joi, 11 noiembrie 2010

Michael Gray - Graywolf's SEO Blog

Michael Gray - Graywolf's SEO Blog


How Website Owners and Publishers Can Use Foursquare

Posted: 11 Nov 2010 08:01 AM PST

Post image for How Website Owners and Publishers Can Use Foursquare

While some people consider Foursquare to be nothing more than the latest shiny cat toy for social media gurus and badge collectors, I’ve recently found a few uses for both business and pleasure.

I recently took a trip to Disney World in Florida. After checking in at the Orlando Airport, I got a pop up from Rae Hoffman about the expert travel lane. Foursquare’s assumption is that I am more likely to trust information that comes from people I trust and who are my friends. As I traveled around Disney World that week, I got tips from Chris Brogran, Jennifer Laycock and others and, in most cases, I found the info useful, helpful, and interesting.

Foursquare Tips from Orlando

A few weeks later I was traveling through Midway Airport. When I was looking at tips, two of the places that stood out as places to eat were Potbelly’s and Harry Carry’s–both were places I had eaten before and both were good

Foursquare tips from Chicago

If you’re looking to build a website and don’t have any on the ground, first hand expertise, using the tips from Foursquare is an excellent idea…
So as a publisher how can you use this? When you are building a website about a topic you aren’t an expert in or are looking to capture natural language queries for, one of the place you look is Yahoo answers (“how do I do X”, “what’s the best way to do Y” and “Is X doing Y” type of stuff). If you’re looking to build a website and don’t have any on the ground, first hand expertise, using the tips from Foursquare is an excellent idea. For example here’s a list of tips from people who stayed at Disney’s Polynesian Resort. Now you’ll have to do the obvious spam filtering and reality check, but to be honest I haven’t seen a lot that in Foursquare tips, especially tips that have been done by multiple people. For now the social proof seems to be holding.

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How Website Owners and Publishers Can Use Foursquare

Video: Latest Edition of the White House White Board

The White House Your Daily Snapshot for
Thursday Nov. 11,  2010
 

White House White Board: The President in Asia & the National Export Initiative

In the latest edition of White House White Board, Austan Goolsbee, Chairman of the Council of Economic Advisers, discusses the President's trip to Asia and the importance of the National Export Initiative.

Watch the video.

Today's Schedule

All times are Eastern Standard Time. Korean Standard Time is 14 hours ahead of Eastern Standard Time.

12:00 AM: The President and President Lee hold a joint press conference

1:30 AM: The President holds a bilateral meeting with President Hu

3:00 AM: The President holds a bilateral meeting with Chancellor Merkel

4:35 AM: The President attends the G-20 official welcome reception

5:00 AM: The President attends G-20 working dinner

8:45 AM: The Vice President hosts a Veterans Day breakfast

11:00 AM: The Vice President participates in a wreath-laying ceremony at the Tomb of the Unknowns

WhiteHouse.gov/live  Indicates Events that will be livestreamed on WhiteHouse.gov/live.

In Case You Missed It

Here are some of the top stories from the White House blog.

A Commitment to Reach Out to Veterans - Wherever They Are
Assistant Secretary for Public and Intergovernmental Affairs at the Department of Veterans Affairs Tammy Duckworth discusses how the VA is using new technologies to reach Veterans.

The Beginning of the End of the Tobacco Epidemic
HHS Secretary Kathleen Sebelius writes on the first ever comprehensive tobacco control plan.

President Obama in Jakarta: "Indonesia’s Example To the World"
The President speaks at the University of Indonesia on democracy, economic growth, human rights, and America's relationship with Muslim communities around the world.

Get Updates

 

 
 
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SEOptimise

SEOptimise


30 Ways to Use Blekko for Search & SEO

Posted: 11 Nov 2010 01:49 AM PST

Blekko, the advanced search engine for power users has so many advantages that it took me quite a while to find out about them. There are plenty of use cases for both search users as well as webmaster and SEO practitioners. Blekko basically replaces a dozen of others tools if you use more than the obvious features.

Thus I have compiled a list of 30 ways to use Blekko for search and SEO.

To understand most of these feature you have to remember what a slashtag is: It’s basically a search engine for a special topic or range of sites. For instance the slashtag /architecture deals with, you guess it, architecture but it searches only within a few dozens of handpicked sites.

