marți, 12 iulie 2011

SEOmoz Daily SEO Blog

SEOmoz Daily SEO Blog


The Responsibilities of SEO Have Been Upgraded

Posted: 11 Jul 2011 04:54 PM PDT

Posted by randfish

When I started in the SEO field (circa 2003), the job responsibilities weren't easy, but the list was relatively small. Over the next 5 years, those responsibilities increased, but it was primarily in tactical and knowledge sorts of ways. A 2003 vs. 2008 rundown might look something like:

SEO Responsibilities 2003-2008

(Notes on image above: There's some over-simplification in this list, and some items cross the artificial 2003 barrier a bit)

The last 2.5 years, however, have made for some fairly substantive changes. We're facing large-scale, industry-shifting trends that have upset the classic model for search engine optimization, including:

  • Google's Vince update and others like it where search engines are biasing toward brands over smaller, lesser-known sites.
  • Panda and the focus on user behavior, trust and authority of sites based on their look/feel/content style/etc. has changed what it means to do SEO, just as the Florida update did at the end of 2003.
  • The shift in web user behavior toward social media - more than 20% of our time spent online is spent on social.
  • Fragmentation of the social media market: LinkedIn just passed MySpace to become the #2 social network in the US, and Twitter, Facebook, Tumblr, Reddit, StumbleUpon (and soon, Google+, IMO) all have 10million+ active users. FourSquare also just passed that mark.
  • The powerful increase in content creation as a marketing tool for businesses. 57% of companies in Hubspot's recent survey run an active blog!
  • An overwhelming increase in mobile and, thus, local search/web usage leads to portals like Google Maps, Bing Maps, Yelp, Citysearch, UrbanSpoon, FourSquare, etc. offering massive potential value to local businesses and service providers.
  • The recession in 2008 caused a massive change in how businesses think about employment - human resources are nearly the last thing companies will add to their costs, and while that's generating amazing profits, it's having a rough impact on employment. As a part of this trend, SEOs have been asked to shoulder many new and heavy burdens.

Thus, we're faced with a picture where the responsibilities of SEOs looks more like this:

SEO Responsibilities in 2011

(Note: Some of these are due to changes in SEO itself, and others due to the additional expectations placed on those performing SEO)

If you're in the SEO field, this shift is both a positive and a negative. If you can keep up with the workload, manage all the metrics, reporting, data and platforms AND perform effectively in all of these spheres, you're likely able to charge outsized fees (or earn a much higher salary). If you remain tactical and niche, you're either going to be undervalued or you'll need to find ways to make that specialization and the ROI you can earn visible to your clients/managers.

The job of an "SEO" is so much more than what we think of and talk about as the basics of classic "Search Engine Optimization" that it almost feels as though we deserve a new title... and probably a raise :-)


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President Obama on Deficit Reduction: "If Not Now, When?"

The White House Your Daily Snapshot for
Tuesday, July 12, 2011
 

President Obama on Deficit Reduction: "If Not Now, When?"

Yesterday, the President held a news conference in which he addressed the ongoing efforts to find a balanced approach to the budget and fielded questions from reporters. President Obama continues to work daily with Congressional leaders from both parties.

Watch the full press conference from yesterday or read the highlights.

 Photo of the Day



President Barack Obama is briefed before a phone call with President Dmitry Medvedev of Russia in the Oval Office, July 11, 2011. (Official White House Photo by Pete Souza)

In Case You Missed It

Here are some of the top stories from the White House blog.

President Obama on Tackling our Debt and Deficit
Here are a few highlights from President Obama's press conference.  

The President’s Executive Order on Improving and Streamlining Regulation by Independent Regulatory Agencies
President Obama issues a new Executive Order asking the independent regulatory agencies, including the Consumer Product Safety Commission, the Federal Trade Commission, the Federal Communications Commission, and the Securities and Exchange Commission, to take new steps to ensure smart, cost-effective regulations, designed to promote economic growth and job creation.

Open for Questions: Live Chat on Improving Federal Websites
On Tuesday, July 12th, 2011 at 4:00 PM EDT, join Administration officials for a live chat to discuss ways to improve the online experience with Federal websites.

Today's Schedule

All times are Eastern Daylight Time (EDT).

