joi, 30 decembrie 2010

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


Top 10 Web Apps We Love

Posted: 29 Dec 2010 03:12 PM PST

Posted by Jamie

We often get asked, "What apps do the SEOmoz team use?"  To answer this question, we decided to put together a blog post with the Top 10 Web Apps We Love here at SEOmoz.

The SEOmoz team decided on the Top 10 apps below (in no particular order).  However, we found we liked so many apps that we decided to include another 15 that are definitely worth mentioning.  Take a look at our list and let us know your own favorite apps in the comments.

Embed video
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The Top Ten List  (in no particular order)


Web Analytics

Google Analytics is an excellent free web analytics tool. Even if you have another analytics application, we think it's worthwhile to add Google Analytics to your site-- it's that good. We use Google Analytics to report on the performance of the SEOmoz website and our online marketing campaigns. Our only requests? Real-time reporting, a referral report with complete URLs and the option to pay for a service level agreement. 

Also Recommended: Yahoo! Web Analytics, Adobe SiteCatalyst, WebTrends


#2 KISSmetrics

Funnel Reporting

Does your website require users to go through multiple steps? If so, you need good funnel reporting; we like KISSmetrics. Simple to setup and configure, but with plenty of options for segmentation and customization, we use KISSmetrics to monitor and report on the key user experiences of our site. It even provides details on the conversion funnel performance of each of our organic keywords-- a big plus for SEOs.

Also Recommended: Adobe DiscoverGoogle Analytics (limited funnel capability)


Conversion Rate Optimization

These days, Conversion Rate Optimization seems to be more popular than Harry Potter. Google Website Optimizer is a free way to do simple conversion rate optimization testing on your website.  You can test varied landing pages using an A/B test or determine the ideal combination of elements using a multivariate test. Google's tool is free, and capable enough to get you well on your way with CRO.

Also Recommended: Unbounce, Visual Website Optimizer, Adobe Test&Target


#4 MailChimp

Email Campaign Manager

MailChimp, oh how we love thee. MailChimp is one of the most intuitive and simple email marketing packages around. And yet, it remains incredibly powerful with detailed analytics, great social media integration and an adorable chimp, Freddie. MailChimp offers both free and affordable plans that work well for low-volume and high-volume email campaigns. Stay awesome, MailChimp.

Also Recommended: ExactTarget


Affiliate Program Management

SEOmoz re-launched our affiliate program this fall and we chose HasOffers as our new platform.  Our marketing team has collectively used several other platforms in the past and none are as capable and intuitive as HasOffers. Based in the cloud, HasOffers has plenty of capabilities and is designed to enable you to self-manage your own affiliate program (or even your own affiliate network).

 


#6 Wistia

Video Hosting

Wistia is video hosting on steroids. Not only does this video hosting platform support HTML5, which makes your videos viewable on a slew of non-Flash enabled devices, but the platform is inherently designed for SEO.  Try searching Google for "Top 10 Web Apps We Love" and you'll likely see the above Wistia-hosted video that's included with this blog post. Their tracking and analytics are also the best we've seen in video hosting.  See a sample report here.

Also Recommended: Delve Networks, Vimeo (not recommended for commercial videos)


SEO Insight from Google

Google Webmaster Tools is SEO insight straight from the horse's mouth, and a must-have for any website. Get information on how Googlebot sees your site, view (some) links to your site and edit preferences for how your listing appears in the Google search results. While not as comprehensive as we'd like, it's still a welcome set of capabilities.

Also Recommended: Yahoo Site Explorer, Bing Webmaster Tools


#8 SEOmoz PRO

SEO Campaign Management

We may well deserve criticism for adding our own app to this list, but we really are proud parents. The SEOmoz website is large enough that the crawl diagnostics help us find issues we haven't fixed, the rankings report manages our large list of keywords, and Open Site Explorer provides invaluable data on backlinks. These features just scratch the surface of what you get with SEOmoz PRO.  It's a toolset our marketing team uses everyday.

Take a 30-day free trial of SEOmoz PRO.