Take note that you’ll need to register and log in to use many of the techniques and features described below. Blekko is clearly not your Mom’s search engine. It’s not for the lazy users either it seems. Once you know how to use its advanced features you’ll be better off than using Google in many cases.

Basic Search

  • Search like you do on Google by simply entering your query
  • Wait a “second” and choose predefined slashtags or key phrases you may want to search from the appearing drop down
  • Check most recent results (newest first) by adding the /date slashtag to your search
  • Search for images using the /images slashtag
  • Search for videos using the /videos slashtag

Advanced Search

Custom Search

  • Search using default slashtags by adding a space and then the slashtag
  • Search using user’s slashtags by adding a space a user name and the slashtag. Example: http://blekko.com/ws/solar+/onreact/greenblogs
  • Create a slashtag (custom search engine on the fly) by clicking the “create a slashtag” menu item on the left before your profile image.
  • Follow slashtags (to get noticed and added to one)
  • Create nested slashtags by adding existing slashtags to your new slashtag. example: I created a slashtag that combines all the other major SEO related slashtags. It’s called /seoresources

Inside your Browser

  • Download and install the Blekko toolbar for Firefox or Internet Explorer
  • Add a Blekko search plugin to Firefox, Internet Explorer or Google Chrome. Go here and click “Blekko” to install it. Btw. I’m the creator of the plugin. You can do that manually as well in Google Chrome in the options.
  • Add Blekko to your browser address bar in Firefox: Type about:config in the address bar (where the URL/website address goes usually), then enter “keyword.URL” into the “filter” input. Double click the entry you find and type in “http://blekko.com/ws/” into the prompt (window with input appearing). Done. Now whenever you type in a search query and hit enter you’ll search for that query on Blekko.

SEO Tools

  • Find out why a site ranks on top and whether it’s legit by adding the /rank slashtag. Example: http://blekko.com/ws/seo+/rank
  • Check the backlink profile of a site to see where it’s popular and thus notice artificial backlink patterns by clicking “seo”. Example: http://blekko.com/ws/www.seoptimise.com+/seo
  • Check domain popularity by clicking “inbound links” and scrolling down to see the list of domains, most important first.
  • Check actual backlinks by clicking “links” below search results or adding the /links slashtag behind your URL
  • Check the popularity of internal pages of a site by adding the /sitepages slashtag. Example: http://blekko.com/ws/www.seoptimise.com+/sitepages or clicking the “site pages” tab in the /seo interface.
  • Compare your site to a competitor by clicking “compare” and adding both URLs
  • Check for content theft (and other duplicate content) either by clicking “duplicate content” or adding /domanduptext.
  • Get even more detailed SEO data by adding the /inbound slashtag to a domain. Example: http://blekko.com/ws/www.seoptimise.com+/inbound

Misc. Blekko Uses and Hacks

  • Add SEO data to Blekko search results with a GreaseMonkey script provided by my friend Matthew Diehl
  • Import your most bookmarked Delicious domains to Blekko to create a slashtag using this hack


How do you use Blekko? In case you don’t use Blekko yet, why don’t you? Blekko isn’t perfect yet. It has to rely on Yahoo fo long tail results and on Bing for image search but more often than not it offers quality before quantity. I use more Blekko than Google now.

© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Ways to Use Blekko for Search & SEO

Related posts:

  1. A Slasher’s Guide to Blekko – The Most Advanced Search Engine Ever Created
  2. 10 Ways to Use Google Buzz for SEO & SMO
  3. SERPd Review – The New Search Marketing Social News Community

Seth's Blog : No knight, no shining armor

[You're getting this note because you subscribed to Seth Godin's blog.]

No knight, no shining armor

"Sure, Seth can do that, because he has a popular blog."

Some people responded to my decision to forgo traditional publishers (not traditional books, btw) by pointing out that I can do that because I have a way of reaching readers electronically.

What they missed is that this asset is a choice, not an accident.

Does your project depend on a miracle, a bolt of lightning, on being chosen by some arbiter of who will succeed? I think your work is too important for you to depend on a lottery ticket. In some ways, this is the work of the Resistance, an insurance policy that gives you deniability if the project doesn't succeed. "Oh, it didn't work because we didn't get featured on that blog, didn't get distribution in the right store, didn't get the right endorsement..."

There's nothing wrong with leverage, no problem at all with an unexpected lift that changes everything. But why would you build that as the foundation of your plan?

