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Behold Facebook’s New ‘Page Insights’ Dashboard Posted: 23 Nov 2011 07:02 AM PST In what seems to me to be a bid to prove to marketers that advertising with Facebook can produce great results, Facebook have rolled out a new 'Page Insights' dashboard which provide metrics on user engagement. They intend to delete all data from your old insights page on the 15th of February 2012 and will stop collecting data on the 15th of December 2011. The new dashboard looks like this: In addition to 'total likes', you can now view the number of friends that your fans have, thereby giving you an estimate of your total reach. You probably would have seen the stats for the number of people 'talking about this' on Facebook pages for a while; this is now provided on the dashboard as well. This is quite an important statistic to gauge your engagement with your community, as shares, comments, likes, posts etc. are all taken into account. Your weekly total reach gives you the number of people who have seen any content associated with your page, including 'ads' and 'sponsored stories' that send traffic to your page. This metric is quite unique as it is different to 'impressions', where you're provided with the number of unique people who have seen the ad. This metric in my opinion would be quite useful, especially when running a branding campaign. Below the graph, you are provided with stats for all your page posts: - Your 'Reach' (number of unique people who've seen your post), - Your 'Engaged Users' (the number of unique people who have clicked on your post). - Those who are 'Talking about this' (the number of unique people who have liked, commented or shared your post; or responds to your event; or answers a question you posted) and - 'Virality' ('people talking about this' divided by 'reach' and multiplied by 100) – this is basically your viral thermometer. What's cool about these stats is if you click on the figures, you are provided with even more statistics, such as how many of these posts were 'organic', 'paid' or actually 'viral' etc. On the tree menu on your left, you can navigate to see your statistics about your 'likes'. This is quite similar to the old insights, but in addition to the gender, age and geographic locations of your community, you can also view 'where your likes came from'. This is quite useful to know whether people liked your page from their newsfeed, on your website, or after visiting your page; all this provided for you on a timeline. This will be especially useful to gauge which mediums of promotions are performing best, such as 'paid ads', special offers for the Facebook community and website content updates (do people like your page once they arrive at a new product page or a post etc.). Under reach, again you're provided with demographic data, but what's even more interesting is the stats about 'how you reached people' and also your top referrers.
As I mentioned before, the 'Talking about this' section is probably the most important in terms of gauging your social media health. These graphs provide you with data about the number of 'unique people' who created a story about your page and also the number of 'unique people' who saw a story about your page published by their friend. All this data and information is wonderful for an eMarketer, but how can you utilise this data in order to improve business performance and activity? Each business is unique and has different goals, which means that your social media strategy would also differ. However, one thing I believe will remain a constant, which is even more emphasised by all these metrics, is the consistent supply of unique and useful content and engagement with your community. Using the plethora of data provided by Facebook, you can now gauge what type of content resonates with your community and what doesn't. This is by far the most generous Facebook has ever been in terms of providing data to page owners. Hopefully this will provide eMarketers with greater direction on their social media campaigns. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Behold Facebook's New 'Page Insights' Dashboard Related posts: |
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Irish Prime Minister Begs EU for Debt Relief in Disgraceful Performance Posted: 23 Nov 2011 08:11 PM PST Ambrose Evans-Pritchard is back on track with Ireland demands debt relief, warns on EU treaties The Irish government has suddenly complicated the picture by requesting debt relief from as a reward for upholding the integrity of the EU financial system after the Lehman crisis, though there is no explicit linkage between the two issues.Will, Not May Pritchard summed up the entire situation quite nicely in his opening lead "Europe's plans for treaty changes to enforce fiscal discipline in the eurozone may fall foul of popular anger in Ireland unless the EU creditor states agree to share more of the pain." My one quibble is with the word "may". The correct word is will. I am quite disappointed that it took Ireland this long. Voters smashed the