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vineri, 4 octombrie 2013

Taking Advantage of Google's Bias Toward Hyper-Fresh Content - Whiteboard Friday

Posted: 03 Oct 2013 04:08 PM PDT

In the last year or so, Google has increasingly displayed hyper-fresh content in SERPs, leading many marketers to think about how they can take advantage of that preference. In today's Whiteboard Friday, Rand explains a few ways to go about that without risking penalties.

For reference, here's a still image of this week's whiteboard:

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to talk a little bit about Google's strange and overwhelming in some cases bias to fresh content. I want to give a shout out to Glen Allsopp who had talked about this a little bit and written some blog posts exposing some of Google's priorities around freshness or what feel like priorities for them around freshness.

Google's been biasing to fresh content, trying to show more and more fresh results, recently published results in their SERPs for several years now, but it's gotten particularly strong in the last 12 months in certain sectors. I think Glen had noticed it very strongly in some of the sectors that he was watching for some of his clients. We have seen it in some places very heavily, in other places not as much. But you can definitely feel it.

There are places like Shakespeare plays. This is a search result that a few years ago, even 6 to 12 months ago probably you would not have seen much freshness, and now you're starting to see more and more of these types of things, results that call out when they were published, a feeling that things that are published more recently, even if they don't have as many links or as good of keyword targeting or as authoritative a website, those kinds of things are ranking a little bit higher. You're seeing news results in there, which is a relatively new development, especially on a phrase like this which the intent one might interpret as "well, they're probably looking for a list or maybe they're looking for plays in their area."

So more and more of these cases Google is biasing to show recently published results, and, because of that, there are some opportunities for folks in the SEO field. If you're seeing this kind of thing in the results that you're looking at, seeing a lot of dates, especially a lot of recent dates, in particular recent dates on published content that seems to not have the ranking ability that you would expect of the rest of the pages, you could use something like the keyword difficulty SERPs analysis tool from Moz to kind of try and figure that out. This may be a real opportunity for you, and there are a few ways that you can take advantage.

Number one, I suggest these kind of anyway. This isn't a, "Oh, I want to exploit something in Google's algorithm where they're weak, and I'm black hat, gray hat, and I'm trying to exploit it." This is actually Google saying, "Hey, we think users want fresh content, and so publishers please produce it because we're willing to put it in front of our audience." I think that's just fine. It could be that Google's a little over the line right now. Maybe they'll swing that pendulum back over time.

But number one, find keywords and terms and phrases with fresh results, like we talked about here, and then target them with some new content. Give this a try. Essentially, if you're looking out and you're saying, "Gosh, this is a hyper-competitive keyword. I'm not sure that I can normally rank here. Let me see if I can get there for a day or a couple of days. Do I have the ability to start ranking on fresh stuff?" If you can't hit the front page, the first page of results with that particular phrase, try a little bit longer tail keyword term.

Number two. If you have some old content, I think this is something that many of us experience. We have older content that's targeting valuable keywords, important keywords that are critical to our brand to attracting the visitors that we want, and those have fallen down in the rankings. It may be that you used to be in the top three or four, and now you're in the bottom half of the top ten results or on page two or three. Consider an update. I've done this several times and had a lot of success with it. Just updating an old blog post or an old resource, making it fresh again, adding new things, things that have emerged or come to light over the past few months or few years.

Then a republication or promotion. The critical thing here is to think about: Do you want to produce that at the same URL, or do you want to do a redirect? This is a little bit tough because, generally speaking, what I like to do is keep these at the same URL if they are outside of an RSS feed. So, essentially, not a blog post or not a news item or those kinds of things. I like to do the redirection when it's, "Hey, I'm rewriting this old blog post. I've got a new version of it. You know what? I'm going to 301 redirect that old version to the new version." Or if I really want to keep it available at the old URL, I'll use rel=canonical to say, "Hey, this is the more updated version. This is essentially a duplicate, just a more recent duplicate, and here's the old one if you want to see that."

Number three. If there are some hyper-valuable keywords that are consistently showing fresh results, you're just seeing this over and over and over again, well, maybe it's time for a regularly updated series. Think about columnists who do syndication, or they write a weekly column on a particular topic or around a specific subject or they do something once a month. This might be a big opportunity for you to say, "Hey, you know what?
What's a piece of content that we could refresh every month, that would be on this topic, and we could consistently be in those fresh results and we could always be delivering the most recent, most valuable stuff?"

