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What makes a celebrity special? She was just an ordinary person a month or a year ago, but now, suddenly, your heart goes flitter-flutter when you meet her, or you want an autograph.
One way to consider fame is that it increases the options for the person at the same time the number of demands go up. In other words, celebrity makes the celebrity's attention more valuable.
It's exciting to shake hands or get an autograph from a famous person, then, because the celebrity has something others want, you're getting a slice of attention from someone who has other options. But she didn't exercise those options--she chose you.
By this definition, you're famous. Compared to just a few years ago, more people know you, you have more options and your attention is far more precious than it ever was.
Not just you, of course. Your customers too. They're famous now.
Time to start treating them that way.
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Mish's Global Economic Trend Analysis |
Posted: 17 Oct 2010 10:05 PM PDT Although there is a huge debate amongst Fed members regarding US monetary policy, especially the merits of Quantitative Easing, that debate can easily be described as relatively friendly discussion. Things are quite different in the EU where there is a bitter feud between ECB president Jean-Claude Trichet and Trichet's rumored replacement, Bundesbank President Axel Weber. Trichet Chastises Weber Regarding Who is the President In a public display of animosity, Trichet has let Weber know who is in charge. Please consider ECB's Trichet Rejects Weber's Call to End Bond Purchase Program European Central Bank President Jean-Claude Trichet rejected Bundesbank President Axel Weber's call to end the bond purchase program that has provided a lifeline for European governments and banks trying to shore up their finances.Trichet a Monetarist Pussycat It is interesting to see Trichet continuing as the dove just as Bernanke is at the Fed. Trichet had an undeserved reputation as a central bank hawk. The reality is quite different as discussed earlier this year in Trichet, a Monetarist Pussycat at Heart, Throws ECB Rulebook Out the Window Currency Implications Unlike Bernanke, Trichet is due to step down October 2011. Weber had widely been viewed as the leading candidate to replace Trichet. I wonder if that is still the case after this open feud. Implications regarding the valuation of the US dollar vs. the Euro are at stake. CEBR says Bank of England Will Expand Stimulus According to the Centre for Economics and Business Research, the Bank of England will join the Fed's currency debasement strategy. Please consider BOE Will Expand Stimulus by 100 Billion Pounds, CEBR Predicts The Bank of England will expand its stimulus program by 100 billion pounds ($160 billion) to aid the economic recovery, the Centre for Economics and Business Research said.Japan's Great Deflation The New York Times reports Japan Goes From Dynamic to Disheartened. Here is a somewhat lengthy snip, but the article is a full 3 pages long. Few nations in recent history have seen such a striking reversal of economic fortune as Japan.Demographic Pendulum in Motion "We're not Japan," said Robert E. Hall, a professor of economics at Stanford. "In America, the bet is still that we will somehow find ways to get people spending and investing again." Robert Hall, like most others, does not understand the deflationary impacts of the entire gamut of changing socioeconomic trends and attitudes. After 20+ years of deflation fighting tactics, Japan has nothing to show for its deflation fighting efforts but massive public debt. To be sure, one can point out that US demographics are more favorable than Japan's. However, US consumers have a much bigger and much more deflationary pile of leveraged debt on their balance sheets than do most Japanese families. Inflation Targeting Madness Not only has Japan's two decades of failure shown the futility of fighting consumer attitudes, common sense alone would suggest that it is futile to fight changing social trends with monetary policy. Unfortunately that has not stopped the Fed with reckless proposals on top of reckless proposals. Please see Inflation Targeting Proposal an Exercise in Blazing Stupidity; Fed Fools Itself for further discussion. Will the US Follow? As I stated in June of 2008, we are now on the back side of peak consumption and Peak Credit. Regardless of what Bernanke of the Fed does, the demographic pendulum is in motion. There is no going back. Once attitudes hit extreme then reverse, there is nothing the Fed or anyone else can do about it. Thus, the question is not whether the US will follow the footsteps of Japan, the question is whether the US or Japan blows up first from misguided central banks fighting a battle that cannot be won. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Reluctant Breadwinners, Downsized Housing; Demographic Pendulum in Motion Posted: 17 Oct 2010 10:32 AM PDT Because of losses in construction and manufacturing, unemployment has taken its toll on more men than women. Please consider More Wives Head for Work Angela Patterson is working as an insurance agent in New York while her husband looks for construction jobs in North Carolina. Diana Gomez had been staying home to care for an ill daughter. When her husband lost his job, she became an administrative assistant in a dentist's office. Michelle, a social worker and mother of three young children in Baltimore, who asked that her last name not be used, switched from part-time to full-time work when her husband was laid off last year. She kept to that schedule after he found work earlier this year—at two-thirds his former salary.Daily Femme Chimes In Ashleigh, writing for The Daily Femme takes issue with the story in her commentary Are we "reluctant breadwinners"? Am I the only one who feels like this is a decidedly outdated sentiment? Sure, there are plenty of women who would prefer to stay home and care for their families, and far be it from me to judge them. But the assertion that women going back to work will create "new challenges" seems a little stale. Women have been working outside the home for some time now, and any challenge (real or imagined) that this creates is