10:00 AM: The President and the Vice President receive the Presidential Daily Briefing

10:30 AM: The President meets with senior advisors

12:30 PM: Press Briefing by Press Secretary Jay Carney WhiteHouse.gov/live

2:15 PM:
The President awards Sergeant First Class Leroy Arthur Petry, U.S. Army, the Medal of Honor; The Vice President also attends WhiteHouse.gov/live

3:15 PM: The President and the Vice President meet with Congressional Leadership

WhiteHouse.gov/live Indicates events that will be live streamed on WhiteHouse.Gov/Live

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SEOptimise

SEOptimise


25 Must Follow Trunk.ly Users Who Get You the Latest SEO Nuggets

Posted: 11 Jul 2011 05:47 AM PDT

*

Trunk.ly is the killer app nobody really talks about. It deserves the hype of Friendfeed or Quora, but barely anybody notices the huge impact it may have in future and it’s only rarely that someone explains how useful it already is. A few articles urge you to use it, but

Trunk.ly is indeed the solution for half a dozen Web-related problems almost everybody faces.

First and foremost, it get rids of all the fluff and chatter and lets you follow your favourite friends and influencers holistically on the Web. Trunk.ly simply collects all the links a person shares throughout the Web.  This might sound a bit like the aforementioned Friendfeed, but it lacks the annoying and time-wasting features of the former.

I’ve been using Trunk.ly ever since it seemed that Delicious would be killed off completely by Yahoo. Thus I frantically tried several Delicious alternatives. Trunk.ly was the best of them. Meanwhile, I’m using Delicious again but I also use Trunk.ly for other reasons than just social bookmarking.

Delicious is great for organising your own bookmarks. It never was a good place to share or even overview your friends’ bookmarks.

It has some features for that but they are too hidden and too many clicks away. Also, most of the link sharing these days happens on Facebook, Twitter, Tumblr and the like.

On Trunk.ly it’s far easier to follow how popular a particular post is. I can see who the people are who share the link, no matter where they share it. I can follow the shared links from people I respect on the Web as a whole. So who are the people you want to get the links served from when it comes to SEO, search marketing and social media optimisation?

 

Here are 25 must follow Trunk.ly users who get you the latest SEO nuggets:

 

  1. Lee Odden of TopRank Online Marketing
  2. Justin Briggs aka seozoombie, independent SEO consultant
  3. Bharati AhujaWebPro Technologies
  4. Andrew Doyle of Crafted Media
  5. Todd Mintz, an SEO blogger who contributes everywhere
  6. Alex Moss of Pleer SEO
  7. Matthew Edward of Springboard SEO
  8. Richard Baxter of SEO Gadget
  9. Aaron Chronister aka TheMadHat
  10. Tad Miller from Search Mojo
  11. Wayne Barker of Hallam
  12. Gabriella Sannino alias SEOcopy from Level343
  13. Dawid Iwanow of The Lost Agency
  14. Aleyda Solis, spanish SEO
  15. James Zolman alias jameszol of Familyhomesecurity.com
  16. Gianluca Fiorelli of Italiaseo
  17. Dobata
  18. Tom Demers of Measured SEM
  19. Samir Balwani
  20. Marc Levy of Matan Media
  21. Christoph Cemper of Cemper.com
  22. Andrew Shotland of Local SEO Guide
  23. Eric Enge aka stoneteple from Stone Temple Consulting
  24. Debra Mastaler of Alliance Link
  25. Courtney Seiter from Raven

As you see, these people are not just the usual suspects or the SEO industry giants.

These are the curators who provide the links you want to know about and can with the help of Trunk.ly.

You just get the links – nothing less but also nothing more, so there is no typical social media time-wasting going on here.

Just go to your timeline aka “Friends’ links” and see what people share almost in real time. The number of people who share a link are displayed as well, so you see whether it matters to more than one person. For example, just now I see that  “5″ people have shared a post by Claire Carlile on targeting the right keyword phrases I appreciate.

Of course there may be even more great Trunk.ly users from the SEO industry you want to recommend. Please do it in the comment section!

If you don’t have the time to follow all the people above, you can try checking out the SEO experts group instead. This is OK but contains mostly links for SEOMoz and Search Engine Land. For hidden gems you have to follow my route.

