sâmbătă, 16 iulie 2011

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


The Best Kept Secret in the SEOmoz Toolset

Posted: 16 Jul 2011 03:41 AM PDT

Posted by randfish

I'm embarrassed to say that sometimes, I really don't do a good job of putting SEOmoz's best foot forward. Case-in-point: this past week, our SERPs Analysis Tool, one of the most requested, most exciting and most useful projects we've ever crafted had a new release that now includes social data in the report. Thomas and Evan, two remarkable engineers at Moz, have done some kickass work to make sure this product can scale, handle high load requests and (usually) returns with a full report in under 24 hours (it's been returning in less than 30 minutes for me!).

At the fundamental level, every SEO has been in this situation:

Why Do These Sites Rank Here?

In trying to understand Google's ranking algorithm for a specific query, we often create hacked-together Excel spreadsheets of data from numerous sources in an attempt to identify a pattern, and hopefully, find the answer to the next question - "How Can I Get My Site Ranking Here?"

The SERPs Analysis Tool saves hours of time, and pulls metrics that would be incredibly hard to collect in one place. It makes a nice, pretty, interactive interface and it's already part of PRO. But... We've done a horrible thing and buried it in an extremely hard-to-find place. Sorry about that - totally my bad.

In the future, we'll get it fixed so that you can run this from right inside your PRO web app (which, let's face it, is where/when most of us actually need it). In the meantime, here's how to access it:

Step 1: Run a Keyword Difficulty Report

Step 1

_

Step 2: Use the "Run Full Report" Button

Step 2

_

Step 3: Go to the "Recent Reports" List

Step 3

 

Step 4: Look for the "in progress" Message to Change to a Link

Step 4

_

Step 5: Get Ready for Awesome

Step 5

_

The individual tabs at the top will scroll you horizontally through the report, and you can export to Excel to do even more crazy cool custom stuff with the data.


I hope that, like me, you can save yourself endless hours of metrics collection for individual SERPs using this tool. For a deep dive on an individual set of results, it's the best thing I've found. And, if you have suggestions, let us know!

p.s. One thing we're already planning is to switch out Google Buzz Shares for Google +1 count :-)


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The White House, Washington


Good morning,

Back in March, I was in the room as President Obama spoke to a group of young Americans of different political persuasions in Massachusetts. He spoke candidly and openly about the importance of compromise in our democracy — even from people who care passionately about their position.

Take a look:

President Obama speaks with young Americans. Watch the video

One quote stuck with me: “the nature of our democracy and the nature of our politics is to marry principle to a political process that means you don't get 100% of what you want.”

This is a President who believes searching for common ground is the right way to approach solving our problems. And in fact, in the divided government our country has chosen, it’s the only way we can.

Unfortunately, that view isn’t shared by everyone in Washington, DC. And you can see that right now as the President is trying to bring people together to tackle our debt and get our fiscal house in order.

This is a difficult process, and it means Republicans and Democrats need to step outside their political comfort zone and find some common ground. The President is willing to make tough cuts with real impacts, not easy decisions.

But most Congressional Republicans have dug in and demanded that the sacrifice fall only on the middle class, seniors and struggling Americans.

The President tried to make it easy for them by suggesting closing some of the most egregious loopholes for the very wealthiest Americans and special interests — so that hedge fund managers don’t pay lower taxes than firefighters and teachers, corporate jet owners don’t pay lower taxes than commercial airlines, and oil companies don’t get tax cuts at a time they are making record profits.

Congressional Republicans have not yet given an inch even though the American people, regardless of which political party they belong to, overwhelmingly approve of this common sense, balanced approach.

Our nation is climbing out of the worst recession since the Great Depression, and one of the most important things we can do to help the economy is to get our fiscal house in order and reduce our Nation’s deficit. We can’t let this moment pass us by.

Compromise isn’t a dirty word — in fact, it’s the only way our democracy can get big things done.

Sincerely,

David Plouffe
Senior Advisor to the President

P.S. In his Weekly Address, the President calls on both parties to work together to find a balanced approach to solving our nation’s deficit problem. Watch the video.  




 
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Weekly Address: Securing Our Fiscal Future

The White House Your Daily Snapshot for
Saturday, July 16, 2011
 

Weekly Address: Securing Our Fiscal Future

President Obama emphasizes the importance of compromise and shared sacrifice so that we can overcome our fiscal challenges and get our economy on a stronger footing going forward.

Watch the video

 

Weekly Wrap Up

A quick look at what happened this week on WhiteHouse.gov:

Compromise isn’t a dirty word: To a group of young Americans of different political persuasions, President Obama spoke candidly the importance of compromise in our democracy.

President Obama on deficit negotiations: On Monday and Friday, President Obama held news conferences on the status of efforts to find a balanced approach to deficit reduction.

