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Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume |
Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume Posted: 09 Sep 2013 04:24 PM PDT Posted by Ruth_Burr While far from a perfect tool (seriously skewed toward "commercial intent," not always inclusive of trend data, difficult to drill down into local terms), the Google Keyword Tool was one of the best keyword research tools available. The keyword volume numbers were more trustworthy than other keyword tools, simply because they came right from the sourceâ"who better to know what kind of search volume keywords get than Google itself? With Google's recent announcement that their free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: "What do we do now?" Google Keyword Planner pros and consWith the advent of the Keyword Planner, Google is making a strong statement that they'll continue to focus on supporting PPC advertisers rather than organic search marketers. To that end, the Keyword Planner is heavily focused on PPC ads; you even have to sign up for an AdWords account to use it (although you don't have to enter any payment information, and would only end up paying for the tool if you created and launched an ad). That said, the tool definitely retains some SEO utility. Pros of Google Keyword Planner:
Cons of Google Keyword Planner:
Alternative tools for keyword volumeOf course, for some of us, this latest example of data hoarding on Google's part is the last straw. Here are some other places you can look for keyword volume. Since the Google Keyword Tool was free, I kept these options to tools that are free or have a free option (which is why I didn't include the Moz Keyword Difficulty and SERP Analysis tool, even though I love it, since it's only available to paid Moz subscribers). Google Webmaster Tools impression dataAnyone with a Google Webmaster Tools verified site can view how often their site has shown up for certain keywords. Pros:
Cons:
Bing Keyword ToolThe Bing-provided alternative to the Google Keyword tool goes a long way toward making up for the tool's departure. It's what we use in our Keyword Difficulty and SERP Analysis tool. Pros:
Cons:
WordTracker
Good old WordTracker. This was the first tool I ever used for keyword research and it's still plugging along. Pros:
Cons:
SEMRush
Full disclosure: I blog occasionally for SEMRush and am part of their customer feedback team, which means they have generously provided me with free access to their PRO tool. Pros:
Cons:
Don't Hit EnterI'd be remiss if I didn't include one of my favorite keyword brainstorming tools, first introduced by Wil Reynolds at MozCon last year: Just start typing one of your core terms into Google, don't hit enter, and see which keywords are suggested. Then "start the next word" by typing different letters to get further suggestions.
Pros:
Cons:
The Future of Keyword VolumeI don't really think any one tool is going to cut it in this day and ageâ"I'd always recommend using more than one tool for something like keyword volume research, especially since the data can vary so much depending on where the data comes from. The best (safest) way to use keyword data from any tool, including Google, is at a directional level to make inferences about Google: If Keyword A has 10 times as many searches as Keyword B in Bing, and 5 times as many searches as Keyword B in WordTracker, Keyword A will most likely also be more popular in Google. This kind of directional approach is much more likely to be successful than treating the numbers from any one tool as gospel. There are a few other things to consider in your keyword volume research. For one, increased personalization in search results means that even if you rank very well for a keyword most of the time, you may not show up every time that term is searched; there's no way for keyword volume tools to predict how often you'll be personalized in or out of people's SERPs. Also, keep in mind that certain terms may be important to target even if they're lower in volume, whether because they're important to your brand or because they convert so highly that the lower traffic numbers don't matter. I'll probably be using Google's Keyword Planner in conjunction with one or two of these other tools, plus Moz tools, for my keyword research going forward. How about you? Any awesome free tools I've missed? Feel free to let me know in the comments! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! |
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When you say, "my customers," or, "my readers," you're using a shorthand, but you're also making a mistake.
We're not yours.
We're ours.
Your readers aren't going to spread an idea merely because you ask them to.
Your customers aren't going to buy an upgrade just because you issue one.
In the short run, sure, momentum may keep things going. But in the long run (and all the important stuff is in the long run) those individuals, that tribe, is going to care about what they always care about--itself. If you play a part in their version and vision of the future, then sure, go along for that ride. But no, you don't own an audience.
Sometimes, if you're lucky, you rent one.
