marți, 9 octombrie 2012

Seth's Blog : Now in a handy audio format

Now in a handy audio format

A few months ago, I promised to record and release highlights from the three day startup session that I ran. Thanks to Jeff at Earwolf, here it is. Not flashy, but if you want to invest the time, I am hoping you'll learn some new ways to think about your project.

And, for a shorter, punchier, more visual hour, here is my This is Broken talk from the Gel conference a few years ago.

Enjoy.



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5 Facebook Marketing Resources You Didn't Know About

5 Facebook Marketing Resources You Didn't Know About


5 Facebook Marketing Resources You Didn't Know About

Posted: 08 Oct 2012 07:54 PM PDT

Posted by JoannaLord

A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I'm sure of now is that Facebook advertising is here to stay.

According to the State of Inbound report HubSpot put out this year, "42% of marketers say Facebook is critical or important to their business." That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right!

With all that pickup, one would expect Facebook to have some resources out there to help us market our companies more effectively on Facebook. Never fear, for these resources exist! Unfortunately, they are somewhat hidden. Here are five pages and resources worth exploring if you are looking to drive traffic and sales through Facebook.

Facebook Marketing Page

Say what? Yup. Believe it or not, Facebook runs a page (with over 2 million likes, by the way) that they manage actively to help marketers use Facebook more effectively. They often post about webinars they are holding for marketers, answer specific questions posted to their wall, and spotlight valuable statistics that could help you make the case in-house to dedicate more resources to Facebook. 


 

Facebook Advertising Page

For those of you looking to try your hand at Facebook ads, you might find there aren't a ton of resources out there to help you get set up and running smoothly. Luckily for us, Facebook has been investing in their help documentation. In this section, they outline how things work, show off some success stories, and answer top questions. You can also find some contact information for those nagging questions you can’t quite figure out.


 

Facebook Business Page

This might be one of the least known resources that Facebook has put together. Instead of just focusing on how you can set up an ad and spend money with Facebook, they have worked to put together information on how you can get the most out of Facebook as a business. The page covers the basics like building a page and conversation etiquette, but it also gives tips on how to engage your audience and influence friends.



 

Facebook Studio

This is by far my favorite of all the resources Facebook has put together for marketers. Here you will find a gallery of creative Facebook campaigns, explore award-winning campaigns, a directory agencies experience in Facebook marketing campaigns, and more.



 

Facebook Studio Edge

This is a brand new resource for those looking to take Facebook campaign creation in house. Recently released, Facebook Studio Edge is an online course that walks a user through critical knowledge pieces like measurement, research, resources, and tools to help with Facebook marketing. You can request beta entry and get started today. I’m super excited to see them operationalize this learning curve a bit with the facebook studio edge series.


Whoa, that's a ton of good stuff!

We were fortunate enough to host Facebook in the office a few weeks ago, and we were really impressed (but mainly surprised!) to hear about all of these great resources. As more of our time and budget shifts to Facebook, be sure to lean on the resources above to help steer you in the right direction. Perhaps one of the best advantages of investing in Facebook is that they are home to a community of others trying to do the same thing. Connect with other community members on the pages above, and see how you can help each other succeed. Best of luck to you all!

If I missed any other Facebook marketing resources (they don't have to be hosted on Facebook like the list above) feel free to leave them in the comments below!


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October's Mozscape Update

Posted: 08 Oct 2012 12:26 PM PDT

Posted by randfish

It's that time of the month again! Mozscape's index is updated with fresh link information and Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API all have new data.

This update featured some interesting work from our engineers, who've switched to new machines on AWS, which appear to be more stable and able to process our indices (unfortunately, they're about 4X the cost, but given our prior challenges with EC2, this is worth the price). We're still experimenting with our hosted cloud solution in Virginia, and we're hopeful that an index will be produced there by the end of the year. We'd originally hoped for earlier, but it's proving to be hard... Very hard :-)

Here are the metrics for this latest index:

  •  55,852,954,589 (55 billion) URLs
  •  1,017,642,509 (1 billion) Subdomains
  •  114,764,072 (114 million) Root Domains
  •  594,059,681,856 (594 billion) Links
  • Followed vs. Nofollowed
    • 2.23% of all links found were nofollowed
    • 56.47% of nofollowed links are interna
    • 43.53% are external
  • Rel Canonical - 12.98% of all pages now employ a rel=canonical tag
  • The average page has 71 links on it
    •  64.15 internal links on average
    •  9.16 external links on average

And the following correlations with Google's US search results:

  • Page Authority - 0.34
  • Domain Authority - 0.24
  • MozRank - 0.19
  • Linking Root Domains - 0.24
  • Total Links - 0.20
  • External Links - 0.24

I've also got a histogram to show the crawl date and freshness of results in this index:

October Mozscape Histogram

As you can see, most of the index was crawled in the beginning to middle of September, and there's ~1/3rd of the index from the latter half of August as well. Thus, this index will reflect links that occurred during that timeframe. As processing cycles get faster, the data becomes fresher, but we've got a lot of work to do to get there (thankfully, we also have a great team working on the issue).

