sâmbătă, 11 septembrie 2010

Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


I Wish We Had Google Understand Not Google Instant Search

Posted: 10 Sep 2010 08:38 AM PDT

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Earlier this week Google launched the latest iteration of the SERP’s, Google Instant. While I, like everyone else, had fun playing and finding some of the holes in it, it’s really not a product that I think will succeed. To Google’s credit, I can’t ever say that I’ve heard people complain that Google takes too long to serve them results. What I do hear and personally experience is that I wish Google understood what I was looking for …

Google didn’t learn that all this complexity isn’t what people want from the failed Google wave and Sidewiki experiments …
 I understand why Google launched a product like Google instant search: they feel that, because they are smart enough at predicting what you are looking for, they can interpret your query after a word or two–or sometimes after just a few letters. They think they know you so well that they can guess what you want without being told. Without getting too involved in what’s going on behind the scenes, Google is using previous search volume to predict the most likely term(s) you are looking for. It’s a sophisticated leap forward in technology to be sure, but it’s not something that solves a problem I hear people complain about. (As a side, this does give a lot more context to the bizarre statement Eric Schmidt made a few weeks ago: “They want Google to tell them what they should be doing next.”)

The problem that I have is getting Google to understand what I meant by that query. I work with search engines all day, so I like to think I have some expertise and can form queries that will get me the right result after one or two tries–or at least help me figure out what I should be searching for. Recently I was searching for a way to import an accountant’s file into Quickbooks on a Mac, so I started with [import accountants file quickbooks mac]. It turned up all sorts of lovely sales pages for the Mac version of Quickbooks. A few tries later I found that the combination I needed was [quickbooks mac accountant's copy]. Now, if Google was able to figure out my intent and serve up the results for the second query and save 15-20 minutes of digging around, that would be a great product, but serving me the wrong information faster via an ajax interface doesn’t solve my problem and doesn’t help me as a user. Oh–and for the record, at the time of this post’s writing, you can’t create or import an accountant’s file in Quickbooks for a Mac.

by using search volume as a predictive indicator, Google is almost always going to be showing the highest dollar advertising …
Not to sound like a conspiracy theorist nutjob, but what we’ve really got going on are the two wrong problems being solved. Google engineers and developers are smart people, and they want to do cool stuff and need to feel challenged (see users vs developers) . However, they move at pace much faster than most of the world and think that, if the rest of the world would just catch up with them, everything would be better. So we’ll just opt everyone in to this new advance we made. No need to thank us. Google opting everyone in without asking is pretty much standard operating procedure. It’s how they have decided to drag everyone into the future.  Secondly, by using search volume as a predictive indicator, Google is almost always going to be showing the highest dollar advertising first. I get it, NO ONE at Google will ever say that profitability has anything to do with user experience. Eric Schmidt says some bat shit crazy things on a predictably regular basis, but even he won’t say that out loud. They will all just realize it without it needing to be said.

Personally, I don’t think it’s useful. In fact, I think it’s distracting, like your annoying, nerdy, know-it-all nephew who answers your questions before you finish speaking. However, Google didn’t learn that all this complexity isn’t what people want from the failed Google wave and Sidewiki experiments. I can tell you that if I wasn’t an SEO, this would push me over to Bing … I suspect I’m not alone …

This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.

I Wish We Had Google Understand Not Google Instant Search

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Is PageRank Important?

Hello

One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. So new SEOs end up thinking topic x is the most important, then topic y, then topic z. And then someone debunks one of those. Many false facts are taken as truths when the people with a nugget of information (that they found from some source) spread it as fact.

 

When Google's search algorithms are so complex that even leading search engineers do not know how they work it can be quite hard piecing together a cohesive strategy from the disparate chunks. Today you can read about a recent algorithm change that stumped Google's Matt Cutts!

 

Read it online at
http://www.seobook.com/learn-seo/is-pagerank-important.php

 

Cheers,
Aaron Wall

 

P.S. Did you know my private coaching club, "SEO BOOK CONFIDENTIAL", is an exclusive insiders group of some of the most influential and successful SEOs in the world? We quietly generate literally millions online for our clients and our own businesses——so can you imagine what it'd be like having us take a look at your SEO project?