Twitter Account Management

CoTweet provides an excellent interface for managing your Twitter account, especially if you need multiple people to manage it.  Jen, who manages our community, approves of CoTweet-- and that means a lot!  CoTweet makes it easy to access multiple Twitter accounts and keep an eye on your mentions. Even better, CoTweet integrates with our #10 App, Bit.ly Pro.

Also Recommended: HootSuite


#10 Bit.ly Pro

URL Sharing and Analytics

While most people only use a URL-shortening service for tweets, we like to use Bit.ly URLs wherever possible. Bit.ly Pro permits you to use a custom domain (we use seomz.me) and provides useful analytics for each URL you create. SEOmoz uses the data from Bit.ly Pro to determine which tweets generate the most clicks.  Pro Tip: add a + to the end of any Bit.ly URL to see a detailed report, like so: http://seomz.me/hXrmAU+.
 


Other Apps We Love

Below are more of the apps we use and love.  While they all can't be in our Top 10, they're definitely worth mentioning:

What are your favorite apps?

Are we missing a must-have app for your website?  Please let us know in the comments!  We'd love to know what you're using to make your work easier, more productive and fun.

Update: Reader and PRO member shanedj created a Google form to collect your favorite web apps.  He plans to write a YOUmoz post once he's got enough votes.  Vote for your favorite apps here.

Happy New Year!

We're taking a few days off to celebrate the New Year, so things might be a little quieter around here than usual.  We'll be back first thing next week to begin our most exciting year yet!  From all of us at SEOmoz we hope you have a very Happy New Year!


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Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


Increase Your Adsense Earnings With Different Sizes and Placement

Posted: 30 Dec 2010 07:33 AM PST

Post image for Increase Your Adsense Earnings With Different Sizes and Placement

When you are an Adsense publisher, or even if you are just looking to make more money from your hobby website, one of the most important things you can do is experiment with sizes and placement.

Most of the time, publishers use a single template for all of their page/posts; however, this doesn’t always give the highest payouts. If you are using a CMS, that allows you to have different templates that will often allow you to experiment. If you are using WordPress, this feature was recently added. If you haven’t done any Adsense optimization recently, I’d suggest reading the Adsense Optimization Techniques post from the Adsense Blog. Using the techniques there, you can make changes that will quite often have a dramatic impact on your earnings. How dramatic? I’ll show you …

Adsense Earnings

You can see that the earnings for any single page on one my websites is fairly consistent for most of the year. However, right after reading and implementing the changes from that Adsense post mentioned above, I changed the placement and size. You can see earnings showed a nice increase. More importantly, the earnings have remained at a higher level. Let me put it to you another way: for less than 15 minutes worth of work, I was able to nearly quadruple the amount of money that page generated in a month. So it might be something you want to try. Here’s my advice:

  • Look for pages with good or better traffic that aren’t generating much revenue
  • Put those pages into custom templates
  • Experiment with different ad placements, colors, and sizes
  • Try to let each experiment run for at least a week
  • Look at Adsense revenue–don’t be lured off track by high CTR or high eCPM
  • Once you have found the optimal format, try it on other pages and see if revenue increases
  • Lather, rinse, repeat

Creative Commons License photo credit: hellochris

tla starter kit

Related posts:

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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

Increase Your Adsense Earnings With Different Sizes and Placement

Behind-the-Scenes: Signing the Repeal of "Don't Ask Don't Tell"

The White House Your Daily Snapshot for
Thursday, Dec. 30,  2010
 

Behind-the-Scenes: Signing the Repeal of "Don't Ask Don't Tell"

At the signing of the bill to repeal of "Don't Ask Don't Tell" last week, the sense of history and enthusiasm was palpable throughout the audience. While we were there we had a chance to talk to Captain Jonathan Hopkins, who was discharged under the policy, as well as Rep. Patrick Murphy who led the charge in the House of Representatives, and Melody Barnes who played an integral role here at the White House. The video gives a glimpse of what it was like there.

Watch the video.

