Central Perk: SEOptimise

vineri, 9 septembrie 2011

SEOptimise

BrightonSEO 2011 Roundup: who said what and why

Posted: 09 Sep 2011 01:13 AM PDT

It's that time of the year again when 600 enthusiastic online marketers descend on Brighton for the annual SEO conference organised by Kelvin Newman. With the agenda packed full of interesting presenters and topics, it certainly looks set to be another great event.

SEOptimise will be providing the very best points from each presentation session by session and updating this blog post. If you are unable to make BrightonSEO this year, then follow @SEOptimise on Twitter and get all the latest updates right here.

Below is a list of presentations and speakers coming up.

Jonny Stewart – Google's Panda: A Case Study

John McElborough – Building a Private Blog Network

Dave Perris – Attracting Links

James Carson – Dr Social Love: Or how I learned to Stop Worrying about Google Algorithms and Love the People

Erika Ungar – Choosing and Implementing Friendly URLs for Ecommerce

Malcolm Coles – How to win at SEO with Duplicate Content: Featuring Pippa Middleton's Arse

Neil Walker – Links – SEO Value vs Client Expectations vs Cost

Roger Warner – What Can Social Learn from Mad Men?

Toby Barnes – James Bond: Architecture Critic

Dom Hodgson – My Hack Day Addiction

Samuel Crocker – How to Pitch SEO

Graeme Benstead-Hume – Stormy Weather: The Accuracy of Search Volume Estimation and Forecasting

Dara Fitzgerald – Beyond the last click: Finding Hidden SEO value with Multi-Channel Funnels

Kane Bartlett – Driving SEO with PPC

Rosie Freshwater – Market Research: Informing SEO and Link Development

Rae Lovejoy – Delight in the Digital World: Why Settle for Customer Satisfaction

What Are Your Biggest Challenges in SEO? An a4uexpo London Special!

Posted: 08 Sep 2011 08:43 AM PDT

Kevin and I are speaking at a4uexpo London in October in the session Post Panda: Affiliates’ Guide to Surviving Google (2.30pm day one).

We’re currently working on the presentation and thought it would be a good idea to reach out to our readers in order to ask: what are your biggest challenges in SEO?

This is going to be largely targeted at affiliates – so looking at challenges such as: ‘how to add more content?’, ‘how to appear as a brand rather than a thin affiliate site?’ and of course ‘how do you avoid a panda slap?!’

But we also want to hear from you and look to answer your common questions and challenges – so please let us know in the comments below…