Medal of Honor: Sergeant First Class Leroy Petry was only the second living person to receive the highest military decoration awarded by the United States Government, watch the ceremony.

At One Year: An update on the first comprehensive National HIV/AIDS Strategy.

West Wing Week: Check out behind-the-scenes footage from the Medal of Honor ceremony in "Our Heroes Are All Around Us".

Open for Questions: This week, the White House hosted two live chats: one on efforts to improve federal websites, and the other on disability policy.

SAVE Award: The 3rd annual SAVE Award launched on Thursday -- a contest for federal employees to submit ideas on how to cut waste, save tax payer dollars, and make government more effective and efficient.

Sparking Growth: The Housing and Urban Development Agency (HUD) launched a pilot program partnering federal staffers partner with local decision makers in six cities.

Remembering Betty Ford: First Lady Michelle Obama celebrated the life of former First Lady Betty Ford at an historic gathering at St. Margaret’s Episcopal Church in Palm Desert, California.

Get Updates 

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Seth's Blog : A definition of a leader...

A definition of a leader...

Leaders lead.

Is that too simple?

Writers write. If you want to be a writer, write. And be sure to have people read what you write.

And leaders? Leaders lead.

If you want to be a leader, go lead.

 

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vineri, 15 iulie 2011

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Americans Prefer Spending Cuts Over Tax Hikes; Obama Throws Fat Pitch, Republicans Will Not Even Step Up to the Plate

Posted: 15 Jul 2011 06:09 PM PDT

A Gallup poll shows On Deficit, Americans Prefer Spending Cuts; Open to Tax Hikes
Americans' preferences for deficit reduction clearly favor spending cuts to tax increases, but most Americans favor a mix of the two approaches. Twenty percent favor an approach that relies only on spending cuts and 4% favor an approach that uses tax increases alone.

Overall Results - Any Political Affiliation



Both Republicans and Democrats appear willing to raise the debt limit, provided the government outlines plans to significantly reduce federal deficits in the future. The parties generally agree on making deep spending cuts, but do not agree on whether tax increases should be included to help reach their target goals for deficit reduction. Many Republicans in Congress oppose any such tax increases; thus, the legislation may not pass if tax hikes are included.

Americans do not necessarily share this view, with 20% saying deficit reduction should come only through spending cuts. That percentage is a little higher, 26%, among those who identify as Republicans. Republicans do, however, tilt heavily in favor of reducing the deficit primarily if not exclusively with spending cuts (67%) as opposed to tax increases (3%). Fifty-one percent of independents share that preference. Democrats are most inclined to want equal amounts of spending cuts and tax increases (42%), though more favor a tilt toward spending cuts (33%) than tax increases (20%).

Results by Political Party



The question does not make clear what types of tax increases Americans might be willing to accept, or whether those saying deficit reduction should come "mostly" from spending cuts would prefer that the proportion of spending cuts be closer to 51% or 99%. The public has been willing to endorse higher taxes on wealthy Americans in recent months, in terms of allowing Bush-era income tax cuts to expire and as a means of keeping Social Security solvent.
Republican Voters Open to Compromise

There are other questions in the survey including questions on "why" people are concerned about the debt limit. Inquiring minds may wish to give the link a closer look.

The interesting factor to me is that only 26% of Republicans say the budget should be balanced only with spending cuts. Among the Democrats, only 8% say it should be done only with tax hikes.

The key take-away is Americans from both parties are willing to accept a budget balancing process that is weighted towards spending cuts as long as there are some tax hikes.

Congress is not open to the same viewpoint.

As I said, I am open to compromise as long as the cuts are genuine, the cuts are not back loaded, and as long as some other key items are tossed in the mix, such as scrapping Davis-Bacon and ending collective bargaining of public unions.

The US would benefit greatly from such an approach. Unfortunately, Republicans are willing to piss away a golden opportunity to present such a plan in favor of plans that will likely not reduce the deficit at all.

Obama Throws Incredibly Fat Pitch

Obama says he is ready to make hard choices. I suggest Republicans should put him to the test.

Obama offered up a fat pitch that Republicans can hit out of the park. All Republicans have to do is insist on ending collective bargaining rights of public unions and scrapping Davis-Bacon in return for very modest tax hikes. Such a deal would be well worth it. Republicans would even win if Obama rejected it. Sadly, Republicans will not play ball at all.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


More BullSweet Stress-Free Tests of European Banks

Posted: 15 Jul 2011 10:23 AM PDT

Ho Hum. EU officials have announced the results of more Stress-Free bank tests in Europe. 20 banks were expected to fail, only 8 did.

Please consider 8 Banks Fail EU 'Stress Tests'
Eight banks flunked the European Union's "stress tests," with a combined shortfall of €2.5 billion ($3.54 billion) in capital under a simulated worst-case economic scenario, the European Banking Authority said.

