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marți, 13 septembrie 2011
You asked for it: Your copy of the American Jobs Act
How to Mask Affiliate Links Graywolf's SEO Blog
How to Mask Affiliate Links Graywolf's SEO Blog |
| Posted: 13 Sep 2011 10:21 AM PDT
How to mask affiliate links is one of the most common questions new affiliates often ask. In this post, we will take a look at the hows and whys of why you should mask affiliate links and how to do it effectively, with an eye towards maintaining long term low maintenance. Should I Mask My Affiliate LinksThis is one of the first questions people who start adding affiliate links have to deal with. As with most things in internet marketing, it depends. If the website is primarily a hobby website, not a money making or a business site, then the answer is no, you don’t need to mask affiliate links. However, what often happens is that people start with a hobby website, build nice traffic, and then look for ways to monetize it. I can’t tell you the number of hobby websites I’ve seen turn into $1,000 dollar a month sites. So, unless you are 100% positive it’s never going to turn into a money website, it’s better to be safe than sorry. Do it right and mask affiliate links right from the beginning. Free Plugins to Mask Affiliate LinksIf you are only going to be promoting a handful of affiliate products, or even less than 100, there’s no real need to use a premium product. There are plenty of free plugins like affiliate link cloaker, URL cloak & Encrypt, affiliate marketing tool. I’ve been a long time user of Go Codes. It has served me here without any issues or problems. Two recommendations,though: change the default directory to something other than “/go/” and block that directory from being crawled. This really is critical. The affiliate links are there for the users, not for the search engines. Until Googlebot gets its own American Express card, there’s no benefit to letting it crawl your affiliate links. In fact, the whole point of masking your affiliate links is to keep search engines from knowing what’s going on. Premium Plugins to Mask or Hide Affiliate LinksIf the primary goal of a website is to make money via affiliate links, then investing in a premium plugin is a smart investment. There are a few on the market like SEO Smart Links and Affiliate Link Cloaker Pro, but my favorite is Eclipse link cloaker (see Eclipse link cloaker review). A premium link cloaker has a lot of advantages such as:
Subdomain Affiliate Link MaskingIf your website is primarily focused on selling one type of product (like travel bookings) and you work with an established merchant, you can often set up a branded subdomain. This is a little complicated, but basically you set up a CNAME entry for your subdomain to redirect from your website to the merchant. This does require someone with some technical expertise, which is beyond the scope of this post. Usually the merchant will give you instructions, like this document from IAN. The merchant usually lets you upload a stylesheet, header, and footer, so the website has your branding. Again, the specifics are beyond the scope of this post, but you can usually get help from the merchant. You need to make sure to block this subdomain from being crawled by the search engines. I can’t stress enough how important that is. Blocking it via robots.txt is better, but meta tags are an alternate solution. I recommend setting up a Google alert for indexed pages in the subdomain so you will know if Google does somehow find a way in. Hybrid SolutionIn some cases, you will want to mix approaches and use a hybrid solution. For example, I run a travel website with a booking engine on a subdomain. I then use Eclipse link cloaker to mask affiliate links for travel related products. Dangers of Not Masking Affiliate LinksLetting Google see too many straight affiliate links is a dangerous game to play. Numerous quality rater documents have shown it to be something they are told to be on the lookout for, so it may work against you. Using JavaScript to mask links is also dangerous because Google is getting much better at crawling JavaScript, so it is not recommended. Using nofollow on straight affiliate links is much closer to a band-aid solution, so it is not recommended as well. What are the takeaways from this post:
Disclaimer: If you purchase Eclipse link cloaker review from the links in this post, I do receive a commission; however, I use Eclipse link cloaker on this website and many others and am very comfortable recommending it. photo credit: Photospin  Related posts:
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This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review. |
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SEOptimise
SEOptimise |
| 5 Low Profile/New SEO Tools You Should be Using Posted: 12 Sep 2011 06:13 AM PDT If you have worked in SEO for any period of time, I'm sure you will be familiar with a number of the better known tools around, tools such as SEOmoz Pro Tools, Majestic SEO and the Google Keyword Tool. For a lot of SEOs and situations these tools can provide all the help you need, but there are a number of awesome low profile tools that can take SEO campaigns and agencies to the next level. Tool: Linkdex Linkdex is probably one of our favourite new tools in the SEOptimise office as it offers visual analysis of back link profiles as well as anchor text reports, rank checking and on-page keyword analysis (among a host of other things). By far its most useful feature is the ability to analyse the type of links in your profile as well of those in your competitors’ profiles (powered by a quality filtered version of the Majestic SEO index), and it even has the capability to add a time dimension to the analysis. Basically, if you want to know why you're being outranked and what type of links to build to beat the competition, it's all laid out in bar chart form. That's a pretty epic tool to start with, right? Well in addition to this, if you click on any of the bars to see a list of the links (which you can sort by "influence"), you can then explore them and add them to your "to build" list. And finally, you can hit a tick box and see what links have been built recently, effectively giving you a sneaky peek at your competitors’ SEO efforts.