Fianna Fail (FF) party to smithereens in February (see Massive Rout in Irish Elections; Collision Course with the EU; Default the Best Option for Ireland), to teary-eyed outgoing politicians, only to see incoming party Fine Gael, led by incoming prime minister Enda Kenny, do the exact same thing FF would have done: bail out German and French banks at the expense of Irish taxpayers. Quite frankly this is maddening. What the hell good are elections if the only choice by either party is to bail out the banks? Worse yet, in Ireland's situation, it is foreign banks that are bailed out. Enda Kenny "Pleads" for Help Actually, Kenny did not "demand" debt relief, he begged for it. Moreover he is willing to kiss ass to get it. The Wall Street Journal reports Irish PM Kenny: Must Meet Targets To Win Back Economic Sovereignty Ireland will have to meet the austerity budget targets set by its bailout lenders if the country is to get its economic sovereignty back, Irish Prime Minister Enda Kenny said Tuesday.If Kenny had any backbone at all he would have told the IMF and EU to "go to hell" just as Icelandic voters did and more importantly, just as Irish voters expected. Instead, Kenny wimped-out to the exact same demands from the IMF and EU that Fianna Fail would have done. Public Mood Turns Sour Mr Noonan, Ireland's finance minister said "Ireland's public mood has turned very sour". Of course it has. Wimps like Kenny and Noonan have caved into every EU and IMF demand, at the expense of Irish taxpayers, in spite of an overwhelming election to do something different! I repeat what I said earlier today in Eventually, Will Come a Time When .... Eventually, there will come a time when a populist office-seeker will stand before the voters, hold up a copy of the EU treaty and (correctly) declare all the "bail out" debt foisted on their country to be null and void. That person will be elected. Kenny did not do what he was elected to do. He should be kicked out of office on his ass and replaced by someone who will. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Eventually, Will Come a Time When .... Posted: 23 Nov 2011 11:46 AM PST Inquiring minds note that French presidential candidate Le Pen calls for France to quit euro Marine Le Pen, the leader of France's far-right National Front, has made abandoning the euro one of the pillars of her presidential election campaign, launching a powerful attack on the ailing single currency as she seeks to bolster her already strong showing in the opinion polls.Le Pen supports misguided policies on trade and numerous other issues. However, protectionists and isolationists will eventually win the way, on one issue and one issue alone. Last April, in Finland, the "True Finn" party soared from obscurity based on one simple idea: stopping bailouts of euro-zone member states. The rest of the "True Finn" platform was cancerous, yet meaningless. Voters everywhere are fed up with bailouts. My Point Eventually, there will come a time when a populist office-seeker will stand before the voters, hold up a copy of the EU treaty and (correctly) declare all the "bail out" debt foisted on their country to be null and void. That person will be elected. Le Pen may be too early, and France may not be that country, but the time will come. Greece, Finland, Germany, Belgium, and even France are possibilities. All it will take, is for one charismatic person, timing social mood correctly, to say precisely one right thing at exactly the right time. It will happen. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Posted: 23 Nov 2011 09:17 AM PST No doubt emergency meets are underway in numerous countries right now following a failed German bond auction. Bond auctions have failed before, but not in Germany (at least by this much), and never at a worse time. Link if above video does not play: German Bond Auction Disaster Key Ideas Expressed in Video "What people are saying is Germany is going to have to pay the bill. ... Just possibly, today is the day people may have decided German bonds are not the safe haven they thought they were. ... It's all about confidence isn't it?" It's actually about solvency, not liquidity, not confidence. Solvency issues in Greece, Spain, and Portugal have now affected the core. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Posted: 23 Nov 2011 03:58 AM PST Ambrose Evans-Pritchard speaks of the Self-serving myths of Europe's neo-Calvinists In his article he chastises Germany for its role in the Eurozone mess, citing Germany's Wolfgang Schauble and the northern neo-Calvinists. Pritchard also praises a report by Simon Tilford and Philip Whyte on how stricter rules threaten the eurozone. There is certainly much in the report that I agree with, primarily a description of the problem. Unfortunately, there is even more I disagree with, notably the solution. Ideas I agree with:
Hopefully we can all agree on those 10 points. The problem is the Euro was fatally flawed from the beginning. No in Many Languages No currency union has ever survived without there being a fiscal union at the same time. Is Germany to blame for this? I say Nein, Non, Ochi, Iie, Nie, Nej, and of course No. Who is to Blame? The rules of the Maastricht Treaty were known by everyone at the outset and there were many architects of the Euro idea including Jean-Claude Trichet. In that regard it makes as much sense to blame France as it does Germany. Moreover, countries could have accepted or rejected the treaty. Every country had a vote (or many votes - as politicians crammed the Euro down their citizens' throats whether they wanted it or not). The UK chose wisely, other countries did not, including Germany. Every country stupid enough to enter this untenable arrangement can look in the mirror and blame themselves. The Non-Solutions Unfortunately, the rest of the report borders on the nonsensical, notably "All eurozone countries should therefore finance debt by issuing bonds which would be jointly guaranteed by all of them." The authors then proceed to discuss all the inherent problems with the idea including "moral hazards", borrowing targets, etc, stating "A dogmatic target of budgetary balance four years hence, irrespective of a country's position in the economic cycle, would achieve little." The authors then have to figure out a way around dogmatic targets, proposing "rules should be set with reference to the cyclically-adjusted fiscal position for each member state." That of course creates another problem as to how to do that, coming to the conclusion that 17 votes is too many, and a creditor-dominated board would not work, but "A board of nine economists, from the big eurozone economies, the European Commission, the European Central Bank (ECB) and the OECD might form a good basis." Good grief. Wait, I am not done yet. The authors freely admit "the issuance of eurobonds will not prevent debt crises in the absence of steps to reduce trade imbalances within the eurozone" then attempt to dream up solutions to that problem. That idea makes as much sense as attempting to solve a trade disparity between California and Indiana. We are still not done yet. The authors see a need to "set up a jointly-funded, eurozone-wide deposit protection scheme." Finally, the authors conclude "The ECB's mandate is too restrictive. The central bank must guard against excessive inflation. But its fear of inflation blinds it to the much more serious threats confronting the eurozone economy." Apparently Europe needs a "mandate" but one that is meaningless, and allows the central bank to print at will. Conclusion The authors ramble on about various problems, real and imagined, then conclude with ... Eurozone leaders now face a choice between two unpalatable alternatives. Either they accept that the eurozone is institutionally flawed and do what is necessary to turn it into a more stable arrangement. This will require some of them to go beyond what their voters seem prepared to allow, and to accept that a certain amount of 'rule-breaking' is necessary in the short term if the eurozone is to survive intact. Or they can stick to the fiction that confidence can be restored by the adoption (and enforcement) of tougher rules. This option will condemn the eurozone to self-defeating policies that hasten defaults, contagion and eventual break-up.Indeed, Not Pritchard, cited the above paragraph and finished with "Indeed. Read it all" I did read it all and nearly threw up at the self-serving myth there are only two options.
There is a third option and Pritchard should know it well: Plan for a breakup of the Eurozone and make banks write down bad investments. Bondholders will take a hit, but they deserve to. It is time to stop bailing out banks at the expense of taxpayers. The report by Simon Tilford and Philip Whyte with all their convoluted solutions culminating in the creation of a "fiscal nanny-zone" should be enough to convince anyone the Euro is not worth saving. Countries that disagree can keep the damn thing. If France wants a fiscal nanny-state and unlimited printing by the ECB, fine. Let France have it. True Solution The best solution and the one I propose is for Germany to leave the Eurozone. I am quite sure other countries in Northern Europe would follow. The Euro will still survive in my proposal, and France can be king of the nanny-hill if it elects to stay in. Yes this would be disruptive. However, it would give the Euro-fools what they want and Northern European voters (not politicians) what they want. Michael Pettis outlined a compelling case why Germany exiting the Eurozone is the best option. Please see Eurozone Breakup Logistics (Never Believe Anything Until It's Officially Denied) for details. The Euroskeptics Were Right The Euroskeptics were right, straight from the beginning. Pritchard was among those skeptics. He was right then. He was also correct in a major way when he stated the German supreme court would not allow Eurobonds or ECB printing. Please see Germany's Top Judge Throws Major Monkey Wrench Into Leveraged EFSF Machinery, Demands New Constitution and Popular Referendum for Further Powers for details. Unfortunately he is wrong now. In more ways than one.