President Obama signs a bill repealing the Don't Ask, Don't Tell policy

In Case You Missed It

Behind the Scenes with the Kennedy Center Honorees: Paul McCartney, Oprah Winfrey and More
Get a behind-the-scenes look at the Kennedy Center Honorees at the White House reception.

5 Post-Election Achievements You Should Know About
It’s been the most productive post-election period we’ve seen in decades, capping off two of the most productive years in the history of Congress. Here are five post-election achievements that you need to know about.

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Seth's Blog : #YearInReview What did you ship in 2010?

[You're getting this note because you subscribed to Seth Godin's blog.]

#YearInReview What did you ship in 2010?

This might be a useful exercise. Doesn't matter whether it was a hit or not, it just matters that you shipped it. Shipping something that scares you (and a lot of what follows did) is the entire point.

[Funny, it's actually difficult to publish a list like this... maybe that's another reason we hesitate to ship, because we don't want to tout too much].

Here's a baker's dozen from the year I'm wrapping up... this obsession with shipping can really make things happen:

  • Launch Linchpin
  • Book launch in New York, including triiibes dinner
  • Worldwide blog tour, including book signing with Steven Pressfield
  • Launch and run the Nano MBA program
  • Launch Roadtrip—Boston, DC, Chicago, Atlanta, Los Angeles
  • Two worldwide Linchpin meetups--more than 1500 meetups held
  • Squidoo launches social gaming system and hits the top 90 on Quantcast
  • Speech at the ISB in Hyderabad
  • $40,000 for Charity:Water in July
  • $275,000 for charity from Squidoo to celebrate 5 years
  • 13,000 people at Catalyst in October, including Graceful booklet
  • Launch and run the FeMBA program
  • Announce the Domino Project with Amazon and hire accomplices to help launch it

I didn't do all this myself... far from it. Thanks to Ishita and the thousands of readers and volunteers and colleagues, including the Squids, that pitched in and made these projects happen. There's also another ten or fifteen projects that I started but couldn't find the guts to finish or ship. If it doesn't ship, it doesn't count.

Your turn to post a list somewhere... You'll probably be surprised at how much you accomplished last year. Go ahead and share with your friends, colleagues or the web... don't be shy.

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miercuri, 29 decembrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


China Slashes Rare Earth Export Quotas, Cracks Down On Illegal Mining

Posted: 29 Dec 2010 09:18 PM PST

Rare earth elements are used in iPhones, iPads, hybrid-electric cars, wind turbines, flat-panel monitors, tiny magnets in the fins of bombs, missiles, laser-guided smart bombs, and a myriad of other industrial applications.

China cut exports last summer, then totally blocked exports to Japan last September in a border dispute with Japan and now has reduced export quotas again by 35 percent.

There is growing concern about this problem at the Pentagon and by manufacturers for obvious reasons. Please consider China's rare earths export cut spurs trade concerns
China's move to slash export quotas on rare earth minerals -- vital in a slew of high-tech products -- has raised fresh international trade concerns, and Japan's Sony Corp vowed on Wednesday to reduce its reliance on the minerals.

China, which produces about 97 percent of the global supply of rare earth minerals, cut its export quotas by 35 percent for the first half of 2011 versus a year ago, saying it wanted to preserve ample reserves. It also cautioned that it has not decided on the quotas for the second half of the year.

The little-known class of 17 related elements is used in numerous electronic devices and clean energy technology.

Sony, maker of Bravia brand flat TVs, Vaio PCs and the PlayStation 3 videogame console, will look for ways to cut its use of rare earth elements, including developing alternative materials, Iguchi said.

Prices have surged for these minerals since authorities in Beijing slashed their rare earth exports by 40 percent this summer, saying China needed them for its economic development.
Crackdown on Illegal Mines

It's not that rare earth elements are that rare, but supply of the metals is limited because of production concerns, especially pollution. Unauthorized mining operations account for as much as 50% of China's rare earth exports, leaving sulfuric-acid poisoned streams and land in the wake. Over such concerns Illegal Rare Earth Mines Face Crackdown
China's national and provincial governments [have started] to crack down on the illegal mines, to which local authorities have long turned a blind eye. The efforts coincide with a decision by Beijing to reduce legal exports as well, including an announcement by China's commerce ministry on Tuesday that export quotas for all rare earth metals will be 35 percent lower in the early months of next year than in the first half of this year.

Rogue operations in southern China produce an estimated half of the world's supply of heavy rare earths, which are the most valuable kinds of rare earth metals. Heavy rare earths are increasingly vital to the global manufacture of a range of high-technology products — including iPhones, BlackBerrys, flat-panel televisions, lasers, hybrid cars and wind-power turbines, as well as a lot of military hardware.

China mines 99 percent of the global supply of heavy rare earths, with legal, state-owned mines mainly accounting for the rest of China's output. That means the Chinese government's only effective competitors in producing these valuable commodities are the crime rings within the country's borders.

Prices have soared for rare earth elements mined almost exclusively here in the red clay hills of southern China: dysprosium, terbium and europium. According to a new United States Energy Department report, the most important of these for clean energy is dysprosium. Its price is now $132 a pound, compared with $6.50 a pound in 2003.

In the last few months, the government has deployed helicopter patrols to spot illegal mines. Teams of dozens of police officers have conducted raids into the hills of northern Guangdong and arrested at least 100 owners and managers of rare earth mines and refineries, said a Chinese mining expert who insisted on anonymity because of the issue's political risks. Government workers equipped with blowtorches have accompanied the police to cut apart illegal mining equipment and either seize it or distribute it to peasants for sale as scrap.

The gangs have terrorized villagers who dare to complain about the many tons of sulfuric acid and other chemicals being dumped into streambeds during the processing of ore. Illegal rare earth mining and chemical runoff have poisoned thousands of acres of prime farmland, according to the government of Guangdong Province, and have been blamed for many illnesses.
It's nice to see this concern over pollution, but cynically, I cannot help wondering if the real goal of this crackdown is to raise prices or secure favorable trade agreements.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Stoneleigh and Max Keiser on Canadian Housing Bubble: "Expect Enormous Comeuppance, Tremendous Sense of Denial, Ireland-Like Dynamics, 90% Price Drops

Posted: 29 Dec 2010 01:06 PM PST

Inquiring minds are watching a superb interview with Max Keiser and Nicole "Stoneleigh" Foss regarding the Canadian Housing Bubble. The interview starts at 13:42.



Interview Snips

  • Canadian banks are not as "bulletproof" as everyone thinks.
  • When the housing bubble bursts there will be tremendous consequences to Canadian banking system.
  • We are in a massive bubble and there will be an enormous comeuppance.
  • Canada housing bubble currently peaking.
  • When you are in a bubble, the psychology is such that you cannot see it for what it is. Talking to Canadians about the housing bubble is like talking to Americans in 2006. There is a tremendous sense of denial.
  • People pay 50-70% of their income for mortgage costs in places like Vancouver, but it's not just Vancouver. Such things are absolutely characteristic of a bubble.
  • Canada will play catch-up to the downside in the fairly near future.
  • Ireland-like dynamics absolutely coming to Canada.
  • There is also a tremendous commercial real estate problem that will affect Canadian banks.
  • Canadian banks have also acted as reinsurers in the derivatives market for a number of extremely risky things. So in a number of cases "the bucks stops with the Canadian banks".
  • Real estate prices will fall about 90% on average. Deflationary credit collapse coming.

"Stoneleigh" lives in Canada and is author of the popular Automatic Earth Blog. Also see Stoneleigh and Max Keiser Flatten the Canadian Economy

I agree with everything "Stoneleigh" said in the above bullet point list except I do not see a price collapse of 90% on average. I think 50-60% in some areas is more like it. Even 40% would be devastating and that would be my best case scenario.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Pension "Armageddon" in Pittsburgh; State Threatens Takeover of City Pension Plan

Posted: 29 Dec 2010 10:30 AM PST

Pension stories seem to be going viral lately, not any story in particular, just the sheer number of them. Please consider Pittsburgh City Council, Mayor Clash on Pension 'Armageddon'
Pittsburgh's City Council ordered Mayor Luke Ravenstahl to attend a meeting today to hash out a plan to avoid a state takeover of the underfunded municipal pension, which may more than double its cost to taxpayers.