Good example is in the sports world. The sports world changes so fast. There are different scores, different teams, rankings, standings. An old page is nearly useless. Unless you're updating that page every time there's new information, it's not that valuable. So I think those are exactly the kinds of places where you might consider some form of regularly updated either series, new posts, new publications, or a single page that you're regularly updating.

Then number four, in terms of doing some research to try and find these types of phrases, obviously you can check out the SERPs if you're tracking in Moz Analytics and you're looking at your search results. You sort of can see those listed in there. But you might also use, to find some new phrases, things like Google Trends, Ubersuggest, which scrapes Google's suggest results. News sites, a lot of times when things are published that are news oriented, people will be doing searches around them. You can look at aggregators like Reddit or Alltop, social sites, obviously Twitter and Facebook, and these types of things to keep an eye on that.

Double Click Ad Planner, which sort of has similar data too, but seems to be slightly different than Google Trends, and sometimes you can see some more stuff there, and Fresh Web Explorer, which of course is part of the Moz Analytics research tools package to find those trends.

Last thing I'm going to say on this. There are a few rules that I have for fresh content. First off, fresh content doesn't just mean recycling and republishing. I realize that, because of this bias, sometimes, and Glen pointed this out in some of his posts, that you can take advantage of this simply by republishing similar content again and again. I would highly recommend against doing that. I think you're putting yourself at risk for things like Panda if you do it at a large scale or for manual penalties or for having low click-through, low engagement, high pogo sticking back to the search results. That kind of stuff is dangerous.

Make sure you're serving the visitor's intent. Remember that with fresh content there's probably a recency intent on top of whatever other layers. So, if I'm publishing something about Shakespeare's plays, I don't just want to list, "Well, here are all the plays, and they were all written in the 17th century or 16th century, and so they haven't changed. He's not writing any new ones. Yes, but new things are constantly coming out. The news results show different types of stuff. The quotes are showing which ones are popular. There's a movies page that's showing which Shakespearean plays are being made into movies or which new spin offs are being done with Shakespearean concepts in them. So I do recommend that.

I also suggest, if you can, get your site, get your feed included in Google news, and if that's not a possibility, at least have an RSS feed and be doing social shares on top of the content that you're publishing.

Then last, but not least, be cautious about abusing dates. I realize that there's a few folks in the gray hat, black hat world who have been doing this and been having a little bit of success with it on and off, which is just sort of modify the dates on the page of publication to fool Google. I don't know why it seems to work sometimes. Or fooling them by adding new comments, which is sort of weird. We've seen this a few times with Moz blog posts, where an old blog post gets a comment. That comment has the date of the comment's publication, and that actually will make the results show up with that newer, fresher date, which is a little bit awkward and odd. I don't think that's a bad thing if it's just happening naturally and Google happens to be messing up, but if you're specifically abusing it, I think you could get into trouble.

So I look forward to reading some great comments about what you're seeing in fresh results, how you're taking advantage of them. I'm sure you have some great suggestions for our readers as well. Take care. We'll see you again for another edition of Whiteboard Friday.

Video transcription by Speechpad.com

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Operation Clean Air: Clearing Up Misconceptions of Yelp's Review Filter

Posted: 03 Oct 2013 04:48 AM PDT

Posted by David-Mihm

Last week, the New York Attorney General's "Operation Clean Turf" fined 19 companies a total of $350,000 for writing fake reviews on behalf of their clients. The case sets a laudable precedent not only for the future of local search, but for digital marketing more broadly.

While the amount of the fines is hardly Earth-shattering, the outcome of this operation should give pause to any SEO or reputation-management company considering quick-and-dirty, underhanded tactics to boost their clients' rankings, "improve" their clients' reputations, or launch negative attacks on competitors.

In the wake of this settlement, however, a wave of media coverage and a study by researchers at the Harvard Business School have clouded the reality of Yelp's review filterâ€"already poorly understood by typical business ownersâ€"even further. In this piece I hope to dispel four misconceptions that it would be easy to conclude from these recent publications.

