vineri, 27 ianuarie 2012

Damn Cool Pics

Damn Cool Pics


Put Pork On Your Fork [Infographic]

Posted: 27 Jan 2012 01:38 PM PST

This infographic from Put Pork On Your Fork, that interestingly enough is in the shape of a pig, shows how we can improve our diets and eating habits to make ourselves feel better inside.

More Infographics.

Click on Image to Enlarge.


Chinese Boy With Cat Like Eyes Can See In The Dark

Posted: 26 Jan 2012 10:57 PM PST



Meet Nong Youhui who has cat-like blue eyes and can see clearly in the dark. We first heard about him in 2009 but now a video report by China's CCTV has emerged online exploring the boy's phenomenal ability. Youhui lives in Dahua, southern China and according to the story, medical tests conducted in complete darkness show he can read perfectly without any light and sees clearly during the day. Hard to verify – it is China after all – but we are intrigued.


7 Famous Movies Recast With Cats

Posted: 26 Jan 2012 09:35 PM PST

You love movies; you love cats. Put them together, and you have cool movie posters. The movie site NextMovie, had a bit of fun by recasting 7 hit movies by replacing the pesky humans with cats in the starring role. Hilarious stuff.














How to Write Blog Posts For Your Existing and Repeat Customers Graywolf's SEO Blog

How to Write Blog Posts For Your Existing and Repeat Customers Graywolf's SEO Blog


How to Write Blog Posts For Your Existing and Repeat Customers

Posted: 27 Jan 2012 10:20 AM PST

Post image for How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

If you are selling products or services, chances are you good you probably have 10 – 20 questions your customers ask about how to use products, correctly, better or more effectively. Typically most companies create an FAQ where they answer all of these questions on one page. While this does work it’s not an optimal solution from an SEO traffic perspective.

Unless your questions and answers are very short, ideally you want to create a single page optimized for each question, this gives you the ability to create narrowly focussed posts around specific keyword phrases that will rank better and drive more traffic. Bear in mind this is something of a balancing act, and you may find these posts don’t get enough traffic on their own and have to be combined (see how to do a content audit) , so there is some experimentation, trial and error involved.

The next thing you need to consider is targeting and writing your posts using the same natural language, phrases,and queries that your consumers use, and not using your own internal company terminology. For example one consulting client I had insisted on using the term “waste receptacles” instead of “garbage pails”. This “wisdom” was firmly entrenched all the way up to the “C” level and they were completely inflexible on the matter, no matter how much keyword data I showed them to the contrary. We ended up doing some custom programming to catch internal searches for “garbage pails” and reroute the traffic to “waste receptacles” but we never ranked for those terms in the search engines.

Once you’ve got the basic questions covered, you can expand showing them how to use your products in new ways they never thought off, how to take advantage of advanced features, and use little known aspects of your products. You can even look for opportunities to tie into social media asking customers to submit pictures of their products in use. Cuisinart holds a recipe swap every few months, home improvement stores look for before and after shots, and fashion companies look for UGC photos of people wearing their clothing, shoes or fashion accessories.

One last option to consider is optimizing for some of your competitions keywords. Bear in mind SEO for your competition is not without consequences and not for the faint of heart, so think about it before you decide to start down that path.

Enough with the theory lets look at some real world examples of this in place. I’m a huge fan of the Sonos in home music system (full disclosure I was sent a review unit in the past see my Sonos Review post for more details). However to be honest I really really love it, in fact I’m a huge brand advocate of the product. Spend 5 minutes talking to me about it at a conference or on twitter and you’ll see me affection for the product is genuine. Sonos regularly blogs about how to use their system and how to get the most out of it with posts like Using line in on Sonos products or how to use AirPlay on Sonos Music systems. In fact they have a whole tips & tricks section.

Another example is the Whole Foods blog. In addition to recipes they have posts about how to cook with styles customers may not be familiar with like learn how to cook broiled fish or how to use new food types like Quiona (it’s a small grain like cous-cous).

