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miercuri, 9 iulie 2014
What you wrote the President:
POTUS, Pizza, and Pool in Denver
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Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings
Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings |
Advanced Local Citation Audit & Clean Up: Achieve Consistent Data & Higher Rankings Posted: 08 Jul 2014 05:02 PM PDT Posted by Casey_Meraz This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc. Did you know that having consistent and correct citations is mandatory for any successful local SEO Campaign? If you've read the 2013 Moz Local Ranking Factors survey or you've been in the local SEO game for a while, it's no secret how important citations are to ranking locally in Google. In fact, citations and external location signals are the 3rd most important ranking factor according to the Moz local search ranking factors survey. This is why it's essential that you have your correct NAP listed across the major citation sources. So what is the NAP format? NAP stands for Business Name, Address, and Phone Number. Having this information listed on another website such as Yelp, Citysearch, or Yellowpages acts like a positive vote for your local listings. While many people know they need to build citations to help increase their local rankings, surprisingly many people overlook having duplicate listings and incorrect listings. Some people think they only need to update their Google My Business listing which is incorrect. In fact, according to David Mihm from Moz "If all you're doing is updating your Google+ Local Page, you're going to continue to see problems because "new" erroneous data will constantly feed into Google from all of its other sources." This has been known to create bigger problems down the road. So what is the downside if you have inconsistent citations, duplicate citations, or citations that are just plain wrong? In a nutshell you're missing out on getting credit for that citation, it's hurting your local rankings in Google, and its potentially creating longer term issues when the incorrect data is scraped. Unfortunately while there are some resources you can use to simplify this process, it's not as easy as waving a magic wand or blinking while wearing your Google Glass.
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Website | Put the domain of the citation source. This will help you sort it later for easy tracking. |
Business Name | Copy and paste the business name from the citation you want to keep here. If the one you want to keep is wrong, paste it here anyhow. We will correct it later. |
Address | Copy and paste the address including suite # from the citation you want to keep here. If the one you want to keep is wrong paste it here anyhow. We will correct it later. |
City State Zip | Copy and paste the City, State, and Zip Code from the listing here. |
Phone | Copy and paste the Phone Number from the listing here. |
Links To | Put the URL that the citation is linking to if applicable. |
Issues | Put the main issue here. Mention all issues if possible. If the citation is a Duplicate and has an incorrect name I would put "Duplicate | Incorrect Business Name" |
URL Of Live Listing | Copy and paste the URL of the citation source so we can refer to it later if needed. |
Duplicate 1 | Copy and paste the URL of any duplicates here |
Duplicate 2 | Copy and paste any duplicates here |
Status | I added a status column to check and update the status. Sometimes when you contact them they may not be prompt. |
Green | If you highlight the row in this color, you have confirmed there are no issues with this citation and no duplicates. |
Yellow | There is an issue with this listing like the company name is missing "The" in front of the name or the suite number is not perfect. Basically this is for minor secondary issues that don't need fixing, but you could fix them if you wanted to. |
Red | If there is a major issue with the NAP such as wrong Name, Address, Phone Number or a Duplicate you can mark it as red. This will help us to prioritize our work later. |
Below are two screenshots of how the spreadsheet looks when you pull it up.
Once you start finding the citations, you will want to color-code each row after evaluating the citation. This will help you prioritize your work later once your're ready to start fixing these up.
The Process
- Audit Your Citations - Using my spreadsheet and the methods listed below you can start by auditing every citation source you find for your business.
- Record the Data - Record the NAP information in the spreadsheet provided and don't be shy with the details. After you have identified a problem make sure to color code the row. Red is a very important fix, Yellow is something you can fix but can wait, and Green is good meaning there are no problems and no duplicates.
- Outreach & Fix - Once you have a list of your action items, you can sort the list by RED or priority items. You can then outreach to these sites and record it in the notes with the date.
- Follow Up, Record, & Repeat - You can't just send an email or contact form and call it good. You have to follow up. Don't change the color of the row until the live listings are fixed. This will allow you to check and re-check until these issues are cleaned up. The reality is that some of these listings will require multiple contacts to get fixed (just like link removals).
Finding Your Incorrect Citations
Finding these citation sources can be a difficult task. However, if you already have a list of primary citations you want to tackle you're in a good spot. Remember that focusing your efforts on the primary sources will provide the most ROI.