Likely elements of review filters

Review characteristics

Use of extreme adjectives or profanity in the review
Overuse of keywords in the review
Inclusion of links in the review
1-star or 5-star rating (see discussion of HBS study below)

User characteristics

Total number of reviews a user has left on the site
Distribution of ratings across all of a user's reviews
Distribution of business types among all of a user's reviews
Frequency of reviews that a user has left on the site
IP address(es) of the user when leaving reviews

Business characteristics

A sudden burst of reviews preceded by or followed by a long lull between them.
Referring URL string to business page (or lack thereof)

1. "Most aggressive" review filter â‰ "most successful" review filter

Yelp representatives made little effort to contain their glee at being cited by the NYAG as having the "most aggressive filter" of well-known local review sites. In an interview with Fortune, Yelp's corporate communications VP spun this statement by the NYAG as validation that his company's filter was "presumably the most progressive and successful."

As I stated in the same Fortune story, I agree 100% with the NYAG that Yelp's filter is indeed the most aggressive. Unfortunately, this aggressiveness leads, in my experience, to a far higher percentage of false positivesâ€"i.e. legitimate reviews that end up being filteredâ€"than the review filters on other sites.

Google, for example, has struggled for almost as long as Yelp to find the perfect balance between algorithmic aggression and giving users (and indirectly, business owners) the benefit of the doubt on "suspicious" reviews. Now that a Google+ account is required to leave a review of a business, I suspect that the corresponding search history and social data of these accounts give Google a huge leg up on Yelp in identifying truly fraudulent reviews.

I'm not necessarily saying that Google, TripAdvisor, Yahoo, or any other search engine presents the most representative review corpus, but it's a pretty big stretch for Yelp to equate aggression with success.

2. "Filtered reviews" â‰ "fraudulent reviews"

To Yelp's credit, even they admit that legitimate reviews are sometimes filtered out by their algorithm. But you sure wouldn't know it by reading a recently published study by the Harvard Business School.

In a throwaway line that would be easy to miss, the authors state that they "focus on reviews that Yelp's algorithmic indicator has identified as fraudulent. Using this proxyâ€¦" they go on to draw fourâ€"actually fiveâ€"conclusions about "fraudulent" reviews:

Their star ratings tend to be more extreme than other reviews.
They tend to appear more often at restaurants with few reviews or negative reviews.
They tend to appear more often on independent restaurants rather than chains.
They tend to appear more in competitive markets.
"Fraudulent" 5-star reviews tend to appear more on claimed Yelp pages than unclaimed ones.

The authors attempt to use statistical equations to justify the foundation of their study, but the fundamental logic of their equations is flawed. I'm by no means a statistical wizard, but the authors suggest that readers like me scan filtered reviews to validate their assumption.

I would only highlight my friend Joanne Rollins' Yelp page, and thousands of other business owners' pages just like her, as qualitative evidence to rebut their logic. I don't dispute that Yelp's review filter is directionally accurate, but it's crazy to assume it's anywhere near foolproof to use it as a foundation for a study like this. It leads to self-fulfilling prophecy.

In fact, there are five very easy explanations of their conclusions that in no way lead you to believe that the overlap between filtered reviews and fraudulent reviews is even close.

Yelp uses star rating as part of its filtering algorithm. This is an interesting finding, but not applicable to "fraudulent" reviews.
Restaurants with few reviews or negative reviews are engaging in proactive reputation management by asking customers with positive experiences to review them. This is simply a best practice of online marketing. While it violates Yelp's guidelines, by no means does it indicate that the reviews generated by these campaigns are fraudulent.
Independent restaurants tend to be much more engaged in online marketing than chains. Speaking from years of personal experience, chains have by-and-large been very slow to adopt local search marketing best practices, from search-friendly store locators to data management at local search engines to review campaigns. Independent small business owners simply tend to be more engaged in their digital success than corporate managers.
Restaurateurs in competitive markets tend to be much savvier about their digital marketing opportunities than those in less-competitive, typically rural markets.
Engaged restaurateurs are more likely to pursue proactive reputation management campaigns (see bullet-point number two).

While the HBS study highlights a number of interesting attributes of Yelp's review filter, it's simply impossible to draw the kinds of conclusions that the authors do about the truthfulness or fraudulence of filtered reviews.

3. "Filtered reviews" â‰ "useless reviews"

I consider my friend Joanne Rollins to be a fairly typical small business owner. She runs a small frame shop with the help of a couple of employees in a residential neighborhood of NW Portland. She's not shy about sharing her ire with Yelp, not only around some of their shady sales practices, but especially about her customers' reviews getting filtered.