It's still pretty new and there is some stuff that needs work, but it's still a great tool that gives you loads of actionable stuff and they are constantly updating it. If you want a more detailed write up check out this Linkdex review from Sam Stratton at Koozai. Those of you well versed in the dark arts of black hat SEO will know that there are plenty of more boundary-pushing tactics that Scrapebox can be used for. Any tool that contains the words "auto comment" and "the complete harvesting solution" in its sales patter, and (let's face it) has scrape in its name, is unlikely to be whiter than white, but it does have its white(ish) hat applications.
A while ago Marty Weintraub wrote a really interesting post on radical keyword research which basically shows how the tool can be used to mine the suggest boxes of not only search engines but also sites like Amazon and YouTube. I won't cover it again, but combining it with other tools like WordTracker or the Google Keyword tool can result in some fantastic (and quick) keyword research. I'm guessing I should add some kind of "use at your own peril" disclaimer here. I'm fairly sure that this is probably against the T&Cs of at least some of the sites it scrapes, in much the same way as tools like the SEOBooks Rank Checker technically could be and so I am in no way endorsing its use.
Tool: Workbooks CRM In the spirit of ethical blogging I should probably start by mentioning that Workbooks are one of our clients, but I didn't want that to preclude them from my list as they have an awesome new free tool for SEOs. Workbooks supply CRM software to businesses to help track their sales and marketing efforts and keep track of ROI. While not specifically designed as an SEO tool, through the use of cookies and their software you can actually track exact ROI right down to the keyword level. While this may not sound anything new, we have actually found it a lot more accurate than tracking both SEO and PPC through Google Analytics and AdWords, as it not only allows for first touch attribution for sales but also better understanding of the quality of leads. It is particularly effective for sites where sales often aren't made instantly and the sales process can take months. For example, a PPC ad for a specific term may get 100 clicks and then five of those convert by filling out a web form. This is the point at which Analytics and Adwords would stop tracking, so you'd work on a conversion rate of 5%. Workbooks would then take this forward and you may then find that three of those web forms weren't good quality enquiries, and that of the remaining two only one fully converted, so the actual conversion rate is 1%. Knowing the exact number of conversions and exact sales then allows you work out a proper ROI and even potential in the sales pipeline. All in all, it gives you some great insights into actual performance.
Tool: Screaming Frog SEO Spider These guys got their tool called ugly the other day in an SEOmoz post (http://www.seomoz.org/blog/seo-tools-that-rock) and I'm about to call it low profile (which it's probably not anymore), so they will probably end up with some kind of complex. But as far as spidering tools go this is definitely our favourite. The main reason we love it is that it’s an awesome time-saving tool, and an easy one to use at that. No matter what the size of the site, all you have to do it whack in a URL and it goes off to spider it for you. Once it has worked its magic (depending on the size of the site and settings, it may take some time) you get some great reports out the other end. In the office we use it for crawling client sites, grabbing all the meta data (and highlighting duplicates), <h> tags, canonical information, http status codes, in links and out links and various other useful bits and bobs. As a starting point for audits, to help make meta data recommendations or even just generating a list of all the URLs on a site, it's great.
Tool: WebPageTest The final tool in this mini box of tricks is webpagetest.org, which is a website speed testing tool which was originally developed for AOL. Given the global nature of SEO, it's a handy little tool as it lets you speed test your site from a number of different worldwide locations, using a number of different types of browsers. Once again it is a tool where all you need to do is pop in the URL and it does the rest (after a little bit of queuing usually). Once the scan is completed you get access to some excellent information, including a waterfall view which allows you to see, resource by resource, how long it takes items to load. The beauty of this is that you can see the stuff that really slows your site down and it's really easy to spot 4xx and 3xx header codes which could be killing your page speed.
So that's my list of some of the more hidden gems of the SEO tool world (well in my opinion anyway). If you fancy suggesting any for me to add please suggest them in the comments in the bottom and I will check them out and, if they are good, add them. Oh, and just in case anyone was wondering, none of these are affiliate links.
*Image from the Scrapebox website. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Low Profile/New SEO Tools You Should be Using Related posts:
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Seth's Blog : Confusing obedience with self-control
Confusing obedience with self-control
It's an expensive confusion.
We organize our schools around obedience. Tests, comportment, the very structure of the day is about training young people to follow instructions.
We organize our companies around obedience as well. From the resume we use to hire to the training programs to the annual budgets, revenue targets and reviews we create, the model employee is someone who does what he's told.
And the rationale for this appears to be that at some point, obedience transforms into self-control. That at some point, people start obeying themselves and become leaders. Self-control is without a doubt one of the building blocks of success, a key element of any career worth talking about. We need self-control if we're going to make a difference.
But help me understand why obedience is the way to get there? Compliant sergeants rarely become great generals.
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