475 Million Pages a Year

Your Daily Snapshot for Tuesday, Nov. 29, 2011   475 Million Pages a Year Yesterday President Obama signed a Presidential Memo instructing Federal agencies move into a digital-based record keeping system. The Federal Government creates 475 million pages of records a year-- digitizing these records will save money, promote accountability, and increase government transparency. In Case You Missed It Here are some of the top stories from the White House blog. Millions of Seniors Saving Money on Prescription Drugs, Thanks to the Affordable Care Act So far this year, more than 2.2 million people with Medicare have saved more than $1.2 billion on their prescriptions. Cyber Monday: Providing Americans the Online Protection They Deserve The return of Cyber Monday brings great deals for consumers, but also serves as a reminder of the need for shoppers to be vigilant and for cybersecurity legislation to protect Americans from e-predators. An EU Summit at the White House Today, President Obama met with a group of senior officials from the European Union. Today's Schedule All times are Eastern Standard Time (EST). 9:45 AM: The President receives the Presidential Daily Briefing 2:30 PM: The President has a bilateral meeting with Prime Minister Mark Rutte of the Netherlands 5:30 PM: The President meets with senior advisors Indicates that the event will be live-streamed on WhiteHouse.gov/Live Get Updates Sign up for the Daily Snapshot Stay Connected     Facebook Twitter YouTube Flickr iTunes     This email was sent to e0nstar1.blog@gmail.com Manage Subscriptions for e0nstar1.blog@gmail.com Sign Up for Updates from the White House Unsubscribe e0nstar1.blog@gmail.com | Privacy Policy Please do not reply to this email. Contact the White House The White House • 1600 Pennsylvania Ave NW • Washington, DC 20500 • 202-456-1111

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28 Top Takeaway Tweets From SAScon Mini 2011 Posted: 28 Nov 2011 05:46 AM PST Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester. This is a great conference, with the main SAScon event taking place in May – and to cover main tips and takeaways from this I’ve listed the top 28 tweets: Testing products not enough - spend time talking to your customers #sascon November 24, 2011 3:10 pm via Twitter for iPhoneReplyRetweetFavorite @kevgibbo Kevin Gibbons "@karate_barbie: #sascon social: like link building - look for authority not quantity" November 24, 2011 3:47 pm via Mobile WebReplyRetweetFavorite @seobelle Sadie Sherran Split test analysis recommendation: http://t.co/Xm9nEq5o #sascon November 24, 2011 2:55 pm via Mobile WebReplyRetweetFavorite @ChelseaBlacker Chelsea Blacker #sascon biggest mistake people make when split testing is not making bold changes November 24, 2011 2:56 pm via SeesmicReplyRetweetFavorite @rhyswynne Rhys Wynne Only way to test conversion process = signup/order products! eg @karlblanks testing dating site & weightwatchers #sascon November 24, 2011 3:07 pm via Twitter for iPhoneReplyRetweetFavorite @kevgibbo Kevin Gibbons There was a quote "50% of ecommerce users are logged into Facebook" made at #SAScon by, I think, @badams. Where did this number come from? about 9 hours ago via webReplyRetweetFavorite @PG_Martin Paul Martin "Everybody clicks on the shopping results so get a feed." Too right! @badams #Sascon November 24, 2011 5:09 pm via Twitter for AndroidReplyRetweetFavorite @Justhipper Justhipper You can't convert if you don't know why users aren't buying - find reasons & reassure them #sascon November 24, 2011 3:16 pm via Twitter for iPhoneReplyRetweetFavorite @kevgibbo Kevin Gibbons "Your site's internal search is a big, big source of keywords." #sascon November 24, 2011 5:05 pm via HootSuiteReplyRetweetFavorite @pushonltd PushON #sascon if your site structure sucks, so will your SEO via @badams November 24, 2011 5:05 pm via HootSuiteReplyRetweetFavorite @karate_barbie Tracey Drain Do NOT leave customers with a thank u page. Push them further. #sascon November 24, 2011 3:03 pm via Mobile WebReplyRetweetFavorite @ChelseaBlacker Chelsea Blacker Microdata works on reviews waste of time for anything else via @badams #sascon November 24, 2011 5:12 pm via Mobile WebReplyRetweetFavorite @seobelle Sadie Sherran Address objections like xplaining "we hav no phone number to keep costs low and deliver u mega cheap prices" #sascon November 24, 2011 3:25 pm via Mobile WebReplyRetweetFavorite @ChelseaBlacker Chelsea Blacker Kampyle, Kiss Insights, Survey Monkey, Google Alerts all recommended for conversion optimisation #sascon November 24, 2011 3:22 pm via Twitter for iPhoneReplyRetweetFavorite @kevgibbo Kevin Gibbons #sascon get your hands on clients tv & radio advert schedule. Time it with your SEO for optimum results. November 24, 2011 4:01 pm via HootSuiteReplyRetweetFavorite @karate_barbie Tracey Drain "if your product is out of stock, do.not show a 404. - i will find you and kill you" @badams. #sascon November 24, 2011 5:09 pm via SeesmicReplyRetweetFavorite @danbellj Dan Bell After sale think of how you can get users to purchase again or leave feedback. Could be fresh content ;) #sascon November 24, 2011 3:05 pm via Tweetbot for iPhoneReplyRetweetFavorite @pinje Dan Alderson How did you find us? Open-text results far more insightful/specific than drop-down web field #sascon November 24, 2011 3:29 pm via Twitter for iPhoneReplyRetweetFavorite @kevgibbo Kevin Gibbons At #SAScon we were told by @majesticseo's @dixon_jones to only use the fresh index when collecting backlink data since it's up2date&accurate about 6 hours ago via webReplyRetweetFavorite @ChelseaBlacker Chelsea Blacker 90% of all media consumed starts with search - it is the key to everything says @citizenrobert PR people you need to come to #sascon #prcanc November 25, 2011 11:00 am via webReplyRetweetFavorite @nickywake Nicky Wake @danbarker's @econsultancy article: How to steal some 'not provided' data back from Google http://t.co/BRTCCvZU #SAScon November 24, 2011 2:49 pm via HootSuiteReplyRetweetFavorite @joannahalton Joanna Halton Why has mobile been left out by this ssl... Mobile is more personal than a PC now ... #sascon November 24, 2011 2:41 pm via Twitter for iPhoneReplyRetweetFavorite @TamarUK Tamar UK #sascon google have gone a step forward with transparency and gone three steps backwards with the whole SSL stuff. November 24, 2011 2:26 pm via EchofonReplyRetweetFavorite @APSG Amrit Gill SSL panel: "There are so many metrics to measure SEO success, not just keywords," says Chelsea Blacker #sascon November 24, 2011 2:46 pm via HootSuiteReplyRetweetFavorite @pushonltd PushON Panel on SSL search #SAScon: @SamuelCrocker nails it - data accuracy matters. November 24, 2011 2:25 pm via Twitter for iPadReplyRetweetFavorite @badams Barry Adams The room believe: SSL search is here to stay and the (not provided) percentage is expected to grow. #SASCON November 24, 2011 2:45 pm via Twitter for iPhoneReplyRetweetFavorite @latitudexpress Latitude Express Contracts based on the growth of organic non-branded traffic - massive changes in the way we get paid. But not in the way we do work #SAScon November 24, 2011 2:46 pm via HootSuiteReplyRetweetFavorite @joannahalton Joanna Halton . @kevgibbo says although (not provided) is big in tech industry, in other industries it is a lot smaller #sascon November 24, 2011 2:23 pm via SeesmicReplyRetweetFavorite @rhyswynne Rhys Wynne For those who were at the event, what were your favourite bits? © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 28 Top Takeaway Tweets From SAScon Mini 2011 Related posts: Top 65 Takeaways from A4UExpo London 2011 Top 17 Tweets & Best Bits From Jump Conference Using Social Media for SEO Benefit – Travel Presentation @ SAScon 2011