Trying to explain some of the criteria that cause a review to be filtered simply takes too long, and Joanne is easily frustrated by the fact that a faceless computer algorithm is preventing testimonials from 13+ human beings from persuading future customers to patronize her business. On the customer side, they're usually disappointed that they've wasted time writing comments that no one will ever see.

But all is not lost when a review is filtered! With permission from the customer, I encourage you to republish your filtered Yelp reviews on your own website. There's no risk of running afoul of any duplicate content issues, since search engines cannot fill out the CAPTCHA forms required to see filtered reviews.

You as the business owner get the advantage of a few (likely) keyword-rich testimonials, and your customers get the satisfaction in knowing that hundreds of future customers will use their feedback in making a purchase decision. Marking these up in schema.org format would be the icing on the cake.

4. "Filtered reviews" â‰ "reviews lost forever"

A review once-filtered does not necessarily mean a review filtered-for-alltime. There are steps that I believe will make their review more likely to be promoted from the filter onto your actual business page:

Complete their personal Yelp profile, including photo and bio information.
Download the Yelp app to their mobile device and sign in.
Connect their Facebook account to their Yelp profile.
Make friends with at least a handful of other Yelpers.
Review at least 8-10 other businesses besides yours.
Leave at least one review with each star rating (i.e. 1-, 2-, 3-, 4-, 5-).

For those customers who are super-frustrated by Yelp's filtering of their review or with whom you, as a business owner, have particularly a strong relationship, consider requesting that they undertake at least a couple of those tactics. I certainly don't guarantee their success, but it's worth a shot.

The reality of Yelp's review filter

As the infographic above demonstrates, Yelp's excitement over the citation from the NYAG as having the most aggressive filter underlines a fundamental business problem for the company that I've written about for years.

Yelp's fortunes are tied to their success in selling business owners advertising. Yet these same business owners:

don't understand how the site works (at best)
think that every Yelp salesperson is out to extort them (at worst)

Despite commendable efforts like their Small Business Advisory Council, Yelp clearly has a long way to go in educating these business owners. And they certainly have a long way to go with reining in rogue salespeople.

But the bigger issue is the consistent disconnect with their customers on the issue most important to their businesses--their guidelines for solicitation and display of reviews. Until they resolve that inherent conflict, I find it hard to see how they'll grow their revenues to the levels that Wall Street clearly expects.

Seth's Blog : Learning from those that went first

Learning from those that went first

A month ago, I invited my blog readers to join in a new online/offline school. More than 12,000 people signed up for the rollout, and the first groups started meeting a few days ago.

The initial feedback has been absolutely fabulous. At first, people hesitated to invite others to join them in this process, but once they pushed themselves forward, many discovered the magic that comes from engaging face to face around learning.

If you were hesitating (or just busy), it's not too late to join in.

1. Click here and find out about what this is about.

2. Subscribe to the Krypton/blog newsletter and get the updates going forward.

3. Go ahead and organize a group and start, as soon as you can. Now is better than later. There will be new free courses released every month going forward.

You can catch up on the posts to date (and find the current free course) by reading the Krypton blog, from the bottom up.

Learn together.

• Email to a friend •

joi, 3 octombrie 2013

Mish's Global Economic Trend Analysis

France Vows to "Save the Bookstores", Fixes Price of Books, Bans Free Shipping by Amazon
Spain Suffers from Hundreds of Earthquakes Caused by Offshore Drilling; Largest Quake is Magnitude 4.2; Citizens Complain of Cracks and Tremors Whipping Their Homes
Boehner Prepared to Cave-In to Obama; Reflections on the Waiting Game

France Vows to "Save the Bookstores", Fixes Price of Books, Bans Free Shipping by Amazon

Posted: 03 Oct 2013 09:12 PM PDT

In yet another act of economic stupidity, France targets Amazon to protect bookshops.

France's parliament has passed a law preventing internet booksellers from offering free delivery to customers, in an attempt to protect the country's struggling bookshops from the growing dominance of US online retailer Amazon.

On Thursday, Aurélie Filippetti, the culture minister who originally proposed the move, denounced Amazon for its alleged "strategy of dumping", claiming that the company used offers of free delivery to get around French laws controlling the price of books.

The socialist government of President François Hollande is lobbying the EU to regulate online platforms and applications and is pushing for international agreement on taxing internet companies such as Google, Facebook and Amazon in the countries where customers use their websites.