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Mish's Global Economic Trend Analysis |
Does Your Job Require a College Degree? Should It? Posted: 09 Sep 2013 10:51 PM PDT For those of you who are employed, I have a simple question: Does your job require a college degree? The reason I ask, is a Gallup poll shows Majority of U.S. Workers Say Job Doesn't Require a Degree. Here is the question Gallup asked: Does the type of work you do require a bachelor's degree from a college or university or some other advanced academic degree? From Gallup ... Fewer than half of adults employed full or part time in the United States, 43%, say the type of work they do generally requires a bachelor's or a more advanced degree. Fifty-seven percent say it does not, unchanged from 2005, but down slightly from 61% in 2002.Cost is the Problem The problem is not the degree. Rather, it's what you have to pay to get the degree. For those who end up trapped in fast food jobs, retail service, and numerous trades, the cost of college cannot possibly be worth the price. And that assumes one lands a job. Millions don't. So what good is a degree in English literature or other Liberal Arts program going to do for you? Hope or Hopeless? For those trapped in student debt, with no job, there is not a lot of hope. For those still in grade school, help is on the way as noted in Future of Education is At Hand: Online, Accredited, Affordable, Useful Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
U.S. Going to Kill Syrians to Show Syria that Killing Syrians is Wrong Posted: 09 Sep 2013 11:07 AM PDT Abby Martin speaks with UK Parliament Member, George Galloway, about Syria war propaganda and his upcoming film 'The Killing of Tony Blair'. Link if video does not play: George Galloway: Dogs of War Slaver over Syria, Powder keg for Disaster Quote of the day goes to Abby Martin who says "We're killing Syrians to Show Syria that Killing Syrians is Wrong. I just cannot wrap my head around that". George Galloway responded along the lines of "The next time you see President Obama happy clapping in a Christian church, tell him that Al Qaeda slaughtered the Christian people of Syria literally, their necks and throats cut, heads sawed off, the Christian churches on fire at the hands of Al Qaeda, paid for and armed by the United States of America." Galloway was discussing this: Village 'liberated' by rebels... who then forced Christians to convert to Islam One Maaloula resident said the rebels, many of whom had beards and shouted 'Allahu Akbar' (God is great), attacked Christian homes and churches shortly after moving into the village.Yes, the US is literally funding Al Qaeda rebels to fight an insane war on trumped up evidence that Assad used chemical weapons on Syrians. The evidence is in dispute and if chemicals were used, it is equally likely the rebels used them to goad the US into action: Syrians In Ghouta Claim Saudi-Supplied Rebels Behind Chemical Attack Still More Hypocrisy To top off the hypocrisy, the US is the biggest user of chemical weapons and other weapons of mass destruction, in the entire world. Please read about the use of White Phosphorus by the US military in violation of the convention on chemical weapons. White Phosphorus Images The above from a Google search for White Phosphorus Burns. What's the Difference Between the US Using Chemical Weapons and Others Doing the Same? David Stockman nails the heart of US war-mongering hypocrisy with this question: "After having rained napalm, white phosphorous, bunker busters, drone missiles, and the most violent machinery of conventional warfare ever assembled upon millions of innocent Vietnamese, Cambodians, Serbs, Somalis, Iraqis, Afghans, Pakistanis, Yemeni, Libyans, and countless more, Washington now presupposes to be in the moral-sanctions business?" David Stockman is the author of The Great Deformation: The Corruption of Capitalism in America and the #1 New York Times bestseller The Triumph of Politics: Why the Reagan Revolution Failed. For further discussion, please see End of U.S. Imperium—Finally!? Obama About to Suffer Glorious Defeat in Congress? Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Just How Distorted is the U.S. Unemployment Rate Number? Posted: 09 Sep 2013 02:45 AM PDT On the first Friday of every month, I go through the jobs report and note the grossly distorted statistics. For example, please see BLS in Wonderland written Friday, September 6 Every month I conclude with a couple paragraphs like these: Grossly Distorted StatisticsWonderland Statistics This past month I had a couple of extra paragraphs: Compared to recent Gallup surveys, these BLS stats regarding the base unemployment rate and the alternative measures as well are straight from wonderland. For details, please see Gallup Says Seasonally-Adjusted Unemployment Climbs to 8.6%; Who to Believe (Gallup or the BLS)?Let's take a look at BLS data to get a handle on what is happening, and why. Civilian Labor Force Participation Rate The participation rate is the "labor force as a percent of the civilian noninstitutional population." Explaining the Graph
