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Krulak’s law is simple: Soldiers in the field interacting with local people are the most important element of nation building and counter insurgency. It has wide applicability to any organization that interacts with the public.
One errant minimum-wage cog in the machine can cripple an entire brand, or at the very least, wreck the lifetime value of a customer. The two kids at Domino’s who made a YouTube sensation out of cruelty to pizza did more damage to the Domino’s brand than any vice president ever could.
The instinct, then, is to tightly control that last step, to be sure no one has any leeway or can take initiative when dealing with customers, because, after all, you can't trust them.
This is a self-defeating precaution. As soon as you elminate humanity from the interactions you have with customers, you've guaranteed that your (now sterile) brand will mean less than it could.
Hire better people. Trust them more. And be prepared to make it right when they don't.
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"If Americans Could Read Classified Documents They'd Be Even More Against Syrian War" Posted: 08 Sep 2013 08:05 PM PDT Here's a quartet of interesting tweets from House of Representative member Justin Amash Republican from Michigan. Tweet #1: If Americans could read classified docs, they'd be even more against Syria action. Obama admn's public statements are misleading at best. Tweet #2: Attended another classified briefing on Syria & reviewed add'l materials. Now more skeptical than ever. Can't believe Pres is pushing war. Tweet #3: Asked Obama admn officials to correct admn's public statements that are inconsistent w/ info presented at briefings. Public must have facts. Tweet #4: If you're voting yes on military action in Syria, might as well start cleaning out your office. Unprecedented level of public opposition. Amash Amendment Amash sponsored an amendment to limit data gathering by the NSA. The Amash-Conyers amendment ends NSA's blanket collection of Americans' telephone records. It does this by requiring the FISA court under Sec. 215 to order the production of records that pertain only to a person under investigation.Unfortunately the Justin Amash Amendment To Stop NSA Data Collection Voted Down In House The House of Representatives on Wednesday evening narrowly defeated an amendment from Rep. Justin Amash (R-Mich.) meant to halt the National Security Agency's bulk collection of phone record data.Amash is a true republican constitutionalist-hero as opposed to fake-patriots who sided with President Obama, such as majority leader John Boehner and Nancy Pelosi. In all 134 Republicans should be absolutely ashamed of themselves as noted in the Roll Call. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
US Economic Activity Poised to Soar? Posted: 08 Sep 2013 02:21 PM PDT Is economic activity in the US about head to the next level higher? If you think so, please consider a chart from my friend "BC": Weekly real year-over-year growth of bank lending per capita and real final sales per capita. Growth in Bank Lending Per Capita (Black), Real Final Sales Per Capita (Blue) My friend BC writes (and I concur) "It seems rather unlikely that private economic activity is poised to accelerate under these conditions." But what about "public" activity such as a war with Syria? If you are looking for another reason besides energy Obama wants a war with Syria, there you have it. In regards to energy, please see ... Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Hate Your Commute Now? It's Going to Get Worse Posted: 08 Sep 2013 11:07 AM PDT Liz and I traveled this past Labor Day weekend. We drove from Crystal Lake, Illinois to a golf resort in Manistee, Michigan. Traffic was bad in the Chicago area as expected, but exceptionally slow traffic continued all the way through Indiana, and even into Michigan, all along I-94 until we reached Michigan 31. M-31 breaks off from I-94 roughly at St. Joseph. It was several hours of driving hell starting out, and continued late into the evening, near midnight. I bring this up because I stumbled on a MarketWatch article Hate your commute now? Just wait 5 years Here is slide number 5 of 13. Indianapolis to Chicago, I-65 Labor Day traffic on Interstate 65 from Indianapolis to Chicago is 49% higher than average at its peak. Unless a major transportation project is undertaken in the next five years, commuters will experience this level of congestion on the average day by the year 2033. I-65 intersects I-94 near Gary Indiana. I-80 and I-90 merge in close by. It is one hell of a congestion. My experience previously was things start getting better near the Indiana-Illinois border. That didn't happen this Labor Day trip. Obviously states are strapped