The key lesson from these examples is don’t blog just to get new customers, blog to reach and help your existing customers, if you do it correctly they will stay repeat customers and pass along their experiences with their family and friends, and share them on Facebook, twitter, Google+, and Pinterest.

So what are the takeaways from this post:

  • Look at your popular customer service questions and inquiries and look for ways to create optimized posts around those topics
  • Use natural language and phrases your customers use, avoid internal terminology and marketing language
  • Look for opportunities to show advanced or little known features
  • Make your customers smarter this turns them into brand advocates
  • While there is some danger optimizing for your competitions keywords can sometimes work to your advantage

photo credit: Shutterstock/darren Baker

No related posts.

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis Wordpress Theme review.

How to Write Blog Posts For Your Existing and Repeat Customers

What do you want to ask me?


The White House, Washington
 

 

Good afternoon,

Today, I was in Michigan. Yesterday, it was Colorado and Nevada. Before that, it was Iowa and Arizona. The day after I delivered my State of the Union Address to Congress, I took off to connect with ordinary Americans around the country, talk more about our Blueprint for an America Built to Last, and get some feedback.

That's why I'm writing you.

On Monday we're going to do something a little different. At 5:30 p.m. ET, I'll walk into the Roosevelt Room across the hall from the Oval Office, take a seat, and kick-off the first-ever completely virtual town hall from the White House.

All week, people have been voting on questions and submitting their own, and a few of them will join me for a live chat.

What do you want to ask me?

This is going to be an exciting way to talk about the steps that we need to take together at this make-or-break moment for the middle class.

We have to foster a new era for American manufacturing -- rewarding companies for keeping jobs here at home and eliminating tax breaks for those who ship jobs overseas. We have to invest in homegrown energy in the United States -- starting with an all-out, all-of-the-above energy strategy that's cleaner, cheaper, and full of new jobs. We have to build an economy that works for everyone -- where every hard working American gets a fair shot, everyone does their fair share, and the rules are the same from top to bottom.

I'm ready to get started, but I know you have questions and ideas for ways to help. So let's hear them:

http://www.whitehouse.gov/sotu-questions

Thanks,

President Barack Obama

 

 

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How to Increase the Odds of Your Content Going Viral - Whiteboard Friday

How to Increase the Odds of Your Content Going Viral - Whiteboard Friday


How to Increase the Odds of Your Content Going Viral - Whiteboard Friday

Posted: 26 Jan 2012 12:59 PM PST

Posted by randfish

Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds. In this week's Whiteboard Friday, we will show you a few things you can do to increase your chances of having that well crafted content spread through the internet like a wildfire. Thanks for watching and don't forget to leave your comments below.



Video Transcription

Howdy SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we're talking about how to give your content a better chance of going viral, and from virality, what I really mean here is not just getting links, which are obviously very helpful from an SEO perspective, but getting social shares, getting mentions on other blogs, getting talked about, getting emailed around. The virality of content determines how successful that content is going to be in the broader Web, in the scheme of all things that are inbound, not just SEO, not just social, not just community stuff, but overall. There are a few things that you can do that will significantly help your efforts to earn that content virality. So let's talk about a few of them.

Number one, the right format or the right UI or UX, user experience. What I'm talking about here is a lot of people think that they can take the same way that they produce content normally, keep on doing that, and sometimes that works, especially if you have a very, very clean site, maybe it's in a blog format and it's got nice width. It's not too hampered by advertising and surrounded by that kind of stuff. But oftentimes you will see that content can perform better when it's in a separate type of format. So let's say you've got a traditional page layout that has content section here but a big header up here and a top ad and a bottom ad and a bunch of sidebar stuff. And maybe you think, "You know what? I'm actually going to clean that up to something that has branding but minimal branding, got a great headline, got the content right in there, and that's the focus of the page." So the users who come to it can easily, above the fold, find the content that they're looking for, that there's compelling visuals.