Remember that when you're searching for citations using these methods you will want to search for each of the ones you identified to ensure complete accuracy. In other words, don't just search a directory by the proper business name or phone number. Also, search it with the WRONG information you identified to see if any wrong sources come up.
Method 1: Search Specific Directories & Websites
If you only have one business location this task gets a bit easier as there a search string you can use to narrow down your results. However if you're a multi-location business it may not work as well (depending on how many locations you have). This search string is going to use three commands. The first command site: searches only within the website immediately following the colon. If I just wanted to search Yellowpages.com I could type site:yellowpages.com. Now putting information after the site command will help narrow down your search. Let's say that I wanted to search only YellowPages.com for my exact company name, but only for listings that DO NOT contain my primary phone number that is associated with my NAP. In this case I could put in this search:
site:yellowpages.com "The Reeves Law Group" -714-550-6000
- The site: command tells Google to search only the website (in this case YellowPages.com)
- The Quoted "The Reeves Law Group" tells Google to only return results that include the company name in that exact phrase order
- The -714-550-6000 tells Google to not include any results that use this phone number. The minus allows you to exclude information you don't want to appear in the results.
If you have a list of citation sources you want to check such as the Moz Top 10 by City or Industry, you could then use these search strings, identify duplicates and problems on the primary sites.
Most reputable websites also have an internal search function as well. It's important to check this too as the Google Site: command only searches for indexed citations. It's possible that the incorrect one may not be indexed yet, but could cause problems in the future.
Method 2: Searching Google's Index Citations
While you can search specific directories for incorrect citations if you already know the websites you want to check, what if you don't have that list? Another easy way is to pull the incorrect results direct from Google. To do this we will use the MozBar and modify our search settings which allow us to scrape 100 results at a time. Simply follow the example below.
Before using this method, you need to change your search settings in Google
Start by pulling up Google.com and clicking on the gear icon in the upper right hand corner of a search page. You will want to navigate to search settings where you will check the button "Never Show Instant Results" and then change the Results Per Page slider to 100. This will allow you to search 100 entries as a time. You can see the settings we changed in the picture below:
You will also need the MozBar for this. If you don't have the extension you can download the Chrome version here and the Firefox version here. Once you have the MozBar installed you will be ready to start scraping these results!
When the MozBar is on and you do a search in Google you will now be able to see 100 results and easily export them by clicking the export button in the top left corner of the MozBar as shown in the example below. Once you have these results you can copy and paste them in my trusty spreadsheet for evaluation. Of course if you're doing a lot of searches I recommend conducting the searches first, combining the results, and then removing duplicates in Excel. This will save you a ton of time!
So Which Search Operators Should You Use?
Using the proper search operators and getting a bit creative will save you a substantial amount of time. Don't think that you're stuck with the ones I have provided below. Get creative and think outside of the box based on your situations. Below are some examples you can use along with an explanation of them. They are sorted by categories below.
Casey's OCD Pro Tip: Using Google can produce different results depending on how the data is entered on the actual citation site. For example it's a good idea to search different Phone number variations. Some variants include: 111111111111, 111-111-1111, (111) 111-1111
Take note that when you do a search with quote around the keyword (e.g: "Keyword One"), it will search for the words in that order exactly as they appear. If you want to learn more about creative boolean search terms check out this resource.
How to Find Listings With Incorrect Phone Numbers
What you should search: 800 Number -Local Number
Example: 800-644-8000 -714-550-6000 This search when preformed in Google is telling it to search for the main company's 800 number (800-644-8000), but exclude the local phone number of the main office (which is why I used the - sign before 714-550-6000). If you have one location that uses or used an 800 number at some point this will be your primary go to search. If you have multiple locations though it will likely just return results from the other locations. You could of course add - to additional offices and search this way as well.
What you should search: 800 Number -Local Number +Company Name
Example: 800-644-800 -714-550-6000 +Reeves Law Group At first glance this search operator probably looks like the one above with the simple addition of +reeves. However take a closer look and notice how I took out one "0" from the 800 number. What I am doing here is looking for a possible wrong entry but also making sure that part of the company name (in this case The Reeves Law Group) is shown in the string.
How To Find Incorrect Business Names That Have The Proper Phone
What you should search: 555-555-555 -"Company Name"
Searching for the office locations phone number and then excluding the company's name using the -"company name" command will show all results for that phone number that do not mention the proper company name. This is an easy way to find variants of the business name across the internet.
Other Searches You Can Try
What you should search : "Business Name"+"Address" With quotes this will search for all instances of the exact business name and exact address you put in. The more specific you get the narrower the search results will be.
What you should search : "Business Name"+"Zip code" Doing this will give you another list of options that could include listings without the proper business phone number.
Finding Which Citations are Correct
What you should search (Without quotes): "City Name"+"Zip Code"+"Company Name"+"Phone Number"
Thankfully, you can also use these tricks to see which citations you have that are correct. If you're scanning for citations this way make sure you also check each of these sites for possible duplicates as you could have one correct listing and one or more bad ones too.
Once you have your list of sources you can us the Mozbar export option outlined above and sort through these on the spreadsheet.
Once You Have Them Documented You Can Prioritize and Outreach
Once all of these are all properly documented comes the painstaking task of fixing them. Some of these websites will allow you to claim listings and directly edit them which is nice. Some you will have to hunt for the contact information and if you can't find it I recommend checking their WHOIS information to get the data of the domain owner. Most reputable sites though will have some way of contacting them.
Usually when you encounter duplicate listings, you will have to contact the website to get them removed. Be patient. Remember that in most of these cases you're not paying to be listed on their website so their response can take some time. Be sure to document your contact dates in the spreadsheet as well so you can easily follow up.
Here are a few tips for the outreach methods:
- Make sure all email contacts come from an email address on your websites domain such as Webmaster@YourDomain.com. This may help the back and forth verification process where possible.
- Some listings will require you to claim and verify them and may call the business with an automated system. Be prepared to take a few calls.
- Always be very clear with your request but also be concise. They don't typically spend a lot of time on these requests so making it as easy as possible with the links is recommended.
- Make sure to read the websites FAQ's for removing duplicates or updating listings. It will save you a lot of time and they may already have a process in place for this.
- If you can't find the procedure try the contact form on the website first, then email if you don't hear back in a reasonable amount of time.
Contacting Websites to Fix Listings via Email
Below is a very quick and easy sample outreach email I use for some of these contacts. This example can be used if you have two listings at YellowPages.com that are on the following URLs:
1) http://www.YellowPages.com/Listing1
2) http://www.YellowPages.com/Listing2
Sample Contact Email:
Hello,
I recently discovered that your website has two listings for my business, "Business Name" located at "Address". I was hoping you could help me delete the duplicate listing.
The correct listing is: 1) http://www.YellowPages.com/Listing1
The listing I need deleted is: 2) http://www.YellowPages.com/Listing2
Could you please notify me once you have had the chance to fix this?
Thanks!
- Business Owner
How This Helps
By sending out clear and concise emails you may eliminate the back and forth emails and get them done quicker. Over time you may notice that some of these websites don't reply. The reality is that some of them won't reply or will charge a fee to be fixed. You can make the decision on a case by case basis whether these are important enough to worry about.
Conclusion
I hope you found this guide useful and hope it's something tactical that you can put to use right away. Using this method you will be off to a good start at fixing up your citations. Like everything else in local search this will take time to cleanup and time to process. Let Google find and index these naturally over time and watch your local rankings soar. If you have any other tips for citation cleanup please post them in the comments below. Additionally if you have any specific questions please feel free to contact me directly anytime. Just take it one step at a time and you'll be done in no time!
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Seth's Blog : Burning bridges
Burning bridges
In action movies, the hero doesn't mind destroying the aircraft, road or bridge he just crossed, because it's always a one-way journey.
Retreating armies used to burn bridges as they crossed them so those in pursuit couldn't follow.
And that very mindset, the mindset of, "I am so intent on my goal that I am willing to push through this person, push through this relationship, push through this interaction, whatever it takes," is precisely how we burn our bridges.
The difference, of course, is that life is long and very few paths are only one way. You will need to come around here again.
A bridge well-crossed gets better over time. When you need to break it down to push through, you've not only hurt the person you trampled on, you've hurt your reputation.