Defending France's cultural assets against the perceived threat from US products and companies has strong cross-party support. All main parties supported the new law, which will be added to 1981 legislation that allows a maximum 5 per cent discount on the centrally-fixed single price for books.

What is with these economic morons? Not only do they fix the price of books, they fix the price of shipping them.

Worse yet, France is pushing for an international tax on Google, Facebook and Amazon in the countries where customers use their websites.

Good grief. No one benefits from such stupidity except a handful of inefficient bookstore owners. Everyone else loses.

These fools are likely to tax the sun for providing free sunlight.

Actually, I am surprised Spain beat France to that idea. For details, please see Spain Levies Consumption Tax on Sunlight.

Had these fools been in charge, they would have protected the buggy whip manufacturers against unfair competition by Henry Ford and the auto industry.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Spain Suffers from Hundreds of Earthquakes Caused by Offshore Drilling; Largest Quake is Magnitude 4.2; Citizens Complain of Cracks and Tremors Whipping Their Homes

Posted: 03 Oct 2013 01:25 PM PDT

An investigation is underway in Spain as to the cause of hundreds of recent earthquakes in the Cataluña region in Spain.

The energy minister says "It appears that there is a relationship between gas injection and earthquakes". Via Mish-modified translation ...

Jose Manuel Soria, the Minister of Industry, Energy and Tourism said that it appears that there is a direct relationship between the injection of gas into the underground Castor warehouse and earthquakes.

The minister's remarks come after another night of earthquakes on underground warehouse environment. According to the National Geographic Institute, last night during 23 earthquakes have occurred. Two of them, at one in the morning and half an hour later, recorded a magnitude of 4.1 on the Richter scale. The other earthquakes were registered a magnitude of between 1.7 and 2.9 on the Richter scale, according to the sources.

The most intense ground motion since records began these earthquakes related to the Castor project came in early Tuesday with a magnitude of 4.2.

The Castor project, with an investment of 1,200 million euros, aims to harness an old oil well 1,750 meters below sea level to supply up to a third of the gas demand of the system for 50 days, but apparently, gas injection since September 13 has caused hundreds of earthquakes, most low intensity. Several experts geologists have claimed that many earthquakes are due to "induced seismicity" by the Castor project, caused by the injection of gas into the rock. However, there is no consensus about its risks and evolution.

Citizens Complain of Cracks and Tremors Whipping Their Homes

Via "as is" Google-translation, please consider "I spent half the night"

The residents of the villages near the Castor underground gas storage, near which has registered a surge of earthquakes, tremors live with that uncertainty every night whipping their homes. "was sleeping and moved the closet door that I have just back, I got scared and woke up suddenly, it was very strange, I had never felt anything like it, "says Ricard Fuster, neighbor Alcanar (Tarragona) on the earthquake registered 4.1 degrees last night in the Gulf of Valencia.

In the same terms is expressed Pietat Subirats, 47, sleeplessness trailing by earthquakes: "I've spent half the night. I woke with a start, in my house have noticed the two strongest earthquakes and trembled on my street all, "says this 47-year resident of Alcanar. "First I felt the movement of the bed, then started to shake and furniture throughout the house, the dogs would not stop barking area," he recalls. Pietat is outraged: "In my street were all awake by contacting us through social networks. We are angry because these episodes are becoming worrisome, asking politicians and responsibilities to the company.

The inhabitants of the towns of the Ebro and Castellon collect sleeplessness and tremors stories. Earthquakes, in fact, dominate all neighborhood gatherings: "We are afraid, I have noticed the strongest earthquake that has been, then moved the structure of the house," says Emilio Valls, a real estate agent for 36 years who lives in a three-story building in Sant Martí Mayor Street, in the heart of Alcanar, a few meters from the Plaza Mayor.

Blame Game is On

Here is a rather curious "as is" Google-Translated headline: "The government did not heed the request of the Government to make a seismic report"

Close scrutiny reveals that current government officials blame the previous administration (always a safe thing for politicians to do).

The previous government was warned about the need to analyze the seismic consequences of project implementation Castor, gas marine store located at the Ebro Delta told him the Government before the license granted to initiate activities to Scales UGS, but the Ministry of Industry disregarded regional requests, as explained this morning the Minister for Territory, Santi Vila, who has confirmed this morning there was another earthquake of 4.2 on the Richter scale.

