[You're getting this note because you subscribed to Seth Godin's blog.]
Pushing the spectrum
Marketers have long tried to turn happy events into shopping opportunities. Macy's and Gimbels and others pushed us to see Christmas as a chance to buy gifts. Shopping is right next to happiness on the spectrum of emotions, I guess, just as green is next to blue in the rainbow. They did it to Valentine's day and now, of course, Halloween.
Lately, some marketers would like to push us to move from fear to hatred. It makes it easier for them. We honor and remember the heroes who gave everything, the innocent who were lost, the neighbors who narrowly escaped. A day to hate? I hope we can do better than that.
More Recent Articles
- Interpreting criticism
- Loyalty
- Three uses for a free Kindle book
- Marketing to the bottom of the pyramid
- If you want to learn to do marketing...
Don't want to get this email anymore? Click the link below to unsubscribe.
Click here to safely unsubscribe now from "Seth's Blog" or change your subscription or subscribe
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu