Seth's Blog : Better than it sounds

Better than it sounds

Mark Twain said that Wagner wrote music that was better than it sounds.

It's an interesting way to think about marketing. Is your product better than it sounds, or does it sound better than it is?

We call the first a discovery, something worthy of word of mouth. The second? Hype.

 

• Email to a friend • •

More Recent Articles

• Coughing is heckling
• Protecting the soft spot
• Kraft singles
• Live in New York City
• Are you doing a good job?

[You're getting this note because you subscribed to Seth Godin's blog.]

Don't want to get this email anymore? Click the link below to unsubscribe.

---

Click here to safely unsubscribe now from "Seth's Blog" or change your subscription, view mailing archives or subscribe

---

---

Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498