The EU regulator said Friday that another 16 banks narrowly passed the tests, which examined the abilities of 90 top lenders across Europe to endure a deteriorating economy and strained financial system.

By awarding a relatively clean bill of health to the vast majority of Europe's banking industry, the tests are likely to be greeted with skepticism. Analysts and investors were bracing for as many as 20 banks to fail and to need to raise tens of billions of euros of new capital.

Last year's tests, widely discredited for being overly lax and inconsistently enforced, saw seven lenders fail, with a combined capital deficit of €3.5 billion.

Spain, whose economy and banking system are reeling from a collapsed real-estate market, is home to the largest number of failures, with five banks dipping beneath the 5% threshold, the EBA said. Another seven Spanish lenders barely passed, with capital ratios between 5% and 6%.

Two Greek banks and one Austrian bank also failed the tests, the EBA said. In addition to Spain, the countries with banks that nearly failed are Cyprus (one bank), Germany (two), Greece (two), Italy (one), Portugal (two) and Slovenia (one).

In Ireland, which had to accept an international rescue last fall after its banking system imploded, all three of the tested banks easily passed the tests.

"The European bank stress tests this year have done a poor job of building confidence," said Heinrich Haasis, president of the German Savings Banks Association, in a statement Friday. "The task now is to ensure that no additional uncertainty affects the markets."
Did the stress tests include a Greek default? What about Irish, Portuguese, or Spanish defaults. What exactly was stressed?

The answer to those questions is no.

Here is the Executive Stress Test Summary
The stress test exercise. The 2011 EBA's EU wide stress test had the objective of assessing the resilience of a large sample of banks in the EU1 against an adverse but plausible scenario. The scenario assesses banks against a deterioration from the baseline forecast in the main macroeconomic variables such as GDP, unemployment and house prices – for instance, GDP would fall 4 percentage points from the baseline. The scenario includes a sovereign stress, with haircuts applied to sovereign and bank exposures in the trading book and increased provisions for these exposures in the banking book. Changes in interest rates and sovereign spreads also affect the cost of funding for banks in the stress. The stress testing methodology, which was published by the EBA on March 18th, 20112, entails a static balance-sheet assumption, and also does not allow the banks to take actions to react to shock. The resilience of the banks is assessed against a benchmark defined with reference to capital of the highest quality -- Core Tier 1 (CT1) -- set at 5% of risk weighted assets (RWA).
It is interesting to see "Stress Tests" in quotes. It appears the article does not believe there was much stress to the tests and I don't either.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Zepol: U.S. Imports Down 7.4% in June, Big 3 Postpone New Transpacific Service; Soft Patch or Prolonged Global Slowdown?

Posted: 15 Jul 2011 09:19 AM PDT

I received some interesting shipping data points from a friend in the shipping industry. Data points are from reportedly from American Shipper and Zepol.

US Imports Fell 7.4% Year-Over-Year

  • U.S. import shipment volume for June 2011 dropped 7.4% from June 2010
  • TEUs, decreased 4.6% from the previous month
  • Total number of U.S. bound shipments fell over 6% from June 2010.
  • Year to date, U.S. import volume is up 4.8 percent.
  • June decrease largely due to a nearly 6% decrease in shipments from Asia
  • China shipments fell 5.8%
  • Japan shipments increased 2.5%
  • Shipments from Central America fell 4.9%
  • Shipments from South America fell 7.6%

TEU stands for "Twenty-foot equivalent unit", a measure used for capacity in container transportation.

Big 3 Container Lines Postpone New Transpacific Service

The world's three biggest container lines have postponed plans to introduce a transpacific shuttle service this year until the second quarter of 2012, one of the lines said Wednesday.

Maersk Line, Mediterranean Shipping Co. and CMA CGM had planned to start in May a new transpacific loop but adverse demand conditions forced the lines to postpone the start of the service three times. Service has been pushed back until 2012.

Soft Patch or Prolonged Global Slowdown?

The soft patch theory is slowly dying on the vine, if not completely dead.

Numerous supporting data points in manufacturing, ISM, jobs, in the US, Europe, and China confirm this is more than a soft patch. Europe will be back in recession soon and the US will follow.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
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Italian, Spanish Bond Yields Head North, Greek, Irish Bond at New Record Highs

Posted: 15 Jul 2011 08:29 AM PDT

It will be interesting to see how long it takes for Italian government debt yields to take out the spike high right before Trichet interfered in the Italian bond market. On the interference, yields tumbled across the board, but Greek and Italian bond yields have already made new highs.

Greece 2-Year Government Bonds




Ireland 10-Year Government Bonds




Italy 10-Year Government Bonds




Spain 10-Year Government Bonds



The Bloomberg charts are inaccurate but the current yield information is accurate.

On July 12, Italian yields broke above 6% before Trichet stepped in to buy Italian government debt. How long will it take before yields hit 6% again?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List