* Image by Larissa Sayer

© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 25 Must Follow Trunk.ly Users Who Get You the Latest SEO Nuggets

Related posts:

  1. 30 Social Search Tools & SEO Resources for Power Users
  2. 30 Efficient Web Tools that Save Time and Make Money for Power Users
  3. 30 Very Useful Twitter Tools You Must Be Aware Of

Seth's Blog : The invisible crossroads

The invisible crossroads

In Career World, crossroads don't happen very often. Should I go to college? Which one? Should I quit this job? Where should I apply...

In Project World, on the other hand, every day offers a choice that could change things. Should you start a new project? Organize a conference? Open a new channel of social media? Quit something you're doing right now to make time for something else?

It's easy to get stressed and excited about the infrequent crossroads. It's just as easy to ignore the daily opportunities you have to change everything.

 

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luni, 11 iulie 2011

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Sheer Panic; EU Revives Default, Buyback Ideas; New Strategy Coming "Shortly", No Timeline Set; Here's a clue: They are Clueless

Posted: 11 Jul 2011 08:03 PM PDT

Once again the best comedy show anywhere comes from the offices of the ECB and EU. Please consider EU Revives Buyback Idea as Crisis Hits Italy
As exploding bond yields in Italy and Spain brought the crisis closer to the heart of the euro area, Europe's search for answers took it back to proposals that were scuttled by Germany earlier this year. After a nine-hour meeting, the 17 euro ministers issued a six-paragraph statement pledging to flesh out details of a new strategy to end the 21-month-old crisis "shortly," without setting a timeline.

The decision to have another look at reinforcing the European Financial Stability Facility, the 440 billion-euro ($618 billion) bailout fund that was beefed up only last month, came after talks with bondholders over a "voluntary" rollover of Greek debt ran into a threat by credit-rating companies to put Greece in default.

Finance ministers offered varying interpretations of the commitment to explore a wider range of options. For Dutch Finance Minister Jan Kees de Jager, who insists on getting bondholders to roll over Greek debt, the pledge includes the possibility of the "selective default" opposed by the ECB.

Europe's lunge back to basics came after Greek Prime Minister George Papandreou complained that a "cacophony" had sowed "panic" that overwhelmed the budget cuts that he pushed through his parliament amid street riots last month.

The uphill struggle for solvency in Athens was dramatized by data yesterday showing the central government's deficit widened 28 percent in the first half of 2011, with spending surpassing targets and revenue falling short.

Rejected by Germany earlier this year, the buybacks would pare Greece's debt burden of 142.8 percent of gross domestic product by enabling it to retire bonds at a discount.

In discussions that wrapped up last month, Germany blocked proposals to add buybacks to the bailout fund's toolkit, opposing the use of taxpayer money to help countries like Greece wriggle out of their debt.

Finance ministers also signed a treaty to establish the European Stability Mechanism, which will replace the temporary fund in mid-2013 and include provisions for a private-sector role.

Euro-area governments will put 700 billion euros of cash and callable capital into the ESM, giving it the capacity to lend 500 billion euros. It requires unanimous government ratification to go into operation.
If that collection of inactivity, unbelievable promises, conflicting strategies, and blame placing does not show panic, what does?

Please note the buyback proposal involves German taxpayers. Think that will fly?

In a state of panic, who knows what the ECB and EU might consider. However, they sure could not agree to anything in a nine hour meeting other than to agree to announce a plan "shortly".

Here's a clue: They are clueless.

For additional commentary on Monday's events, please consider



Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Recall Madness in Wisconsin: Republicans Run as Democrats; Permanent Election Season Through 2012

Posted: 11 Jul 2011 01:21 PM PDT

Wisconsin Democrats, upset by fiscal sanity and common sense legislation that will benefit all Wisconsin have launched a recall campaign against six Republican legislators who sided with Governor Scott Walker on much needed collective bargaining legislation.

In response, some Republicans are hoping to win the primary by running as Democrats. The recall Republicans effort is this week.

Moreover, Republicans are hoping to recall two Democrat legislators. The Republican primary is July 19.

Please consider 'Madness Abounds' as Fake Candidates Confuse Wisconsin Recalls
Wisconsin voters will choose among real and fake Democrats this week to challenge six Republican senators in recall elections that may derail the agenda of Governor Scott Walker.

The primaries are the opening skirmish in a state at political war. The six districts in tomorrow's races have Republicans running as Democrats, hoping to win the nomination and effectively render the Aug. 9 recall votes meaningless.