Why you can’t afford to ignore mobile advertising Posted: 28 Nov 2011 05:09 AM PST For at least five years, digital advertisers have been declaring that the year of the mobile is finally here. But it's becoming obvious to even the most cautious of marketers that mobile is finally an effective platform. A mobile phone is no longer simply a portable version of a landline. For a vast number of people it's a way of sending pictures, streaming video, storing music, browsing the web and reading the news. That's why more marketers than ever before are trying to harness handsets as an advertising platform. Here's why your company should be among them. * The smartphone marketing is still growing Can we expect to see the smartphone market continue to grow or has it reached its maximum penetration? Well, according to a US-based study by Burson-Marsteller and Proof Integrated Communications, there's still a great deal of scope for growth. It estimates that by 2012, smartphone sales will exceed PC sales. Research by the firm found that, within the US at least, 40% of iPhone and iPod Touch users visit the internet by mobile more than computer. Although an increase in the popularity of portable tablet computers might affect that figure in the future, it certainly shows that more people are spending more time glued to their mobiles. Marketers cannot afford not to take that into consideration. Other businesses are already ahead of you. Last year, mobile advertising expenditure more than doubled. That means your competitors could already have a foothold. Research by the IAB and PricewaterhouseCoopers showed that the market grew 116% to £83 million during 2010. Advertising through apps is effective Recent research by online mobile application store GetJar showed that 73% of respondents had downloaded an app that included embedded advertising and 60% of those people said they'd happily do so again. Marketers will be particularly interested to hear that one in four respondents said they had made a purchase after clicking on a mobile ad. Unfortunately, the GetJar survey wasn't without flaws. Most iPhone users won't be able to access non-Apple app stores, meaning that they will have been heavily underrepresented in the survey. However, it's certainly an interesting reflection on possible market sentiment. Jon Mew, director of mobile and operations at the Internet Advertising Bureau said: "It's great to see more research showing how effective mobile can be in driving people all the way through to purchase. This is one of the key reasons that brands have increased their spend on mobile by 116% in the last year." Another interesting app statistic comes from the recently published comScore 2010 Mobile Year in Review, which you can download for free. It found that by December last year, only 37% of those who had downloaded a game app had paid for it, down 17% on the previous year. According to comScore, this development shows that the value of a mobile app is not necessarily in the sale of it, but in the potential advertising revenue that can be generated. But mobile does remain a challenging environment Advertising across a mobile platform can still be a difficult and challenging task as the opportunities for doing so are so fragmented across different devices and technologies. That makes it particularly hard for marketers to measure success. But as more people use their phones to get price and product information, it's never been more important to capture their business through their handsets. There's a real chance that your in-store customers will use their mobile phones to inform their decisions and even to make their purchases. In its review, comScore urged: "Multi-channel retailers need to carefully assess the buying activity of their in-store customers and devise strategies to ensure that they maintain their loyalty if these customers shift some of their buying requirements from offline to online as a result of the use of mobile devices." Move into mobile now So, you can't afford to ignore mobile anymore but successfully marketing through it is a real challenge. It can be expensive, especially as it's an extra marketing need – you're unlikely to want to divert funding from your online advertising spend. In short, we're looking at an interesting few years for mobile marketing and commerce. Many companies, especially larger brands, should be investigating now, before they are stuck playing catch-up. *Image by Yutaka Tsutano on Flickr. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why you can't afford to ignore mobile advertising Related posts: Does a Perfect Link Profile Look Too Perfect? Why You Shouldn’t Ignore Nofollow Links! How to get ready for Christmas NOW Social Media Marketing

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