These visuals are particularly important because both Google+ and Facebook, if you do any sharing on either of those platforms, remember that they'll automatically insert an image from the post, and oftentimes the user can select which image. If you've got a couple compelling images that look great when scaled down, that look great when you're going to share them on Facebook or on Google+ or that somebody else who is going to copy those images and put them on their site, oh man, much, much more successful.

Even if you have literally just a piece of writing, if you can have some sort of a visual element that is compelling, that's interesting, that draws in the reader, that's relevant, you're going to do much, much better. Flickr Creative Commons is great for this. Drawing your own stuff is great for this. Charts and graphs are great for this. Even licensing out someone to do a tiny amount of work for a few hundred dollars around building a visual for you, taking some of the data or some of the insight that you've learned that you're putting into that content can be really helpful to help it go more viral.

Then doing things like, you know, you've got to have the design look and feel professional. It has to be modern and updated. Clean is very, very good for getting that sharing principle. You can see this happen all the time with content that's shared on major media websites, where it's the print friendly version that gets emailed around, that makes its way around Twitter and around Google+ and Facebook and goes on LinkedIn. It's almost always the one that people will link to in a Reddit or a Hacker News or on Stumble Upon. Print friendly versions, just make that the default for content that you want to have virality.

Then finally I'd also be looking at the title friendliness itself, and the URL actually matters a lot now too. So if you've got a pre-existing CMS, when you go to bit.ly or you to goo.gl or whatever your URL shortener is, you might want to try something like this, getting the customized one. So for example, you'll see that when I have content that I like to share a lot, I might say for example, "Oh, let's make this content say inbound startups, and that'll be my slide share presentation." So now you don't have to remember some long URL. It's just bit.ly/inboundstartups, and that will take you right to my presentation here, that URL functions. Customizing this portion of the shared URL can be very helpful if you can't control it. If you can though, go with something easy, simple, short, not too many parameters in there. This will also help you. I might even, for some things, recommend dropping the slash articles or the slash blog and going just with /catchy-subject, whatever that subject line is. You 're going to shrink down the title so that it's easily understandable so if somebody ever sees that URL or hovers on it, they think, "Oh, that sounds interesting. I should click that link. That might be cool."

Number two, great, fantastic way to make sure that your content is going to at least perform decently on the Web is to get buy-in from your influencers, the influencers in a community, before, not after, not during, but before you ever publish it. So I'll give you a great example. I got an email last Friday from a guy in the search world and he said, "Hey Rand, my company, we produce this big report. We've got this cool infographic, lots of interesting data about stuff that's happening in the world. Would you take a look at this? Tell me what you think. Do you think your community would like it?" And I wrote back and said, "Yeah, I really love this. I think it's excellent. I don't even have any changes. I think this is going to do great, and I'd be happy to share it." This person didn't specifically ask me for a share and I think that's why. What they asked me for was feedback.

That feedback, coming from people who have a powerful forum, 6,000 RSS readers, 500 people following them on Google+, you can find these people. You probably already know about them in your niche or your sphere, who they are, the key bloggers, the key Twitter accounts, the key Google+ accounts, the key people on LinkedIn, the people who run popular websites, the influencers. Then you can essentially draw them back to whatever it is that's your content in here, and they will be much more likely to share if you ping them about it beforehand. They'll also give you feedback like, "I don't really think this is going to play well," or "If you did this, it'd be very interesting, but I don't see what you've done as particularly unique or valuable. I probably wouldn't share it." Or no response at all. If you get lots of those, you know that you're not hitting it out of the park with this content. You're going to have to do something else, try something else. That's great to know before you hit that publish button.