As always, we'd love your feedback. Hope to hear from you in the comments, where our big data team will be reading and responding as usual!

p.s. Remember that if you're ever curious about when Mozscape is updating, you can check the calendar here. We also maintain a list of previous index updates with metrics here.


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President Obama Establishes Monument to Cesar E. Chavez

The White House Your Daily Snapshot for
Tuesday, October 9, 2012
 
President Obama Establishes Monument to Cesar E. Chavez

Yesterday, President Obama traveled to Keene, California, to dedicate the Cesar E. Chavez National Monument on the property known as Nuestra Señora Reina de la Paz (Our Lady Queen of Peace).

The site is recognized worldwide for its historic link to civil rights icon Cesar Estrada Chavez and the farm worker movement -- the site served as the national headquarters of the United Farm Workers (UFW) as well as the home and workplace of Cesar Chavez and his family from the early 1970’s until Chavez’s death in 1993, and includes the Memorial Garden where Chavez is buried.

Read the reactions of Secretary of the Interior Ken Salazar and Julie Rodriguez, an Associate Director for the Office of Public Engagement.

President Barack Obama views the office of Cesar Chavez before the dedication ceremony for the Cesar E. Chavez National Monument in Keene, Calif., Oct. 8, 2012. Pictured with the President, from left, are: Arturo S. Rodriguez, President, United Farm Workers; Helen Chavez, Cesar Chavez' widow; Dolores Huerta, Co-Founder of the United Farm Workers; and Paul F. Chavez, Cesar Chavez' Son and President of the Cesar E. Chavez Foundation. (Official White House Photo by Pete Souza)

President Barack Obama views the office of Cesar Chavez before the dedication ceremony for the Cesar E. Chavez National Monument in Keene, Calif., Oct. 8, 2012. Pictured with the President, from left, are: Arturo S. Rodriguez, President, United Farm Workers; Helen Chavez, Cesar Chavez' widow; Dolores Huerta, Co-Founder of the United Farm Workers; and Paul F. Chavez, Cesar Chavez' Son and President of the Cesar E. Chavez Foundation. (Official White House Photo by Pete Souza)

In Case You Missed It

Here are some of the top stories from the White House blog:

Honoring the Memory of My Grandfather, Cesar E. Chavez
An Obama Administration official explains what it means to her family as Nuestra Señora Reina de la Paz is designated a National Monument.

New Monument Honors Cesar E. Chavez, an American Civil Rights Leader
The Secretary of the Interior says he is guided by Chavez’ philosophy that only in service to others do we find the true meaning of our lives.

Weekly Address: Congress Should Keep America Moving Forward
In this week’s address, President Obama says that Congress should act to keep our nation moving forward four years after the worst economic crisis since the Great Depression.

Today's Schedule

All times are Eastern Daylight Time (EDT).

12:25 PM: The President departs San Francisco, CA

4:20 PM: The President arrives Columbus, OH

5:00 PM: The President delivers remarks at a campaign event

7:15 PM: The President departs Columbus, OH

8:25 PM: The President arrives Joint Base Andrews

8:40 PM: The President arrives the White House

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Seth's Blog : Cycle worse, cycle better

Cycle worse, cycle better

The downward spiral is all too familiar. A drinking problem leads to a job lost, which leads to more drinking. Poor customer service leads customers to choose other vendors, which of course leads to less investment in customer service, which continues the problem.

Your boss has a temper tantrum because he's stressed about his leadership abilities. The tantrum undermines his relationship with his peers, which of course makes him more stressed and he becomes more likely to have another tantrum. An employee is disheartened because of negative feedback from a boss, which leads to less effort, which of course leads to more negative feedback.

Most things that go wrong, go wrong slowly.

The answer isn't to look for the swift and certain solution to the long-term problem. The solution is to replace the down cycle with the up cycle.

The (too common, obvious, simple) plan is to live with the cycle that caused the problem instead ("When I get stressed, I freeze up, so I need to figure out how to avoid getting stressed"). The simple plan puts the onus on the outside world to stop contributing the input that always leads to the negative output. That's just not going to work very well.

The more difficult but more effective alternative is to become aware of the down cycle. Once you find it, understand what triggers it and then learn to use that trigger to initiate a different cycle.

"This is my down cycle. What will it cost me to replace it with a different one? Who can help me? What do I need to learn? How do I change my habits and my instincts?"

This works for organizations as well as individuals. The fish restaurant that as sales go down, borrows money to buy ever fresher fish instead of cutting corners that will lead nowhere good. Or the ad agency the follows a client loss not with layoffs, but with hiring of even better creative staff.

Slowing sales might lead to more investment with customer service, not less. Decreased grades might lead to more time spent on enthusiastic studying, not less.

This is incredibly difficult. But identifying the down cycle and investing in replacing it with the up cycle is the one and only best strategy. The alternative, which is to rationalize and defend the cycle as a law of nature or permanent habit, is tragic.



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