certainly not new.Changing Social Trends The Real Story While admittedly the BusinessWeek story does have that "50's feel", Ashleigh misses the point. The point is families are being disrupted by changing social trends, whether the story has a "50's feel" or not. Here are some more examples of pertinent changing social trends. Student Debt Tens of thousands of students graduate from college each year without a job, deep in debt, and many of them are doubling up households or moving back home. This disrupts family formation with impacts on housing and demand for goods and services. Boomers did not graduate from college deep in debt. Tuition was $250 a semester when I started at the University of Illinois, and about $400 a semester the final semester. Walmart Greeters Take a look at the average age and sex of the greeters at Walmart. Are those people, mostly women, in those jobs because they want to, or because they have to? Jobs are so few that grandparents compete against their kids and grandkids for those jobs! If you were an employer, who would you hire to fill those positions: someone in their 30's or 40's raising a family in need of expensive health care coverage, or someone past retirement age on Medicare? That women dominate such jobs offers one of the reasons women make less. Another reason is some women have disrupted their careers to raise families. How many women engineers are there compared to men? Geologists? Physicians? Social Workers? Construction workers? Comparing degrees is not a valid way of determining whether or not women are underpaid relative to men. Deflationary Impact of Trends As boomers head towards retirement, and students deep in debt cannot find jobs that will allow them to quickly pay down that debt, all kinds of unfavorable demographic trends are playing out. Importantly, the downsizing of boomer lifestyles will put pressure on high end housing for a long time. Trends in Housing I was in North Carolina these past two week, staying in a beach house owned by a person on my blog who posts under the name "Black Swan". Thanks Swan! Swan developed and sold many properties on Topsail Island. I met another developer on the Island, and both of them are downsizing the sizes of the units they are building and intending to build. While not "breaking news", it certainly is another piece of the puzzle. Smaller homes means less lumber, less granite, less drywall, less bathrooms, less furniture, less everything. Needs of Downsizing Boomers Aging boomers will be dependent on their children to look after them, yet the children do not really want their parents moving back in. Taking those factors into consideration, "Black Swan" has plans to put two smaller homes on one parcel, say a 1200-1500 square foot home as well as separate 500 square foot home on the same lot. Demographic Pendulum in Motion Few understand the deflationary impacts of the entire gamut of trends that is playing out, or the stress these trends place on families. It is futile to fight changing social trends, but that has not stopped the Fed with reckless proposals on top of reckless proposals. Please see Inflation Targeting Proposal an Exercise in Blazing Stupidity; Fed Fools Itself for more details. As I stated in June of 2008, we are now on the back side of peak consumption and Peak Credit. Regardless of what Bernanke of the Fed does, the demographic pendulum is in motion. There is no going back. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 16 Oct 2010 11:55 PM PDT Josh Rosner, who heads the research firm Graham Fisher, presents new proof that banks knew they were selling bad loans. The following video is as discussion between Rosner and Elliot Spitzer about the smoking gun and what to do about it. It's well worth a listen. Partial Transcript of "Inside Job" SPITZER: What I would be doing right now would be to drop a subpoena on every investment bank saying, I want to track this information, these documents came from Clayton, the due diligence firm, see where in the company they went, who saw them, who knew about them, who had a conversation about them, and what did they do? And somebody who saw these documents, and as Josh said, saw that there was 29 percent noncompliance and still pushed these mortgages into the security, boom, charge them right there -- failure to apply the rigorous standards. Charge them, recover all the money. And this time, I would hope the ax comes done, no bailout, we claim every... Dylan Ratigan Show Democratic congressman Brad Miller calls for an audit of all the loans at Fannie and Freddie to see if they were conforming to the standards necessary to get government backing. Partial Transcript MILLER: There are $trillion of mortgage backed securities out there that are very much in doubt. The pension funds have been pushing for some time now to get information about whether the securitizer, the big banks that bought the mortgages and put them in pools, and sold the mortgage backed securities, whether the securitizer should have to buy back the mortgages for not meeting the contractual requirements.Miller also said another TARP will not happen, "not in this lifetime", and if banks have to take back enough mortgages the resolution authority will have to deal with it. I would sure like to see it come to that, but it won't. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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"You teach kids how to succeed when they successfully foil the educational system."
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SERPd Review – The New Search Marketing Social News Community Posted: 15 Oct 2010 01:33 AM PDT Many of us in the SEO industry bemoaned the decision of Sphinn, the only social news community for search marketers, to remove the voting option. This way a community turned to a completely editorial site. That may be not as bad for for the Sphinn team, instead of fighting spammers and voting rings they can focus on seeking out valuable stories now. On the other hand it has been a huge blow to the
This opportunity was quickly seized by some of the most active Sphinn users and prolific social networkers. They created a new social news community for us out of scratch. It’s called SERPd and it seems to work well from the start from the user perspective.