A vote to compel Ravenstahl to come before the council's finance committee followed about six hours of debate on shoring up the pension system using parking fees. The retirement plan has about $325 million in assets to cover $1 billion in promised benefits, according to a consultant's report. The city has until Dec. 31 to show the state how it will bolster the plan.

"It's merely an accounting gimmick to get past Dec. 31," said Scott Kunka, Ravenstahl's finance director, on the proposal to use parking fees over the next 30 years to support the pension system. "It's just a bad concept," he said.

Pittsburgh, whose pension problem was called a "financial Armageddon" by two city councilors yesterday, joins cities such as San Diego and states such as Illinois and New Jersey that may cut services or raise taxes to meet ballooning retirement costs. Those states and 18 others skipped payments or underfunded their retirement systems from 2007 to 2009, according to an October report from Loop Capital Markets in Chicago.

Pittsburgh's pension system includes three retirement plans for about 7,000 active and retired firefighters and government workers. Under Pennsylvania law, the state must begin taking control if the city's obligations are less than 50 percent funded as of Dec. 31.
Raising taxes is not the answer. It would encourage both white flight and business flight. Higher property taxes would cause more bankruptcies from people already on the edge, barely able to get by right now. Higher taxes certainly would do nothing to attract business.

Gary, Indiana twice received special permission from the state to raise taxes to meet funding requirement. The result is taxes are higher and Gary is still broke. Instead, Indiana, one of 26 states that do not allow municipal bankruptcies, is about to. For details please see Indiana Bill Would Allow Cities to Declare Bankruptcy; Gary, Lake Station, Georgetown Likely Candidates; Hands Tied in Rhode Island

Interestingly, Pennsylvania is one of the states that do allow bankruptcy. I urge the Pittsburgh city council to take just that option.

Five Step Plan For Pittsburgh

  • File Bankruptcy
  • Outsource its entire police department to the local sheriff's association
  • Outsource it fire department to the lowest qualified bidder
  • Outsource garbage collection and any other services to the lowest qualified bidder
  • Seek to reduce pension obligations in bankruptcy court


Pennsylvania Governor-elect Tom Corbett is a Republican. He takes office on January 18, 2011. Please consider Pennsylvania Gov.-elect Tom Corbett says transition team provides 'fresh set of eyes' on state government
Gov.-elect Tom Corbett met today for the first time with the small army of volunteer advisers who form his extended transition team, but he remained tight-lipped about prospective Cabinet appointments or his promised government belt-tightening.

Corbett characterized the collection of more than 400 business leaders, veterans of past Republican administrations, conservative activists, legislators and even a few Democrats as "a fresh set of eyes" with which the architects of his administration can size up state government and recommend new ways of doing things.

He is scheduled to be sworn in Jan. 18 as the successor to Democratic Gov. Ed Rendell, who is stepping down after serving the maximum two consecutive terms.

The transition team is divided by subject into 17 committees. One panel is assigned to the budget, pensions and revenue, for example, while others focus on topics that include health and aging, education, criminal justice and economic development. The committees will scrutinize 25 state departments and agencies, transition officials said.

The committees' final reports are due by the second week of January, Corbett said.

One Democratic transition team member at Tuesday's meeting was state Sen. Anthony Hardy Williams of Philadelphia, who finished third in a four-way Democratic gubernatorial primary in May. Corbett has praised Williams' advocacy of expanding "school choice" — an umbrella term for vouchers, charter schools and other taxpayer-financed alternatives to public schools.
The city should be talking with Tom Corbett's transition team regarding bankruptcy right now. I bet the governor would consider it. Bankruptcy and killing untenable public union contracts, not higher taxes is all that can save Pittsburgh.

The mayor and the city council should have one master, the people of Pittsburgh, not the police and fire unions.