Meanwhile, the president of the council of Castellón, Javier Molinero, has announced that the provincial corporation take legal action "against former ministers responsible for the processing and adjudication of granting Castor underground storage project in the event that there is evidence of negligence in the process carried out by the Government of Spain between 2008 and 2010. " Miller has aimed at Narbonne Cristina, Elena Espinosa, Miguel Sebastian and Joan Clos for their different responsibilities in the project.

The Catalan Minister Santi Vila has held that "the issue is not to laugh, it's serious" after continuous earthquakes that have occurred in the last week, warning that from a intesidad of 4.5 may have direct effects in buildings, with the appearance of cracks. Hence, the Government has contacted the project manager, Escal UGS, to have the certainty that the activity has been stopped.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com

Boehner Prepared to Cave-In to Obama; Reflections on the Waiting Game

Posted: 03 Oct 2013 11:11 AM PDT

Those who thought House leader John Boehner would do something different this time (not cave-in to Obama) thought wrongly.

The New York Times has the details in Boehner Tells Republicans He Won't Let the Nation Default

With a budget deal still elusive and a deadline approaching on raising the debt ceiling, Speaker John A. Boehner has told colleagues that he is determined to prevent a federal default and is willing to pass a measure through a combination of Republican and Democratic votes, according to one House Republican.

The lawmaker, who spoke on the condition of anonymity, said Mr. Boehner had indicated he would be willing to violate the so-called Hastert Rule if necessary to pass a debt-limit increase. The informal rule refers to a policy of not bringing to the floor any measure that does not have a majority of Republican votes.

Representative Michael G. Fitzpatrick, Republican of Pennsylvania, who was one of just 22 House Republicans this year who helped Mr. Boehner pass three crucial bills — to avert a fiscal showdown, to provide relief for the victims of Hurricane Sandy, and to pass the Violence Against Women Act — with a majority of Democratic support, said he expected that he may be asked to do so again.

"Hurricane Sandy, the fiscal cliff, all of the big votes require reasonable Republicans and Democrats to come together in order to pass it and get it to the president's desk," he said. "This will be no different."

And, Mr. Fitzpatrick added, "I've been there in the past, and I'm prepared to be there again."

Representative Leonard Lance of New Jersey, one of the moderate Republicans who met privately with Mr. Boehner on Wednesday, would not provide details of the meeting, but said, "The speaker of the House does not want to default on the debt on the United States, and I believe he believes in Congress as an institution, and I certainly believe he is working for the best interests of the American people."

Waiting Game

All that's left now is a waiting game. Given that Boehner is going to cave-in and pass some sort of measure Obama and the Democrats can sign off on, the pseudo-drama is gone.

Perhaps the House puts together another measure that a few Democrats will go along with, but if the Senate and president Obama do not like the measure, it will go nowhere.

The Senate would amend any bill the president does not like, pass it back, and Boehner would put it up for a vote. Then, a handful of Republicans will sign it, and that will be that.

The best Republicans can hope for is some minor changes to Obamacare (that Democrats are in favor of as well). I suspect some talk between Boehner and Obama along these lines are in progress right now.

Both parties will declare victory but Republicans will have lost.

Meanwhile, the Hype Continues

From the Times ....

A Treasury Department report released on Thursday said the debt-limit impasse could cause credit markets to freeze, the dollar to plummet and interest rates to rise precipitously. A default might prove catastrophic, the report said, and could potentially result "in a financial crisis and recession that could echo the events of 2008 or worse."

The administration has made increasingly strong public warnings about the potential economic consequences of not increasing the debt limit.

"As reckless as a government shutdown is, as many people as are being hurt by a government shutdown, an economic shutdown that results from default would be dramatically worse," Mr. Obama said on Thursday, speaking to construction workers at M. Luis Construction in Rockville, Md., a suburb north of Washington.

He said that a default would be "the height of irresponsibility," adding that "there will be no negotiations over this."

"The United States is the center of the world economy," Mr. Obama said, "so if we screw up, everybody gets screwed up — the whole world will have problems."

Many market participants interpret the White House's public statements as an effort to get Wall Street to pay attention, even to provoke a market reaction that might spur Congress to act.

Reflections on the Waiting Game

Why should the market react to any of this, since everyone knows Boehner will cave-in, including Boehner himself?

Moreover, one has to wonder about the nature of hyped-up statements from the WhiteHouse in the first place, if the only intent is to create a wanted reaction in the stock market.

Such is the preposterous positioning on both sides of the aisle.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com