It's Not Demographics Many people believe demographics explains the decline in the workforce. However, that's not the case. To prove the point, let's focus in on an age group that is generally not retired and historically not in school. Civilian Labor Force Participation Rate - 25 to 54 years Notice how the participation rate of those 25 to 54 has been in steady decline since the year 2000 except for a slight uptick in the housing boom years. Allowing 6-7 years after high school for college education, most of those 25 should be looking for a job or have a job. Yet the trend is unmistakable. Rick Newman, writing for Yahoo Finance posted the following table in Here Are the Real Labor Force Dropouts. Here is a chart I posted previously in Normalized Unemployment Rates; Cyclical vs. Secular Forces Participation Rate by Age Group Not in Labor Force Want a Job To be in the labor force you have to want a job and look for a job. To be "unemployed" you have to be in the labor force. At the start of the recession, there were 4,648,000 people who wanted a job but were not considered unemployed. There are now 6,285,000 people who want a job now but do not have one. That is an increase of 1,637,000. Adding just the increase back would raise the labor force to 157,123,000 from 155,486,000. It would raise the number of unemployed to 12,953,000 from 11,316,000. And it would raise the unemployment rate to 8.2%. But why stop there? It's All In The Definition The definition of "unemployed" is what it is (for political reasons), but by my more practical definition "you are unemployed if you want a job and do not have one", the corresponding numbers would be as follows:
Actual Employment We can arrive at similar conclusions by looking at the number of employed. Once again the age group 25-54 is the most logical to study. (Total employment is not the best measure because of demographics, those over 60 retiring voluntarily). Employment Rate: Aged 25-54: All Persons in the United States Demographics sure does not explain that chart so something else must. The answer is threefold:
Rampant Disability Fraud I have talked about disability fraud on numerous occasions. Here are a few examples:
Please read that last link above. It's a real eye opener. Not in Labor Force With a Disability I would love to show data pre-recession. Unfortunately, the data only goes back to mid-2008. We can see however, that nearly 23 million Americans are not in the labor force because of "disabilities". I suggest "fraud" is more like it. It Doesn't Pay to Work The second reason the unemployment rate is artificially low is "It Doesn't Pay to Work". I wrote about this recently in Why Work for $7.25 When Welfare Pays $15.00 in 12 States and $8.00 in 33 States? Is a Low Minimum Wage the Problem? School I hardly think hiding out in school because there are no jobs (when you really want a job) should constitute someone being "not in the labor force" (yet it does). So What's the Real Unemployment Rate? If you use my definition, "you are unemployed if you want a job and do not have one" then the starting point is 10.9%. But what about those who do not have a job and don't want a job because of disability fraud or welfare considerations? Factor that in and the unemployment rate would be several points higher, say 14-15%. However, that does not count another 7% who have a part-time job but want a full-time job. So if you watch the unemployment rate drop month after month, and you think the number is grossly distorted and totally void of common-sense reality, you are absolutely correct. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Posted: 09 Sep 2013 07:27 PM PDT |
41 Female Teachers Caught Sleeping With Students Posted: 09 Sep 2013 06:53 PM PDT Here are 41 female teachers who slept with students. Arrested on the final day of school, Hope Jacoby was taken in for having a sexual relationship with a boy between 14 and 17 years old. This was confirmed once a picture of her was found on the male student's cell phone. The 23 year old physical trainer at Tustin High School went free on bail, but was tried for oral copulation with a minor and unlawful sex with a minor. Amy Northcutt and her husband, Justin Northcutt, were arrested for sending lewd text messages to a 16-year old female student and then arranging to have group sex with her. In Stockton, California, Christina Oliver 24 was arrested for having sex with a 16 year old male student. The parents of the teen contacted the police with concerns about her sexual relationship with their child. She was arrested near their home. 125,000 bail. Cameo Patch was arrested for having oral sex with her 17 year old male student. The 29 year old high school substitute teacher was arrested in January 2006 after the police heard that Patch had gone on a date with a 17 year old student and performed oral sex on the boy after ONE DATE. Amy Beck, 33, a Social Studies and English teacher, and mother of three, faces up to seven years in prison for having sexual intercourse and "teaching oral sex" to her 14 year old male student. Elizabeth Stow, 26 and cute in a pony tail, was a high school English teacher who was arrested in April of 2005 after school officials investigated the rumors of sexual relationships between Stow and a few male students. That's right, a FEW. Prosecutors alleged that Stow had sex with three 17 year old students and was charged with unlawful sexual intercourse and oral copulation with a minor, illustrating exactly what she'd been "stow"ing all along 25 year old Spanish teacher and former Miss Texas contestant Amy McElhenney was accused of having sex with an 18 year old male student. The age of consent in Texas is 18, but there's a law forbidding teachers from having sexual relationships with students regardless of their age. The grand jury refused to find her guilty of an improper relationship with a student since the text messages colored their relationship as endearing and flirtatious, but she did lose her teacher credentials. Amber Jennings, 30, a Massachusetts teacher, emailed nude photos of herself and one video to a 16 year old male student. She served 2 years probation. Christine Scarlett, 40, plead guilty to five felony charges for her seduction of 17 year old Steven Bradigan, who happened to be captain of the Strongsville