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marți, 8 iulie 2014
Mish's Global Economic Trend Analysis
Mish's Global Economic Trend Analysis |
Paris to Tax Empty Offices at 20-40% of Rental Value; Price Crash On the Way Posted: 08 Jul 2014 10:43 PM PDT The ideas from France get nuttier and nuttier as time goes by. Via translation from Les Echos, please consider Paris Will Tax Empty Offices. The Paris City Council approved Tuesday a tax on commercial vacant properties. The main objective according to city planners is to encourage the conversion of empty offices into housing, not to "create a new tax". The city plans to tax owners of vacant commercial premises at 20% of the rental value of the first year, 30% the second, 40% the third year, from 1 January 2015.Price Crash On the Way With this ruling, a price crash in office space lease terms as well as property values is a given. And if a mad dash for the exits ensues (as is highly likely), expect downward price pressures on rental values and condo prices as well. Look on the bright side. Deflation is a good thing (but try telling any bureaucrats anywhere on the planet that story). Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
Posted: 08 Jul 2014 10:52 AM PDT Underage Immigrants Flood US From Central America Over 52,000 illegal immigrant kids and 39,000 families have been apprehended this year alone, flooding into the US primarily from Central American countries of Guatemala, El Salvador and Honduras. Obama Requests $3.7 Billion to Strengthen Borders On Tuesday, president Obama asked Congress for $3.7 billion to deal with the issue. Will Congress oblige? And by the way, whatever happened to the immigration reform bill that both parties seemed to want earlier this year? Here's the answer (possibly to both questions): Republicans declared immigration reform dead following the surprise defeat of house majority leader Eric Cantor to Tea Party candidate David Brat in the Republican primary (See Goldman Sachs President Inadvertently Explains Why Cantor Lost; Reflections on the Bush Years). The Washington Post made the claim Make No Mistake: Immigration Reform Hurt Eric Cantor. Following defeat of Cantor, Republicans decided it is better to sit back and criticize anything and everything the President does (or doesn't do), rather than propose anything themselves. What Do Democrats Want? Besides more money, what do Democrats want? That's a good question and it depends on whether you ask the president or activists. It also depends on when you ask the president. Back in March, and under pressure from human rights activists, Obama asked for an Immigration-Enforcement Review purportedly to slow the deportation of immigrants. "Advocates who met with the president said Obama told them he would build off a 2012 decision to defer the deportations of young people brought to the country illegally as children. Democrats and activists have called on him to dramatically expand that program, and Obama has ordered aides to review his legal options." In March, Obama wanted to slow deportations. Yesterday, Obama stated Most Children Illegally Crossing the Border Alone Will Be Deported. The White House signaled Monday that it expects to deport most of the unaccompanied minors entering the country illegally across the southern border, employing the strongest rhetoric to date to indicate that an influx of thousands of Central American migrants will not be tolerated.Super-Aggressive Stance Today, the president upped the ante asking for $3.7 Billion in Emergency Border Control Funds. Funds would be allocated to send more immigration judges to the southern border, build additional detention facilities and add border patrol agents. The move is aimed at more quickly deporting the tens of thousands of women and children who have entered the country illegally across the border, most of them in the Rio Grande Valley in Texas.What About the Republicans? One might think that Republicans would generally be in favor of faster deportations, but the Washington Post notes ... Under anti-human-trafficking laws signed by President George W. Bush in 2008, unaccompanied minors from non-contiguous countries are afforded greater legal protections than those who arrive illegally from Mexico or Canada. They are usually placed in the care of relatives, but many do not show up for their court hearings, which are routinely delayed for more than a year because of backlogs, officials said.And the Democrat Activists? Democrats have balked at rolling back those protections. Late last week, 225 organizations led by the American Civil Liberties Union sent a letter to Obama warning that eliminating those safeguards could ultimately jeopardize the children's lives.Does Anyone Want Reform? Curiously, Obama now wants tougher deportation measures than:
In general, Republicans prefer a campaign issue to solving a problem. But if a Republican were president, it would be equally safe to say Democrats would prefer a campaign issue to solving a problem. All things considered, it is the best interest of the majority, with Republicans curiously siding with Democrat activists (but for completely different reasons), to do little or nothing. Don't expect much progress with this setup. Mike "Mish" Shedlock http://globaleconomicanalysis.blogspot.com Mike "Mish" Shedlock is a registered investment advisor representative for SitkaPacific Capital Management. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction. Visit http://www.sitkapacific.com/account_management.html to learn more about wealth management and capital preservation strategies of Sitka Pacific. |