Pittsburgh's city council's obligations to the city are to produce the most services for city residents at the least cost. Public unions provide the fewest services at the most cost. It is time to put an end to this widespread practice that threatens to bankrupt numerous cities in the country this year.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Technology Transfer from GE to China will Directly Compete Against the Boeing/Airbus Duopoly

Posted: 29 Dec 2010 02:25 AM PST

A joint venture deal between GE and a Chinese military-jet maker will strike at the very heart of the existing Boeing/Airbus duopoly in control of most of the world's large commercial jet market.

The Wall Street Journal reports China Squeezes Foreigners for Share of Global Riches
Foreign companies have been teaming up with Chinese ones for years to gain access to the giant Chinese market. Now some of the world's biggest companies are taking a risky but potentially rewarding second step—folding pieces of their world-wide operations into partnerships with Chinese companies to do business around the globe.

General Electric Co. is finalizing plans for a 50-50 joint venture with a Chinese military-jet maker to produce avionics, the electronic brains of aircraft. The deal with Aviation Industry Corp. of China would give GE access to a Chinese government project aimed at challenging Boeing Co. and Airbus in the civilian-aircraft market.

General Motors Co. established a joint venture this year with SAIC Motor Corp., its longtime partner in China, to produce and sell their no-frills Wuling-brand microvans in India, and eventually in Southeast Asia and other emerging markets as well.

The two deals show China Inc.'s growing international ambitions, as well as its increasing leverage over foreign partners. To make the GE deal happen, GE Chief Executive Jeffrey Immelt made an extraordinary concession, agreeing to fold into the venture all of GE's existing world-wide business in nonmilitary avionics. GM, in its deal, contributed technology, its manufacturing facilities in India and use of its Chevrolet brand name in that market.
End of the Duopoly

Please consider Competition between Airbus and Boeing
Competition between Airbus and Boeing (sometimes referred to as the "Airliner Wars") is a result of the two companies' domination of the large jet airliner market since the 1990s, which is itself a consequence of numerous corporate failures and mergers within the global aerospace industry over the years. Airbus began its life as a consortium, whereas Boeing took over its former arch-rival, McDonnell Douglas, in 1997. Other manufacturers, such as Lockheed and Convair in the USA and Dornier and Fokker in Europe, have pulled out of the civil aviation market after disappointing sales figures and economic problems. The collapse of the Eastern Bloc and its trade organisation Comecon around 1990 has put the former Soviet aircraft industry in a disadvantaged position, although Antonov, Ilyushin, Sukhoi, Tupolev and Yakovlev develop new aircraft and gain a small market share. All this has left Boeing and Airbus in a near-duopoly in the global market for large commercial jets comprising narrow-body aircraft, wide-body aircraft and jumbo jets. However, Embraer has gained market share with their narrow-body aircraft in the Embraer E-jets series. There is also a similar competition in regional jet manufacturing between Bombardier Aerospace and Embraer.

In the decade between 2000 and 2009 Airbus received 6,452 orders, while Boeing received 5,927. Airbus had higher deliveries between 2003 and 2009, but fell slightly short of Boeing's deliveries, delivering 3,810 aircraft compared to Boeing's 3,950. The competition is intense, and each company regularly accuses the other of receiving unfair state aid from their respective governments.
There is a lot more information in the above link. Inquiring minds will give it a closer look.

Short and Long-Term Risks

The obvious long-term risk is China ends up with GE's technology then later dumps GE as a partner. Short-term, this deal will cost Boeing and Airbus jobs in the US and Europe respectively, starting as soon as production begins.

Moreover, this will put huge wages pressures on Boeing and Airbus. Think Aviation Industry Corp. of China is going to pay US union wages and benefits to its workers? The hollowing out of US manufacturing marches on.

Already Boeing and Airbus are continually griping about who is getting more government subsidies. Expect both companies to quickly start bitching about Chinese government subsidies.

Finally, look for large commercial jet prices to drop. That's what competition does, and that's the good side of this deal. Regardless of how you see it, we can safely add this news item to the list of deflationary pressures.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List