The self-defeating quest for simple and easy
Bullet points, step by step processes that are guaranteed to work overnight, proven shortcuts...
If it was easy, everyone would do it.
Worth noting that surgeons don't sign up for medical school because they're told that there is a simple, easy way to do open heart surgery.
It's not that we're unable to handle complicated problems, it's that we're afraid to try. The Dummies mindset, the get-rich-quick long sales letters, the mechanistic, industrial processes aren't on offer because they're the best we can handle. No, they sell because they promise to reduce our fear.
It will take you less time and less effort to do it the difficult way than it will to buy and try and discard all the shortcuts.
More Recent Articles
- What did you do on your summer vacation?
- Will I see you tomorrow?
- An end of books
- Your first mistake might be assuming that people are rational
- Message amplification isn't linear
[You're getting this note because you subscribed to Seth Godin's blog.]
Don't want to get this email anymore? Click the link below to unsubscribe.
| Your requested content delivery powered by FeedBlitz, LLC, 9 Thoreau Way, Sudbury, MA 01776, USA. +1.978.776.9498 |
Postări
Niciun comentariu:
Trimiteți un comentariu