I’ve been using SERPd for a few weeks now and I really like it. It’s not perfect but it offers plenty of useful options and features to enhance your industry news reading experience. The SERPD team still struggles with some minor design issues and bugs but overall they made many things right already. Let me review these features: Number of views SERPd displays the number of views a submission gets. This number does not equal the number of visitors or pageviews you get on your site though. It’s most probably the number of views an item gets on serpd.com itself. Despite this shortcoming this number is very helpful to determine true popularity. You can easily distinguish between artificially voted up links or those that barely made the frontpage at the last minute and the truly successful postings many people click. Facebook, Twitter and StumbleUpon integration SERPd also includes Facebook “likes”, a Twitter button (no number of retweets) and StumbleUpon views of the source page. This way the site is not an island but very much part of a larger social media ecosystem. You can spread the news on those other sites most people take part already. serpds.us UR Shortener Another welcome feature is the SERPd owned URL shortener serpd.us – clicking on the “Tweet This!” button will result in the shortening of the URL. Clicking on the short URL will lead to the submission page on SERPd. Upcoming and latest posts Right now there you can see upcoming posts (those almost popular or with most votes) and latest posts (those just submitted) in the frontpage sidebar. This is quite helpful to gain a quick overview of the news. Latest activity Almost every action gets displayed on the FP as well, be it a vote, a comment or submission, called “bookmark” here. There still seems to be some kind of confusion here between social news and social bookmarking we’re used to from Delicious. SERPd, like Digg, doesn’t make sense as a social bookmarking service. You can’t organize or search your own bookmarks using tags for instance. SERPd is clearly a niche social news site. The latest activity on the frontpage sidebar allows you to follow a short stream of what other people did on SERPd. This helps a lot as the popular items don’t change much by now. Follow and get followed You can follow people on SERPd and get followers as well. You can also see the latest activity of the people you follow and your followers too. Unlike on Facebook, Twitter or the new Digg you don’t see a stream of activity but the latest action of each user you follow (or follows you). This way you need to take a close look to see what’s new. Also the people you have followed most recently get shown o the first page then. To see your older friends you need more clicks. While following works better than on Sphinn where it didn’t make much sense at all to me at least it’s not as advanced as I’m used to these days. Hopefully SERPd will expand this concept. Frontpage and popular stories There is a great way to determine current and historically popular submissions by ”day, week, month, year, all time” using the according links on top. On the other hand the frontpage has the typical drawback of all social news sites: It’s not always the best content that gets popular but the content most people know about, approve of or understand. Categories The categories reflect a traditional spectrum of internet marketing disciplines, ranging from blogging, SEO, SEM, PPC to social media, searching and copywriting. You won’t find some of the modern disciplines like local SEO, mobile SEO, video SEO or viral marketing though. Issues The site title of SERPd says “Search Engine Marketing & SEO News”. This does not sound very inclusive. Only SEM/SEO news? What about internet marketing as a whole? Blogging and copywriting has been added later and the broader “social media” is there as well but it seems that most people who are not part of the SEO industry will not feel like taking part. Sphinn at least started with the broader scope of internet marketing as a whole and ended up quite limited to search marketing. The SEO niche might turn too small to gain enough momentum for SERPd. Will SERPd stand the test of time? Frontpage based social news sites like Digg, Mixx or Propeller all struggle while the stream based mode of social networking and non-hierarchical link sharing sites (Facebook, Twitter, Tumblr) has proven the more popular way of socializing on the Web recently. This is also one of the most important reasons why Sphinn failed. The frontpage metaphor leads per definition to abuse. You can’t abuse Twitter or Facebook as easily as there is no central hub for the popular links. So you get only popular with your friends and followers not due to a frontpage.
Said that and given the issues Sphinn had to deal with SERPd works quite well as of now. It needs more active users to stay afloat though. Right now I’m one of the most active ones just by checking it out two or three times a day. So you have the opportunity to become a valuable user people listen to without too much effort. © SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SERPd Review – The New Search Marketing Social News Community Related posts: |
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Many marketers are able to sell their wares by making us dissatisfied with what we already have.
It's not that far from, "This will make you happy!" to "You're unhappy/ugly/lonely/using obsolete technology, better buy this which will help fix the problem."
In fact, if you chart consumer happiness against advertising spend, I bet you'd find a juicy relationship. If the ads exist to make us unhappy (unless we buy the product, of course), then why is it surprising that we're less happy after we encounter enough ads? Just as the goal of cable news is to make us nervous so we'll tune in for more.
Why we stand for this is a mystery to me. Photo ht.
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