pm via web

Research and Analysis Tools for link building - Yahoo Site Explorer, Opensiteexplorer.org, MajesticSEO.com, Excel, Wordle.net #a4uexpoOctober 13, 2010 3:48 pm via HTC Peep

Microformats tip: Use hCard to markup location address & hReview for ratings @RichardBaxter #a4uexpoOctober 13, 2010 8:43 am via Twitter for iPhone

Build a "brand authority" first, THEN concentrate on KW anchor text #a4uexpoOctober 13, 2010 3:57 pm via web

Reverse Engineering Trick - sign up to Adsense to see what Google thinks your site is about #a4uexpoOctober 12, 2010 3:40 pm via web

Recommended copywriter outsourcing sites: Elance & TextBroker #a4uexpoOctober 12, 2010 12:33 pm via Twitter for iPhone

Get people to "like" your web site on Facebook to increase position in Facebook search results #a4uexpoOctober 12, 2010 11:31 am via TweetDeck

Anchor text shouldnt always be exact match for targeted keywords - try breaking the keywords down and use synonyms #a4uexpoOctober 12, 2010 11:22 am via web

40% of consumers would abandon a website if it takes more than 3 seconds to load #a4uexpoOctober 12, 2010 10:08 am via Echofon

@davenaylor kicked off #a4uexpo and recommended using httpfox, showip, and searchstatus as useful firefox pluginsOctober 12, 2010 8:59 am via TweetDeck

faster speed will improve crawl rate (we've seen this in many occasions with our clients!) #a4u1416 #a4uexpoOctober 12, 2010 8:13 am via TweetDeck

Dave Naylor also recommending good META descriptions - now a ranking factor (possibly!) #a4uexpoOctober 12, 2010 8:27 am via TweetDeck

Utilise Google instant: pick a term you want to target & see what appears rank - sometimes easier and sometimes harder #a4uexpoOctober 12, 2010 11:33 am via web

Site architecture general rule; keep content no more than 3 clicks from homepage @RichardBaxter #a4uexpoOctober 12, 2010 1:36 pm via Twitter for iPhone

@davenaylor recommends majestic seo, linkresearchtools and syntryx (if you have the budget for it). #a4u1416 #a4uexpoOctober 12, 2010 8:41 am via TweetDeck

58% of lastminute.com bookings have interaction with multiple media channels #a4uexpoOctober 13, 2010 3:16 pm via Echofon

Affiliates struggle to gain natural links unless they are a brand @patrickaltoft #a4uexpoOctober 13, 2010 3:08 pm via Twitter for iPhone

Sanjit Atwal: "The average number of fans on a UK company Facebook page is currently around 3500." #a4uExpoOctober 13, 2010 2:02 pm via Seesmic for iPhone

RT @state_ofsearch: % of top 5 search affiliates who received a Google slap in the past year: 100% according to Tradedoubler #a4uexpo #a4u24October 13, 2010 1:38 pm via TweetDeck

Use Twitter competitions to promote affiliate sites & make sure you reward top customers @michelledewbs #a4uexpoOctober 13, 2010 11:21 am via Twitter for iPhone

There’s also some great takeaways from both day 1 and day 2, written by GPMD – and I’m sure they’ll be plenty more recap posts once the hangovers have cleared up! :D

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top 25 Tweets & Tips from a4uexpo London 2010

Related posts:

  1. Top 16 Tweets from #BrightonSEO
  2. 39 SMX London 2010 Recap Tweets from Day One
  3. Top 10 SES London Day One Tips from Twitter!

Seth's Blog : Heroes and mentors

[You're getting this note because you subscribed to Seth Godin's blog.]

Heroes and mentors

Mentors provide bespoke guidance. They take a personal interest in you. It's customized, rare and expensive.

Heroes live their lives in public, broadcasting their model to anyone who cares to look.

The internet has created a long tail of heroes. There are tens of thousands of musicians, artists, entrepreneurs, social leaders, politicians (okay, maybe not thousands of these), coders and colleagues to find and emulate. WWHD. What would my hero do?

I find heroes everywhere I look. I find people who speak to me over my shoulder, virtual muses, who encourage me to solve a problem or deal with a situation the way they would. This is thrilling news, because there are so many heroes, so freely available, whenever we need them.

For all the people out there using the fact that Jeff Bezos (or Jacqueline Novogratz or Husain Abdullah or Chris Anderson or Anne Jackson) won't be their mentor as an excuse for inaction, there are a dozen who realize that their example is enough.

Like a custom made suit, a mentor is a fine thing to have if you can find or afford it. But for the rest of us, heroes will have to do.

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