There's a bunch of things you can get from them. So if you're thinking, boy, I just can't get these people to share what I'm producing. I don't know what I can do, get them involved in the actual content itself. So rather than you writing an opinion blog post saying I like this particular thing and that particular thing, you can instead go and gather. Hey, can I solicit your review and opinion on a subject, and then I'm going to gather that from several experts and publish that. I'm going to run a survey of you and 20 other people who are influencers in the field about particular things, about some data from your sites, your projects, your experiences, your businesses, whatever it is, or your opinions on this matter. I'm going to interview you or do some lessons learned stuff. I shared a great link last week that was a bunch of video interviews of entrepreneurs, and this type of stuff performs tremendously well because all of those people who are involved in the project, from an interviewee perspective, they are all going to share it after it's produced because you write back to them and you say, "Hey, the interview is now live. The data is now live. The review is now live."

You can request input from their communities. For example, when SEOmoz does the SEO Industry Survey every two years, we always ask, hey, would you share this with your community so that we can get the input of people who read Search Engine Land or Search Engine Watch or SEO Book or Search Engine Journal, a variety of these places. HubSpot, etc.

If you can't directly reach out, you can always mention these people. So if you, for example, gather things that they've tweeted, said on their own blogs, you're getting quotes from them, you're getting data they've shared, you're using numbers from them, anything like that, you can say, "Oh, by the way, we mentioned you or we're going to be mentioning you in an upcoming piece, would you like to take a look at it and review and let us know if it's appropriate or okay, if this is accurate?" That process of interacting in an authentic way, both to confirm that you do have accurate data and that you're doing the right thing with them, gives them a buy-in to, "Oh, I'm going to go check out this article. Huh, this is interesting. Yeah, this looks great, thanks very much." Or, "Oh I have this little bit of feedback for you." Then when you publish, you can say, "Hey, we hit publish. It's now live. Thanks again for reviewing. If you would share with your community, that'd be great. Here's the shortened link or here's a tweet you could retweet." This kind of stuff works phenomenally well. This process of getting that early buy-in ahead of time is so powerful, and it just makes sure that the content does much better than it normally would.

The third and final thing that I'm going to mention here - topic, timing, and seeding. So this is essentially the process of figuring out what works best in your community, and that's from a topical perspective. Copyblogger has a lot of good posts about how to write a compelling headline and what's going to be popular right now. But I would think about it this way. If it's being mentioned in the news, so for example if I go to, let's say this is Google Insights or Google Trends or the news timeline, and I see mentions it is at the steady state point but has a spike here, this is where I want to be writing about that topic. Or maybe right after, when there's usually that second bump of people having a discussion about it. If you can, you might even want to catch it here, before it goes hot, and then you'll have a chance to appear in things like Google News and you'll have a chance to be mentioned in all the articles that talk about that subject thereafter. This is great for anytime you have a timely or trending type of topic.

You also want to, in addition to all these influencers you talk to, there are likely a few people, these are your buddies, your friends, people you connect with on a regular basis, you're emailing with them, you follow each other on Twitter. Do them a favor. Start sharing some of their content. When they tweet things, retweet them. Build up those relationships. Almost all of you probably have a few of those already. Leverage those. Email them in person and say, "Kenny, I know you've got a small Twitter account. It'd be awesome if you could share this. If you ever need the same favor from me, just ask." Almost always, especially if those are close relationships, personal relationships, you've hung out in a bar before, you've bought each other dinner, you know each other well, you're going to get that. I think that's a great way to leverage the real world social network for online social networks. Obviously, you have to be careful not to abuse this. You want to be sharing stuff that these people would ordinarily want to share and be interested in.

Then finally timing stuff. I can tell you for B2B content, Saturday and Sunday are just straight out. However, the reverse is true for Facebook, where the most sharing and the most time spent on Facebook happens on the weekends. Now, not surprisingly, that's not B2B Facebooking. That's personal Facebooking. So it better be the kind of stuff that's going to play well with your mom and your grandma and your brother and that kind of stuff. B2B, Tuesday through Thursday. Don't do Monday. Don't do Friday. With the exception of, it appears that some of the best content or most successful tweeting happens on Friday morning, sort of Thursday night going into Friday morning. That's when people seem to be tweeting and retweeting a lot of stuff. This is from some research from Dan Zarrella over at HubSpot. You can look into that. The timing of social media, I believe, is his presentation.