for cash, but there were three or four sections of highway under repair in Indiana and a couple more in Michigan. One of the problems is prevailing wage laws such as Davis-Bacon drive up .cost of repairs. Unions and prevailing wage laws massively drive up construction costs. Even FDR was against the notion of public unions. Davis-Bacon Background I have discussed Davis-Bacon on many occasions. Inquiring minds interested in a background on the original purpose of the act should read My Thoughts on the Davis-Bacon Act. "... while the sponsors and supporters of the Act also intended it to disadvantage immigrant workers of other races, these thinly veiled references make it clear that the Act was primarily intended to discriminate against blacks." The Davis-Bacon Act as amended, requires that each contract over $2,000 to which the United States or the District of Columbia is a party for the construction, alteration, or repair of public buildings or public works shall contain a clause setting forth the minimum wages to be paid to various classes of laborers and mechanics employed under the contract. Under the provisions of the Act, contractors or their subcontractors are to pay workers employed directly upon the site of the work no less than the locally prevailing wages and fringe benefits paid on projects of a similar character. The Davis-Bacon Act directs the Secretary of Labor to determine such local prevailing wage rates. There are 117 classifications of jobs for which some set of bureaucrats must determine "prevailing wages". Here is a partial list: ASBE = International Association of Heat and Frost Insulators and Asbestos Workers BOIL = International Brotherhood of Boiler Makers, Iron Shipbuilders, Blacksmiths, Forgers and Helpers BRXX = International Union of Bricklayers, and Allied Craftsmen (bricklayers, cement masons, stone masons, tile, marble and terrazzo workers) CARP = United Brotherhood of Carpenters and Joiners of America ELEC = International Brotherhood of Electrical Workers (electricians, communication systems installers, and other low voltage specialty workers) ELEV = International Union of Elevator Constructors ENGI = International Union of Operating Engineers (operators of various types of power equipment) IRON = International Association of Bridge, Structural and Ornamental Iron Workers LABO = Laborers' International Union of North America PAIN = International Brotherhood of Painters and Allied Trades (painters, drywall finishers, glaziers, soft floor layers) PLUM = Operative Plasterers' and Cement Masons' International Association of the United States and Canada PLAS = United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry of the United States and Canada ROOF = United Union of Roofers, Waterproofers and Allied Workers SHEE = Sheet Metal Workers International Association TEAM = International Brotherhood of Teamsters Even FDR Understood the Problem Public unions get into bed with management and politicians and work out sweet deals for themselves at taxpayer expense. No one looks out for the taxpayer. Even FDR understood the problem. Message From FDR Inquiring minds are reading snips from a Letter from FDR Regarding Collective Bargaining of Public Unions written August 16, 1937. All Government employees should realize that the process of collective bargaining, as usually understood, cannot be transplanted into the public service. It has its distinct and insurmountable limitations when applied to public personnel management.Time to Scrap Davis-Bacon, End Public Union Collective Bargaining Before any project can be economically viable, labor costs must be addressed, and that is exactly why we need to scrap Davis-Bacon and all prevailing wage laws. We also need to eliminate collective bargaining of public unions. Unless and until we do that, we will dramatically overpay for infrastructure projects and taxpayers will pay through the nose for them. Government should strive to provide the most services at the least cost. Public unions strive to provide the fewest services at the most cost. Is it any wonder cities and states are broke? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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There are proven strategies that generic products can use so that they're more likely to be stumbled upon by someone searching. Name your new book with all sorts of keywords in the title, for example, so it organically ranks higher for those very keywords...
The alternative is to create a product that earns a reputation sufficient that people choose to talk about it, choose to argue about it, choose to look for it. Not something like it, but it.
Nice to be found. Essential to be sought.
This was always a good idea, but in a post-search era of mobile and social, it's now the best idea.