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Damn Cool Pics
Damn Cool Pics |
- Boo And Buddy Make A Cute Couple
- The Coolest Custom Shift Knobs On The Planet
- Lolita Richi Just Another Living Doll From Russia
- Surgical Tools You Want To Stay Away From
Boo And Buddy Make A Cute Couple Posted: 08 Jul 2014 01:46 PM PDT |
The Coolest Custom Shift Knobs On The Planet Posted: 08 Jul 2014 12:41 PM PDT |
Lolita Richi Just Another Living Doll From Russia Posted: 07 Jul 2014 08:58 PM PDT |
Surgical Tools You Want To Stay Away From Posted: 07 Jul 2014 08:38 PM PDT Surgical tools have come a long way. We're willing to bet that if these instruments were still used today, no one would be willing to have surgery. Amputation Knife (1700s): These sharp knives were used for amputations during the 18th century. They were typically curved so that surgeons could cut through the skin and muscle before the bone was cut with a saw. Amputation Saw (1600s): Some surgeons had decorated, fancy amputation/bone saws such as this… but sometimes the extra details and carvings were a breeding ground for bacteria. Arrow Remover (1500s): It is thought that this strange-looking tool was inserted into a wound in a contracted position. Then, the central shaft was used to grab an arrow. The blades were then expanded so that the arrow head wouldn't rip out the flesh on its way out. Artificial Leech (1800s): Bloodletting was a popular treatment for a range of medical conditions. In 1840 the artificial leech was created and was used frequently in eye and ear surgery. The rotating blades would pierce the skin and the tube would suck up the patient's blood like a syringe. Bullet Extractor (1500s): These extractors could reach bullets embedded deeply in a patient's body. Pulling out a bullet was sometimes risky and could result in more injury, but was common practice. Cervical Dilator (1800s): This could be used to dilate a woman's cervix during labor. You could determine the amount of dilation with the measurement scale on the handle. Doctors stopped using these because they would often cause the cervix to tear. Circumcision Knife (1770s): Ritual circumcision common, but tools like this sharp European knife from the 18th century make it seem like a brutal and archaic practice. Ecraseur (1870s): This tool was used to remove hemorrhoids, uterine tumors or ovarian tumors by severing them. The chain was looped over the mass and tightened using the ratchet, stopping the circulation of blood to the area. Hemorrhoid Forceps (1800s): To remove a hemorrhoid, these forceps were used to grasp it and apply pressure to stop the blood supply. As a result, the hemorrhoid would usually fall off. Hernia Tool (1850s): This tool was used after hernias were corrected. It would be inserted into the body near the affected area and left there for a short amount of time. The tool would help encourage the formation of scar tissue, holding the hernia in. Hirtz Compass (1915): This compass could used to be locate bullets within a body, using trajectory formulas, so that they could be removed with precision. Hysterotome/Metrotome (1860s-90s): This hysterotome (or metrotome) was used to amputate the cervix during a hysterectomy. Lithotome (1740s-1830s): In order to remove bladder stones, the bladder would need to be cut and doctors would use a lithotome to do it. The shaft contained a hidden blade that was inserted into the bladder and then released using a spring handle. Mouth Gag (1880s-1910s): This wooden, screw-shaped mouth gag wasn't used to silence patients. It would be inserted into an unconscious patient's mouth to ensure their airway was open. Scarificator (1910s-20s): Scarificators were used in bloodletting, to help draw out the blood. The spring-loaded blades in this device would cut the skin and then the device would be warmed to encourage blood flow. Skull Saw (1830s-60s): To access the brain, this hand-cranked skull saw would be used to cut through the cranium. Tobacco Smoke Enema (1750s-1810s): This kit would be used to infuse tobacco smoke into a patient's rectum. It was used primarily the resuscitation of drowning victims. The warmth of the smoke was thought to promote respiration. Tonsil Guillotine (1860s): To remove tonsils, this tool was used. It's like a small guillotine. The blades would slice off the infected tonsils, but would often cause hemorrhaging and would leave tonsil remnants in the throat. Trephine (1800s): The trephine basically was a hand-powered drill with a cylindrical blade, used to bore into the skull. The spike in the center would hold the instrument still while cutting. Vaginal Speculum (1600s): Specula have been used for thousands of years by doctors, mainly so that they could examine a woman's vaginal area. This 17th century European example is ornate and intimidating, but is similar to the specula used today. |
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