So don't necessarily take my word for it. Test, test, test. If you're sharing content and producing content on a regular basis, you will figure out the right times to share, who you can start seeding things with, who's reliable and helps you get that content out there, what topics work well, what sorts of headlines work well for your audience. It's going to be different for everyone. So don't just trust these. But do test and observe and watch your click through rates, using something like a bit.ly, watching your analytics, seeing what works when you share things and how long it takes for them to go and what sources indicate. Sometimes you're going to share with this one guy and he's going to populate it to tons of places. One of my favorite features for this is Google+'s ripples, where you can actually see, it's almost like this. It'll actually show you a timeline of this person shared and then these 13 other people shared and 1 of them produced 10 more shares. That stuff is very powerful, and you can observe it on the regular Web, on the rest of the Web, across platforms if you're carefully watching analytics or your bit.ly click throughs.

So hopefully, using this methodology, you can produce some content that has higher chances, better odds of going viral. I wish you luck. I hope to see lots of great stuff out there on the Web. Take care. We'll see you again next week for another edition of Whiteboard Friday.

Video transcription by Speechpad.com


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Are You Wasting Budget With Online Press Release Distribution?

Posted: 26 Jan 2012 02:04 AM PST

Posted by Tim Grice

The title of this post may come across a little contentious, however I hope by the end of it you understand where I am coming from.

Over the years, I have been privileged enough to work with some large businesses that can afford to throw big budgets at online marketing. One of the first tasks I undertake is a meeting to discuss previous strategies. As my main focus is natural search, one of the things I always find interesting is discussing link building strategies carried out by previous agencies and internal SEOs. This can be quite enlightening, but really worrying at the same time, you begin to realise fairly quickly why SEO gets such bad press.

One of the things that always makes my head spin is companies who invest in pumping out online press releases through well-known services for the sheer purpose of building links!

"So, what's your link building strategy?", "Well, we send out press releases every week and get thousands of links!” fantastic. You realise at this point the road ahead is a long one.

This is my opinion and you can disagree with me in the comments, sending out press releases through services such as PRnewswire or Marketwire is not a link building strategy, in fact paying for these services alone is nothing but a waste of time and money.

So, I did a little research as I wanted to confirm my long held belief, asking 20 different SEOs to give a rough figure as to how much each of their clients spend on Online press release distribution. I have to say even I was shocked by the figures (a quick thank you to all those who responded, cheers guys).

Press Release Spend

As you can see 40% of clients were spending £2000 - £3000 a month on press release distribution alone, even at the most expensive rates that’s 6 - 10 per month. Do you really have that much to talk about? On top of that, 2.5% were spending over £5000 per month on press release distribution, that figure is staggering!

I work with some very big brands and they would struggle to fulfill that quota. When I asked why this amount was being spent each month, the same answers came back, "The MD/CEO/Marketing Director believes it to be a solid link building strategy". I know this isn't large enough to be a meaningful sample, but it gives you a slight insight into the minds of some fairly big organisations.

Why is it a Terrible Strategy

I'm sure you're all aware that a good link building strategy should:

  1. Follow natural linking patterns
  2. Be aimed at acquiring links from unique domains
  3. Incorporate social signals

So let's go through this step by step:

Is it natural?

You're sending the same content out to multiple hubs, with the same links in the same anchor text which automatically updates within seconds. Natural? Nah, at least not on its own.

Links from unique domains?

Sure, the first time you send a press release out all your links will be from unique domains. Maybe if you use multiple distribution services you will get plenty of links from unique domains. However if you use these services month after month, all you're doing is acquiring low quality links from the same domains over and over again.

Incorporating social signals?

Erm... nope. The only way this could develop social signals is if someone actually read these releases and referred back to your site through twitter or Facebook etc...