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End of U.S. Imperium—Finally!? Obama About to Suffer Glorious Defeat in Congress? Posted: 07 Sep 2013 01:12 PM PDT The coalition of the willing is now down to the US alone as France now wants to wait for more data on alleged gas usage. Yet, President Obama rejects G20 pressure to abandon Syria air strike plan. Obama Plans Full Court Press Inquiring minds note that Obama plans a 'full-court press' to sway Congress and a speech to US citizens on September 10. Obama's address to the nation from the White House on Tuesday will be part of a rejuvenated lobbying effort on Syria as Congress returns to Washington next week. A Democratic congressional aide said the administration is planning "a full-court press" aimed at undecided lawmakers.Polls Show Citizens Solidly Against War John Nichols writing for The Nation accurately sums up the situation in 'Nobody Wants This Except the Military-Industrial Complex' House Speaker John Boehner, R-Ohio, backs President Obama's request for authorization to intervene militarily in Syria, as does House Democratic Minority Nancy Pelosi, D-California. 'Nobody Wants This Except the Military-Industrial Complex' Nichols referred to a Huffington Post article quoting Congressman Alan Grayson, D-Florida, "nobody wants this except the military-industrial complex". "One thing that is perfectly clear to me in my district, and I think is true in many other districts from speaking to other members, is that there is no desire, no desire on the part of people to be the world's policeman," Grayson said on SiriusXM's "The Agenda with Ari Rabin-Havt," which aired Thursday morning. "For us to pick up this gauntlet even on the basis of unequivocal evidence of chemical warfare by the Syrian army, deliberately against its own people -- even if there were unequivocal evidence of that -- that's just not what people in my district want."Expected Votes on Authorizing Military Strike The End of U.S. Imperium—Finally! An article on The Daily Beast by David Stockman contains so much uncommon sense that it makes me want to stand up and salute! Please consider The End of U.S. Imperium—Finally! by David Stockman. Next week Congress can do far more than stop a feckless Tomahawk barrage on a small country that is already a graveyard of civil war and sectarian slaughter. By voting "no," it can trigger the end of the American Imperium—five decades of incessant meddling, bullying, and subversion around the globe that has added precious little to national security but left America fiscally exhausted and morally diminished.Heart of the Hypocrisy In case you missed it, Stockman nails the heart of US war-mongering hypocrisy with this question: "After having rained napalm, white phosphorous, bunker busters, drone missiles, and the most violent machinery of conventional warfare ever assembled upon millions of innocent Vietnamese, Cambodians, Serbs, Somalis, Iraqis, Afghans, Pakistanis, Yemeni, Libyans, and countless more, Washington now presupposes to be in the moral-sanctions business?" There is much more in the article. Please take a look. David Stockman is also the author of The Great Deformation: The Corruption of Capitalism in America and the #1 New York Times bestseller The Triumph of Politics: Why the Reagan Revolution Failed. Is this the "End of U.S. Imperium"? Finally? We should all hope so. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Dave Ramsey was telling a small business person how he'd built his media empire. The guy interrupted, "well, sure, that's fine for you, because you have a trust brand."
A trust brand?
What other kinds of brands are there?
Perhaps your brand stands for cheap or convenient. Sure, you can win with that for a while, at least until someone gets a little cheaper or the internet gets a little closer. For the rest of us, though, there's only one option, isn't there?
When you have a choice in what to buy, you will first and foremost (and second and third in fact) base your choice on a simple question, "who do I trust to keep the promise that the marketers are making?"
The fact is, people will soon forget if they overpaid for something. They will probably never (ever!) forget if you violated their trust.
The fascinating thing: even though most everyone shakes their head in agreement on this topic, they get stuck answering the question, "how have you regularly overinvested and prioritized being the most trustworthy organization/individual in your industry?" Being just like the others and doing your job doesn't get you to this level.
It doesn't matter if you work for a search engine, run a plumbing service or organize a conference. If I've come to know you and trust you and then you turn your back on me, abandon me and make me feel like a fool for trusting you, I won't be back any time soon.
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