Eurobond, Unlimited Printing Foolishness I am not the only one who thinks the eurobond, unlimited printing idea is beyond foolish. John Hussman had an excellent writeup on Monday Why the ECB Won't (and Shouldn't) Just Print Over the past week, we've heard all sorts of propositions that the European Central Bank (ECB) "must" begin printing money to bail out Italy and other countries, because "there is no other option." There are three basic difficulties with this idea.Hussman builds an excellent case. I will conclude the way Pritchard did: "Indeed. Read it all". Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Banks Make Plans for Euro-Zone Split Posted: 23 Nov 2011 01:41 AM PST A few weeks ago many thought a breakup up the eurozone was "unthinkable". Today, "disaster plans" are being made by numerous banks to allow for just that event. The Wall Street Journal reports Banks Ponder Euro-Zone Split A key part of the world's foreign-exchange trading infrastructure is bracing itself for the possibility of a breakup of the euro zone, the latest sign investor concerns about the Continent's debt crisis are on the rise.This is the kind of discussion and action that is needed because a breakup appears inevitable. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2-Year Italian Bond Yield Hits 7.27%, Yield Curve Inverts; Italy, Belgium, Spanish Bonds Smacked Posted: 23 Nov 2011 12:20 AM PST Sovereign debt yields and spreads are under renewed pressure today in Italy, Belgium, and Spain. Sovereign Debt Table 10-Year Bonds
Sovereign Debt Table 2-Year Bonds
Note the inverted yield curve for Italy and Belgium. Italian 2-year bonds were smacked hard today, opening at 7.27% before calming down to 7.06%. The 10-year yield opened at 6.85 and surged to 6.98 before calming down to 6.88%. 2-year Italian bonds are not only above 7%, but also yield more than 10-year bonds. Note: At 4:13 ET 2-Year Italian bonds are back up to 7.21%, and climbing way faster than 10-Yr bonds at 6.91% Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Click Here To Scroll Thru My Recent Post List Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Tips and Tricks for Getting More Out of Google [infographic] Posted: 23 Nov 2011 12:16 PM PST Get More Out of Google, Tips en Tricks for Students Conducting Online Research With technology advancing as quick as it does, we sometimes forget the simple things that brought us here. To educate the students of tomorrow, we've got to continually remember the basic, but crucial tips of one of the biggest tech giant in our day has to offer – so get more out of Google. More Infographics. Click on Image to Enlarge. Source: hackcollege |
Posted: 22 Nov 2011 11:14 PM PST |
Pepper Spraying Cop Becomes Internet Meme Posted: 22 Nov 2011 09:46 PM PST Last week, news broke out that U.C. Davis campus police pepper-sprayed non-violent students protesting on campus as part of the Occupy Wall Street movement. The videos shot of the scene showed a policeman, Lt. John Pike, walking up to the protesters, pulling out his pepper spray and then dousing them at close range. As expected, over the weekend, the incident went viral. The Internet found a way to shame Lt. Pike for his actions. An accompanying Tumblr blog called Pepper Spraying Cop has now sprung up and that notorious photo is being photoshopped into everything from Edward Hopper paintings to Pink Floyd album covers to Star Wars stills. |
Midnight Rider: The World’s Biggest and Heaviest Limousine Posted: 22 Nov 2011 09:00 PM PST The 25-ton, 70 foot long Midnight Rider is the world's heaviest limousine, according the the Guinness Book of World Records. Technically a "Tractor-Trailer Limousine," it was built between 1997 and 2004. The owners of "The Midnight Rider" built it in order to recreate the possibility of relaxed, long-distance, luxury travel that used to be available via railroad. It has been classified as a one of a kind "Tractor-Trailer Limousine" with its 1870's Presidential Pullman Car décor. It's 70 feet long, 14 feet tall and holds up to 40 passengers. There are 3 separate lounges, a full-sized bar, and of course a bathroom. |
Most Popular Cars of the Future [Infographic] Posted: 22 Nov 2011 07:42 PM PST If you have been keeping up with sci fi movies in the past few decades, chances are you have seen plenty of futuristic cars. Thanks to the advancement of technology, cars of the future are becoming a reality. How would you like a battery-powered car? One with the strength of nearly 600 horses? Forged aluminum wheels? Those cool doors that open upward? They can be yours… in the world of tomorrow! Source: compareautoinsurance |
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