So alone press releases are not a good link building strategy. To emphasise the point a little more I monitored a recent press release that I distributed:

press release results

Out of just over 300 hubs precisely 299 were in my report from the distribution service. A month later I checked OSE where I found 36 unique linking domains, out of these only 11 were indexed in Google and my Google alerts account only picked up on four of them. Personally I think this is some indication as to how Google value these types of links.

It's not All Doom and Gloom

I guess I better get a little more positive before I start receiving nasty emails from some of these distribution services and press release fan boys :). I honestly believe that press releases can be used to benefit rankings!

I am sure some of you won't agree, but I am a firm believer in creating 'noise' links, but we'll go into that in a little while. Press releases can be used effectively as part of an integrated link building strategy.

pres release link strategy

Now I know there are other elements but I just want to cover a few of the basics:

1) Creating the Bait

So many people think link bait has to be absolutely amazing, never before seen, wonderfully awesome content. Slight exaggeration but let’s continue... Link bait in my opinion has more to do with the site publishing the content than the actual content itself. Sometimes really average content can garner tons of links simply because the site publishing it has some authority. I have seen terrible content flying around Twitter or Facebook for the simple reason that it was published on the Telegraph or New York Times etc...

So as budding SEOs, the first step to creating link bait isn't thinking up the idea, instead it is making relationships and reaching out to the right people. Getting great content on the right publication just about guarantees some decent links, of course the article published will have to refer/link back to the site you are targeting.

2) Creating noise links

What's the first thing that happens when you get an article published on a well read and well respected publication? It gets scraped hundreds of times.

A very quick example:

I had a link from the White Board Friday on 'Links in Old Content' (Thanks Cyrus). My site went on that same day to receive over 50 pingbacks! Up to date it is over 100! Thanks SEOmoz :)

In my opinion all these type of links (scraped links) help to raise the link profile and authority of my site. So what is the harm in giving them a push once in a while?

Google knows these popular websites get scraped and creating more of them if you have a link from a strong site, is not going to harm you and in my opinion it helps.

So provide some unique commentary of your own on the article and publish to your favourite newswire, article directories and content hubs. My personal advice would be to use plenty of variation with your anchor text as not to upset any of the algorithms.

3) Guest posting

Yes it's old news, but a really important aspect of link strategy; you should be constantly building a list of blogs you can write for whenever you want to push a new peice of content/link bait. Be proactive in reaching out to relevant bloggers. Feed them genuine content, not just a rewritten article you copied from ezinearticles. You want to make sure that when your story goes live on Fox News you have plenty of friends who will cover it and link back to your site as well as the publication. Guaranteed link bait :)

4) Social signals

Last but certainly not least is creating the right social signals and utilise all your resources.

As well as regularly reaching out to bloggers you should also be reaching out on Twitter and Facebook. When the time comes your new friends will be more than happy to tweet, stumble and share your ultra link worthy content.

You will also notice that content on highly authoritative resources is almost always more likely to get shared, and more sharing = more links.

So back to press releases...

Using them as a one dimensional strategy = waste of time, money and energy.

Incorporating them into an overall link building strategy, utilising them only when the content is worth sharing = winning formula.

Heading a team that builds thousands of links every month through viral and social promotions gives me some tremendous insights and I have seen the above strategy work time and time again in boosting rankings and overall organic traffic to a website.

One caveat I'll add - If you're the super industry authority and have a large readership, keep your best content for yourself.

There are lots of tools, tips and techniques out there that will help enhance a link building campaign. However we need to figure out how they fit into our overall strategy and not just throw budget mindlessly at well sold services.


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West Wing Week: "The Special State of the Union Edition of 2012"

The White House

Your Daily Snapshot for
Friday, January 27, 2012

 

West Wing Week: Inside the 2012 State of the Union  

This week, the President prepared for and delivered his State of the Union Address, welcomed the Boston Bruins to the White House, and took his message West to Iowa, Arizona, Nevada, and Colorado.