On July 19, there will be two primaries and a full-fledged recall aimed at Democratic senators who fled the state in February in hopes of blocking the measure, which touched off weeks of protests across the nation.

State election law allows open primaries, which means that voters can participate regardless of partisan affiliation. It also allows members of one party to enter another's primary.

The state's nine legislative recall elections compare with a total of 20 across the nation since 1913, according to Joshua Spivak, a senior fellow at the Hugh L. Carey Institute for Government Reform at Wagner College in New York.

If any recalls succeed, that will encourage more, McCabe [Mike McCabe, executive director of the Wisconsin Democracy Campaign, a nonprofit that advocates openness in government] predicted, including one that has been started against Walker, who cannot be ousted until he has been in office a year.

"We could more or less have a permanent election season continuing through 2012," McCabe said. "It almost becomes a foregone conclusion about recalling the governor."
Union-Busting is a "Godsend"

I comment Governor Walker and everyone who voted for his common-sense proposal. The results are in: Union-Busting is a "Godsend"; Elimination of Collective Bargaining is the Single Best Thing one Can do for School Kids

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


European Government Bond Spreads at Record Highs vs. Germany; 2-Year Spreads: Greece 30.09, Portugal 17.11, Ireland 16.58

Posted: 11 Jul 2011 10:00 AM PDT

10-Year Government Bond Yields and Spreads vs. Germany

CountryYieldChangeYield HighSpread Spread High
Germany2.67-0.16 0
Portugal 13.31+0.39Y10.64Y
Ireland13.34+0.43Y10.67Y
Greece17.02+0.16 14.35
Spain5.96+0.28Y3.29Y
Italy 5.61+0.34Y2.94Y


2-Year Government Bond Yields and Spreads vs. Germany

CountryYieldChangeYield HighSpread Spread High
Germany1.25-0.20 0
Portugal 18.36+0.87Y17.11Y
Ireland17.83+1.40Y16.58Y
Greece31.34+0.96Y30.09Y
Spain4.18+0.41Y2.93Y
Italy 4.11+0.60Y2.86Y


Notice those incredible spreads on 2-year yields.
Greece 30.09, Portugal 17.11, Ireland 16.58

ECB president Jean-Claude Trichet can scream "no defaults" all he wants but the bond market simply will not go along. For the charts that made up this post, and for additional commentary, please see ...


These numbers likely have Trichet and EU officials ***ting bricks. What are they going to do, up the size of the bailout fund to infinity?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Bond Vigilantes Strike; Crisis in Italy Escalates; Portugal 2-Year Debt Hits 18.36%, Greece 31.34%, Ireland 17.83%; New Record High Spreads

Posted: 11 Jul 2011 08:34 AM PDT

In response to EU Calls Emergency Meeting on Italy; Don't Worry "It's a Coordination, Not a Crisis"; Short Sellers Blamed; Junckeritis Spreads I received an interesting comment from "fedwatcher"
The "Bond Vigilantes" are out in force in the European Sovereign Debt markets. What is at risk here is not Italy, rather it is the Euro itself.

The Euro-zone suffers from an incomplete financial system. The collection of sovereign states that adopted the Euro have toothless central banks that in turn depend on a toothless ECB. The ECB is not a central bank equivalent to the U.S. Federal Reserve or the Bank of England as there is no European Treasury and no central taxing authority. Rather the Euro-zone states depend on the support of individual banks and those banks are all over levered with too much sovereign debt.

The assumption was that these banks did not have to have reserves against sovereign debt as there was no default risk. As the real problem of default was recognized, these banks bought Credit Default Swap insurance but the "insurers" cannot pay off.

The PIIGS have the power to bring the Euro down. That is their hole card. The German public has the power to bring the Euro down. That is Berlin's hole card. The French have no hole card and across the border in Belgium you have a sovereign state largely dependent on its hosting of many EU bureaucrats.

Many European banks are on life-support from the U.S. Federal Reserve since the EU is toothless. Thus, the U.S. is a hidden party to these negotiations.

So in the Euro-zone we have insolvent banks, insolvent governments, and a currency union that lacks the full set of tools to survive. No wonder the Bond Vigilantes are out in full force.
Portugal 2-Year Government Debt Yield



Portugal 10-Year Government Debt Yield



Italy 2-Year Government Debt Yield



Italy 10-Year Government Debt Yield



Spain 2-Year Government Debt Yield



Spain 10-Year Government Debt Yield



Ireland 2-Year Government Debt Yield



Ireland 10-Year Government Debt Yield



Greece 2-Year Government Debt Yield



Greece 10-Year Government Debt Yield



Germany 2-Year Government Debt Yield


Germany 10-Year Government Debt Yield



For further analysis, please see Invisible Elephant Now Visible; EU Ready to Tell Trichet to "Stuff It"; Help for Italy?

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Invisible Elephant Now Visible; EU Ready to Tell Trichet to "Stuff It"; Help for Italy?

Posted: 10 Jul 2011 11:39 PM PDT

ECB president Jean-Claude Trichet has been battling Germany, the bond markets, and EU officials over his "No Greek default, not even a soft one" stance. That battle is about ready to come to an inglorious end for Trichet.

The Financial Times reports EU stance shifts on Greece default
European leaders are for the first time prepared to accept that Athens should default on some of its bonds as part of a new bail-out plan for Greece that would put the country's overall debt levels on a sustainable footing.

The new strategy, to be discussed at a Brussels meeting of eurozone finance ministers on Monday, could also include new concessions by Greece's European lenders to reduce Athens' debt, such as further lowering interest rates on bail-out loans and a broad-based bond buyback programme. It also marks the possible abandonment of a French-backed plan for banks to roll-over their Greek debt.

"The basic goal is to reduce the debt burden of Greece both through actions of the private sector and the public sector," said one senior European official involved in negotiations.

Officials cautioned the new tack was still in the early stages, and final details were not expected until late summer. But if the strategy were agreed, it would mark a significant shift in the 18-month struggle to contain the eurozone debt crisis.

Until now, European leaders have been reluctant to back any plan categorised as a default for fear it could lead to a flight by investors from all bonds issued by peripheral eurozone countries – including Italy and Spain, the eurozone's third and fourth largest economies.

A German-led group of creditor countries has for weeks been attempting to get "voluntary" help from private bondholders to delay repayment of Greek bonds, a move they hoped would lower Greece's overall debt while avoiding a default.

But in recent days, debt rating agencies warned any attempt to get bondholders to participate would represent a selective default. Rather than abandon bondholder buy-ins, however, several European leaders have decided to return to a German-backed plan to push current Greek debt holders to swap their holdings for new, longer-maturing bonds.

The move essentially scraps a French proposal unveiled last month, which many analysts believed would only add to Greek debt levels by offering expensive incentives for banks that hold Greek debt to roll over their maturing bonds.

Officials said the Institute of International Finance, the group representing large banks holding Greek debt, has gradually moved away from the French plan and begun to embrace elements of the German plan.
At long last Trichet is about to find out he is not bigger than the bond market.

Help for Italy?

Bloomberg reports Euro Falls to Two-Week Low as Leaders to Meet Amid Contagion Concerns
The euro dropped against most major peers after Die Welt reported that the European Central Bank is seeking to expand a fund to include help for Italy, following a coordinated rescue for Greece by the European Union and International Monetary Fund.

"Italy is a very large economy, and if indeed we do see contagion spread toward Italy, then the ECB, EU and IMF will need to come up with a totally different plan to deal with it," said Khoon Goh, head of market economics and strategy at ANZ National Bank Ltd. in Wellington. "Ongoing sovereign concerns are proving to be a real drag on the euro."

The yield on Italy's 10-year bond rose to a nine-year high of 5.27 percent on July 8, driving the premium over German bunds to a euro-era record of 244 basis points.

The bailout fund may have to be doubled to 1.5 trillion euros ($2.13 trillion) to cover a crisis in Italy, the ECB said, according to the German newspaper Die Welt. The Financial Times cited unidentified senior officials as saying European leaders are prepared to accept that Greece should default on some of its bonds.
Invisible Elephant Now Visible

On January 7 I posted Italy The Invisible Elephant.

Six months later, mainstream media is discovering that fact.

I had to laugh when three days ago Calculated Risk commented A top European analyst put out a research note last night calling Italy "the elephant in the room".

Italy is now clearly visible, and mainstream media is 6 months late.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List