High School football team when the relationship began in 2002. She also gave birth to his son in 2003. Autumn Leathers, who is extremely into SM according to most people's fantasies and NEVER holds still for a picture seriously, no better, non-blurry pictures of her exist, was 24 year old high school English teacher who was arrested in August of 2008 for having sexual relations with a 16 year old student. In June of 2008, 29-year-old Cara Dickey, who kind of has a confused-Anna-Kournikova thing going and is arguably the craziest person on this list, was let go from her teaching position after school officials somehow discovered "romantic" texts between Dickey and a 14-year-old male student. They disappeared together later on in the day, after the texts, but were found the next morning. Dickey was found sleeping in her car and the boy was found in a local mall, probably celebrating, right? Wrong. Christine Marie Johanson was charged for having sex with a 15-year-old male, she was 35 at the time. She was given one year in jail Beth Geisel taught at the Christian Brothers Academy in New York a private Catholic school. She was fired, and later arrested, for having a sexual relationship with a 16 year old male. Then again for having sexual contact with three different 16 year old male students on a Florida school trip where she became so intoxicated she couldn't stand. She was arrested for endangering minors, driving while intoxicated. Carrie McCandless taught cheerleading at Brighton Charter High School in Colorado. She was accused of having sexual relations with a 17 year old male student during an sleepover school camping trip. She provided the kids with alcohol and "did everything except having sex" with a male student while another male student slept nearby. She was sentenced to 45 days in jail. Christine McCallum started tutoring her victim and his 11-year-old brother in 2005. After a 20-month period, the two boys started living with McCallum and her husband part-time. McCallum had sex with the 13 year old for the first time in February 2006, and used alcohol and marijuana to persuade him. Science teacher Deanna Higgins, 27, was arrested for having sex with a 16 year old student after detectives found her underwear in the teenager's truck, which he kept there as a sentimental reminder of her. The relationship was outed once Higgins' husband found texts from the boy on her phone. 28 year old Heather Daughdrill had sex with a young, 13 year old boy after meeting him at a summer Bible camp. "The investigation revealed Daughdrill would engage in inappropriate sexual contact with the boy after picking him up from school without the parents' knowledge," the press release explains. Lewd text messages were found between her and the boy. She faces criminal charges such as sexual battery, carnal knowledge of a juvenile, kidnapping, indecent behavior with a juvenile and contributing to delinquency. Florida teacher Debra Lafave had sexual intercourse and oral sex with a 14 year old student. Charged with two felonies, she served no jail time because the boy's mother didn't want to put her son through the emotional turmoil of seeing the trial. She now has twins and is happily married. Ridiculously cute 22 year old Heather Shelton was charged with sexual activity with a 19 year old student, which isn't illegal in any site, but still violates the age-old trust rule of "teachers probably shouldn't bang their students". Authorities said Shelton had sex with a guy that wasn't even her student, but they had sex in April, and in North Carolina it is a felony for any teacher of a school to have sex with a student from that school. So, she was brought in. Danielle Walls was 26 years old when she began an affair with a 16 year old student. She admitted to giving the boy cocaine and alcohol and having sex with him at multiple locations -- including his car -- over the course of an 8-month period. Jaymee Wallace is a 28-year old teacher who is accused of having an 18-month lesbian relationship with a teenage girl. Authorities say the student, who was 15 when she met Wallace, voluntarily had sex with the coach more than 50 times, in a parking lot at Busch Gardens and often at Wallaces own apartment while a fellow classmate was in an adjacent room. Katherine Harder a 31-year-old high school language arts teacher, who decided to teach one of her 17-year-old students the language of love... in a car in the parking lot of the school. Police caught them in the act of conjugating vowels and arrested Harder, just as she was teaching the young boy how to pronounce her last name. Jill Lewis, 26, a Journalism, Speech and Computer teacher was arrested in February of 2008 for having sex with a 17 year old student on a deserted road. An anonymous probably jealous source reported the relationship to the police. Kristy Sanches-Trujillo was 33-years-old and a 7th grade social studies teacher at Jimmy Carter Middle School when she fell for her 13-year-old student. According to Albuquerque police, Sanchez-Trujillo repeatedly had sex with a 13 year old boy that she described as being "more experienced than any man she's had sex with. She also said he was a "25-year-old in a 13-year-old's body." Janelle Batkins was a French teacher at Roseville High School in Roseville, Michigan. She won the "Teacher of the Year" award in 2002 and in 2007 she was charged with two counts of third degree criminal sexual conduct for her relationship with a 17-year-old student, who happened to be her teacher's assistant in French class. Joy Blackstock, 23,was charged with improper relationship between an educator and a student. She is alleged to have had a sexual relationship with an 18-year-old male student while employed as a teacher at the school, she faces between 2 and 20 years in prison. 