Go behind the scenes of the President's week.

West Wing Week 012712

In Case You Missed It

Here are some of the top stories from the White House blog:

Dr. Jill Biden: Honoring Our Military and Their Families at Camp Pendleton
After spending a day with Marines and families preparing for deployment, Dr. Jill Biden pays tribute to the men and women who serve.

President Obama Discusses the Blueprint for American-Made Energy
President Obama talks about the future of energy in America.

Twitter Office Hours Marathon: State of the Union
White House officials answer your questions about President Obama’s State of the Union Address through a series of Office Hours on Twitter.

Today's Schedule

All times are Eastern Standard Time (EST).

9:45 AM: The President delivers remarks at the University of Michigan in Ann Arbor expanding on his State of the Union proposals to keep college affordable and within reach for all Americans

10:30 AM: The Vice President delivers remarks at the House Democratic Issues Conference

11:00 AM: The President departs Michigan en route Joint Base Andrews

12:25 PM: The President arrives Joint Base Andrews

12:30 PM: The President departs Joint Base Andrews en route Cambridge, Maryland

1:20 PM: The President delivers remarks at the Democratic Issues Conference WhiteHouse.gov/live

3:00 PM: The President arrives at the White House

3:30 PM: The President and The Vice President meets with Secretary of State Hillary Clinton

4:30 PM: The President delivers remarks at a campaign event

WhiteHouse.gov/live Indicates that the event will be live-streamed on WhiteHouse.gov/Live

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Seth's Blog : Reconsidering Gartner's Cycle of Hype

Reconsidering Gartner's Cycle of Hype

400px-Gartner_Hype_Cycle.svg

One theory of technology marketing and acceptance goes like this: A technology causes a media hypestorm and rising expectations. Then it crashes to Earth as the popular press and the public discovers that it's not all the hypesters said it would be--through no fault of the technologists who brought it to the world in the first place. Then, gradually, the truth about the technology seeps out until finally it reaches its use case--and then becomes that status quo, just waiting to be disrupted as it previously disrupted what came before.

While the violent vicissitudes of this chart make for good TV movies, in reality very few innovations follow this path. That's because it ignores 'being ignored.'

90% of the time, new technology triggers are widely and aggressively ignored. While we're more eager than ever for a savior that will change everything, the number of technologies, pundits, prophets and entrepreneurs is so large that there's now a line out the door. As a result, most of the things we now take for granted (cell phones, tweeting, insulated windows, email) didn't follow this curve at all.

In fact, just about every innovation I know of has to make it through the wilderness before it gets anywhere close to a hype cycle. The wilderness is the term for the years (or decades) that a founder/entrepreneur/artist/technology must spend being ignored and unfunded before the breakthrough of overnight success occurs.

 

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Julia Gulevich from G-Lock Software here. I hope this email finds you well.

I'm glad to notify you that we released the new 3.2 version of Fast Blog Finder.

In this version we added the ability to use custom footprints. What's in it for you? It makes your search potential as powerful as never before. You are not limited to only blogs anymore. You can search for ANY sites on ANY platform and use any backlink opportunity you may come across. Read here how to use custom footprints in Fast Blog Finder v3.2.

Plus, in the new version we added the "Skip duplicate domains" option to the Settings, "Time range:" menu, ability to determine and show the engine the site is powered by [when possible] and the page title.

During a limited time only we are happy to offer you the upgrade to 'Fast Blog Finder v3.2 GOLD edition' with $32 OFF!


Our Exclusive Offer ends on January 31, 2012.

If you have any questions, don't hesitate to ask me. I personally read and reply to each email. Thank you for your time!

My Photo
Julia Gulevich
G-Lock Software
julia@glocksoft.com

P.S Download Fast Blog Finder v3.2 at this page and try yourself how powerful this tool is: http://www.fastblogfinder.com/downloads/




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