 

Well here's the best part: inside the "SEO BOOK CONFIDENTIAL" forum, you'll be able to post all your problems and questions. You'll get specific advice from me and all the other top-level SEOs in our exclusive club. (Some of these guys charge upwards of $500 per hour... plus, even if you had the money to hire them, they're booked solid, so you couldn't anyway).

 

You'll also get the best of my free tools, exclusive premium tools, time-saving tutorials and cutting edge tips.

 

To discover more about our friendly community of SEOs——and how you can be getting one-to-one advice from us in the next five minutes——follow this link:
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Daily Snapshot: A Day That Tested Our Country

The White House Your Daily Snapshot for
Friday, September 10, 2010
 

Your Weekly Address: A Day That Tested Our Country

The President marks the ninth anniversary of the 9/11 attacks as a National Day of Service and Remembrance to honor those who lost their lives. Watch the video.

Photo of the Day - September 9, 2010

Today's Schedule

All times are Eastern Daylight Time

9:00 AM: The Vice President and Dr. Jill Biden attend New York City’s September 11th Commemoration Ceremony at Zuccotti Park

9:30 AM: The President delivers remarks at the Pentagon Memorial

11:15 AM: The President participates in a service project

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog

A Day of Service and Remembrance
First Lady Michelle Obama sends a message to the White House email list encouraging Americans to participate in the September 11th National Day of Service and Remembrance.

The President's Press Conference: From the Economy to the Middle East and "What This Nation Was Founded On"
The President opens his press conference discussing the economy but goes on to take a broad range of questions. Watch the video with direct links to any exchange you want to watch.

A Call to Staff Sergeant Salvatore Giunta
The President speaks with Staff Sergeant Salvatore Giunta, who will be the first living service member to be awarded the Medal of Honor for service in Iraq or Afghanistan.

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Seth's Blog : Pushing the spectrum

[You're getting this note because you subscribed to Seth Godin's blog.]

Pushing the spectrum

Marketers have long tried to turn happy events into shopping opportunities. Macy's and Gimbels and others pushed us to see Christmas as a chance to buy gifts. Shopping is right next to happiness on the spectrum of emotions, I guess, just as green is next to blue in the rainbow. They did it to Valentine's day and now, of course,  Halloween.

Lately, some marketers would like to push us to move from fear to hatred. It makes it easier for them. We honor and remember the heroes who gave everything, the innocent who were lost, the neighbors who narrowly escaped. A day to hate? I hope we can do better than that.

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vineri, 10 septembrie 2010

"The America I Believe In"

The White House Economy and Jobs Agenda
Friday, September 10, 2010
 

The Week In Economy and Jobs

On Wednesday, President Obama traveled to Cleveland, Ohio and laid out a set of targeted proposals to help our economy continue on a path to recovery.  He spoke about the need to strengthen our recovery in both the short and long terms by investing in America’s roads, bridges and runways, by helping small businesses grow and hire, and by giving certainty to businesses through a permanent incentive to innovate and create good jobs in America in the Research and Experimentation Tax Credit.

On Monday, President Obama traveled to Wisconsin to speak at the Milwaukee Laborfest where he announced a new plan for rebuilding and modernizing America’s roads, rails and runways for the long term.

Highlights

Helping Businesses Invest to Strengthen Our Recovery
September 9, 2010
Commerce Secretary Gary Locke looks at the President's proposal to allow companies to fully deduct qualified capital investments through the end of 2011, and represents the largest temporary investment incentive in American history.

Fighting Foreclosures and Strengthening Neighborhoods
September 8, 2010
HUD Secretary Shaun Donovan writes about the Neighborhood Stabilization Program.

President Obama on the Economy in Cleveland: "The America I Believe In"
The President laid out a stark contrast between policies that help the economy work for the middle class, and the policies that allowed special interests to run amok -- and to run our economy into a ditch.

Boehner's Budget Gimmicks: Another Attempt to Hold Middle Class Tax Cuts Hostage
September 8, 2010
Deputy Communications Director Jen Psaki looks at how Republicans are trying to mask the cost of their tax cuts for the wealthiest Americans as they threaten to block middle class tax cuts to get their way.