26 year old hottiemusic teacher Helen Goddard would often go out for coffee and an after school trumpet lesson with her female student at the London School for Girls a very expensive school. She served 15 months in jail. The oldest offender on this list, 40 year old substitute teacher Lisa Robyn Marinelli was caught having sex with a student when the student walked out of her car, zipping his pants up. She gave the boy a pair of her underwear as a gift. She first started being interested in the boy when her 15 year old daughter started dating him. She was sentenced to a year of house arrest. Lisa Glide was sentenced to 5 years probation and faced up to a year in prison. She had sexual intercourse with a 17 and a half year old boy twice. The boy said the following: "I feel the entire case was blown far out of proportion and reason," the victim wrote once he was a college sophomore. "I was the initiator of the contact, not Lisa Glide. I was clearly not a young child and Lisa Glide was not a sexual predator.'' Kansas native Michelle Preston who isn't naked here, but wearing a tube top in this picture was a married teacher who coached the Freshman cheerleading squad. She was fired once it was discovered that there were various naked pictures of her in various poses that prove how flexible she is circulating around the high school. She reached out to her 3 victims through Facebook, which then led to her having sex with these young boys a recorded 15 times. Police uncovered her victims' DNA on her couch cushions. Lisa Lynette Clark met her underage fella through her son...Clark contends that the boy lied to her about his age when they first met -- saying he was 17 when he was actually 14 -- and that he was the one who pursued the relationship, not her. 29-year-old high school English teacher Nicole Long, who has a sexy Tina Fey thing rockin' for her and apparently had headshots taken??? was arrested on charges of sexual battery of a 17-year-old male student in January of 2006 Sussex County elementary school teacher Lindsay Massaro, 26, taught 8th grade students. She was accused of having sex with a 15 year old boy in her car and then in her bedroom after the victim's father reported it to the authorities. The relationship was consensual. She faces parole supervision for life. Sheral Lee Smith was arrested and charged with statutory rape and drug charges involving a 14 year old student. She allegedly gave "the boy a pill" and had sex with him. According to Smith none of this is true: "My husband coached the student in soccer. He has been in our home many times," said Smith, adding that the allegations began as a rumor started by a 16-year-old student from the same school." Pamela Rogers Turner was 27 and an elementary school teachercoach when she was arrested in February 2005 for having an ongoing relationship with a 13-year-old student. In August of 2005, she pleaded no contest to charges of sexual battery by an authority figure and was sentenced to 9 months in prison, as part of an 8 year suspended sentence for statutory rape. In April 2006, she was arrested for turning around and doing it again! This time for sending sexual pictures and videos of herself to the same student and trying to contact him through the magic of the internet. Rebecca Bogard, 27 year old teacher, was arrested after a 15-year-old students mother found sexually explicit text messages from a woman named "Dawn" on his cell hone. One text read, "I love you, yeah it was the best, which night was the best 4 you, Im sensitive but not sore, you were good..." Most people on this list got a slap on the wrist, but Stephanie Ragusa a Florida teacher, of course was convicted of having sex with two of her students. She was sentenced to 10 years in prison. Ragusa was a math teacher in Tampa and pleaded guilty too three counts of lewd and lascivious "battery" of a 14 year old boy and two counts of unlawful sex with a 16 year old male student. At her hearing, Ragusa was sporting corn rows. Pamela Smart impressed a group of high school freshman with her love of metal music, she then began an affair with one of them. Smart began having an affair with freshman Billy Floyd. After her husband was found shot to death, she and Billy Floyd, along with three of Floyd's friends, were arrested on suspicion of the shooting. During the trial, the prosecution claimed that Smart had coldly plotted to seduce Floyd and convince him to murder her husband. Smart maintained that Floyd shot her husband of his own accord, after she threatened to end their affair. Rebekah Todd, 25, served a six month jail sentence. Todd attended an off-campus high school graduation party where alcohol was involved and showed the kids videos of her doing a striptease. She also had sex with a 17 year old male student, while often driving by his workplace and even texting him about how "great" he looked without a shirt on. Rachel Burkhart resigned after allegations of a sexual relationship between her and an 18-year-old male student surfaced. Burkhart avoided legal charges as the student was of legal age at the time. However, Tennessee State Superintendent Wayne Miller did revoke her teaching license, and referred the case to child protective services. Teresa Engelbach was arrested in November of 2007 after charges that she had sexual intercourse in multiple locations over a two month period wih a 14-year-old student, who was also a friend of her brother. According to authorities, she also bought the boy various gifts, including a cell phone, items of clothing, and a paintball gun worth 750. |
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