Rebuilding Our Economy to Work for Middle Class Americans Again
September 8, 2010
Communications Director Dan Pfeiffer lays out the stakes on the economy ahead of the President's remarks in Cleveland.

President Proposes New Jobs, Renewed Infrastructure
September 7, 2010
Transportation Secretary Ray LaHood looks at the President's new proposals on infrastructure along with what the Administration has already accomplished.

President Obama on Labor Day: The Fight for America's Workers Continues
September 6, 2010
President Obama attends the Milwaukee Laborfest and announces a new plan for rebuilding and modernizing America’s roads, rails and runways for the long term.

The Right Comparison Between Recoveries
September 6, 2010
The Wall Street Journal ran a graph claiming, “The private sector is adding jobs … but the recovery is slower than in past cycles.”   In fact, even though it is not fast enough, the rate of job growth is actually faster now than was the case at comparable points of the past two recoveries.

Let's Stop Torturing Facts and Start Working Together
September 6, 2010
Jared Bernstein looks at the latest misleading attack on the Recovery Act and calls for cooperation on further measures to boost the economy.

Weekly Address: Honoring the American Worker
September 3, 2010
The President talks about his fight to make America work for the middle class and make sure hard work is rewarded -- rather than greed and recklessness.

Next Week on the Economy...
September 3, 2010
Communications Director Dan Pfeiffer gives a preview of the President's speech next week in Ohio.

Labor Day 2010: "The State of the American Worker"
September 3, 2010
This Labor Day, Secretary Hilda Solis discusses how the Labor Department is working to get America back to work and celebrates the contributions that working men and women have made to the strength and prosperity of the country.

President Obama on August Jobs Numbers: "Positive News" But "Not Nearly Good Enough"
September 3, 2010
The President talks about the most recent jobs numbers, what they mean, and what needs to be done.

Small Business Jobs Bill: No 'Itty Bitty' Thing
September 3, 2010
SBA Administrator Karen Mills talks about the real small business owners she's met out on the road who might dispute Republican dismissals of the small business help they've been blocking.

The Employment Situation in August
September 3, 2010
Private sector employment increased by 67,000 in August and the unemployment rate rose to 9.6%.

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A Day of Service and Remembrance


The White House, Washington


Good morning,

Nine years ago, nearly three thousand Americans lost their lives on September 11, 2001.  Like many Americans, I was shocked and horrified by the attacks on our country.  But I was also inspired by the heroism and selflessness of so many of my fellow Americans in the wake of this tragedy.
 
From the brave men and women of Flight 93 who sacrificed their own lives to save the lives of others, to the first responders who rushed without hesitation to help those in need, to the young men and women who chose to join our Armed Forces following the attacks - these tragic events united Americans in a remarkable spirit of solidarity and compassion.
 
It’s that spirit of selflessness and service that inspired the first September 11th National Day of Service and Remembrance last year. On this day all Americans can honor the brave men and women who lost and risked their lives by serving others in their community.
 
Tomorrow, I will be volunteering with Mission Serve, an initiative bringing together civilian and military communities through service and volunteerism.  Working alongside active duty members of the military, wounded warriors, veterans, military spouses and students, I’ll help renovate a community center at a retirement community for veterans in McLean, Virginia.
 
You can join me in participating in the National Day of Service by finding a service opportunity in your area on Serve.gov:
 
September 11th Day of Service and Remembrance
 
Whether you help clean up a local park, participate in a food drive, or help out in a local soup kitchen or school, volunteering strengthens our communities and our country. The National Day of Service presents an opportunity to take time to make a difference in your area and make a commitment to serve your community throughout the year.
 
On the anniversary of this tragic day in our history, I hope you will join me in honoring all those who put the needs of others before their own by serving in your community.
 
To all Americans mourning the loss of their loved ones on September 11th, the President and I extend our sincerest condolences. Your courage and sacrifice is an inspiration to all Americans.
 
Sincerely,
 
Michelle Obama
First Lady of the United States

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