The magic of the tribe is that you can build it incrementally, that day by day you can earn the asset that will allow you to bring your work to people who want it. Or you can skip that and wait to get picked. Picked to be on Oprah or American Idol or at the cash register at Borders.

Getting picked is great. Building a tribe is reliable, it's hard work and it's worth doing.

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miercuri, 10 noiembrie 2010

Mish's Global Economic Trend Analysis

Mish's Global Economic Trend Analysis


Fed-Bashing Three Ways; Night of the Living Fed (A 2008 Claim)

Posted: 10 Nov 2010 07:43 PM PST

Beating up on the Fed used to make you an oddball. Does it still? That is the question Slate asks in Fed-Bashing Three Ways.
According to a pre-election Bloomberg poll, 60 percent of likely voters who self-identified as Tea Party members said they want to see the Federal Reserve either reined in or abolished. Rand Paul, the Republican senator-elect from Kentucky, campaigned in part on an anti-Fed platform. Fed-bashing is often shrugged off as something that oddballs do whenever the country hits hard economic times. But if that's the case, then why is Jeremy Grantham railing against the Fed too?

Grantham, the chief investment officer of the big Boston money management firm GMO, is nobody's idea of an oddball; he is a well-respected longtime professional. Yet he just wrote a report titled "Night of the Living Fed." The cover page resembles a poster for a horror flick, complete with a subhead—"Something Unbelievably Terrifying!"—and scary captions: "Homes Destroyed! Runaway Commodities! Currency Wars!"

The thought process behind the anger at the Fed isn't uniform. If Dante had nine circles of hell, then the Fed has three circles of doubters. The first circle is critical of the Fed's current policies. The second circle thinks that the Fed has been a menace for a long time. The third circle wants to seriously curtail or even get rid of the Fed.

Grantham occupies the second circle. He sees the repeat of a familiar pattern in which the Fed's low-interest-rate policies create bubbles. In the 1990s, the bubble was in tech stocks. In the aughts, the bubble was in housing. Now the bubble might be in junk bonds and commodities. What typically happens, Grantham argues, is that the Fed disavows any responsibility for spotting or stopping the bubbles before they wreak havoc. (Remember both Greenspan's and Bernanke's insistence that there was no nationwide housing bubble? Greenspan called it "froth.") The madness in housing, Grantham writes, "was a direct outcome of a policy that is clearly still in place." The Fed's "complete refusal to learn from experience" makes it harder to create "a healthy, stable economy with strong [i.e., low] unemployment," Grantham concludes.
Night of the Living Fed (A 2008 Claim)

I have been talking about these ideas for years, also in length. Indeed, I can even stake claim to the exact title Night of the Living Fed as of Tuesday, March 11, 2008.

What I said then, still holds true today. Please check it out.

Moreover, Grantham's statement regarding the Fed's "complete refusal to learn from experience", is rather generic but that just happens to be Fed Uncertainty Principle (April 3, 2008), Corollary Number Three.
Uncertainty Principle Corollary Number Three: Don't expect the Fed to learn from past mistakes. Instead, expect the Fed to repeat them with bigger and bigger doses of exactly what created the initial problem.
That aside, I certainly do not mind the company of Grantham at all. In fact I am quite pleased we are on the same page.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Geithner's Four-Point Plan for the G-20 is Nothing but a Wish-List

Posted: 10 Nov 2010 02:49 PM PST

Treasury Secretary Tim Geithner along with Wayne Swan the treasurer of Australia, and Tharman Shanmugaratnam, the finance minister of Singapore have put together a "plan" for the G-20 in an op-ed piece in the Wall Street Journal.

Please consider A Four-Point Plan for the G-20
The deep economic challenges left by the crisis in the established economies and the prospect of rapid expansion in emerging economies necessitate a new agenda for international economic cooperation. We are past the point where public policy around the world was directed exclusively to averting an economic depression. We now face diverse transitions to a sustainable path of growth led by the private sector.

This two-track recovery will dominate the global economy for a long time to come. And it brings more varied risks and challenges than those of the past two years of managing crisis.

Four objectives define this new agenda for global cooperation.

First, we must work together to strengthen global economic growth.

The main risk for the world is not inflation in the advanced economies, where inflation expectations are stable at relatively low levels, but that the advanced economies underachieve on growth. Those economies must look for ways to strengthen underlying foundations of long-term growth, including fostering innovation and developing higher skills in the labor force, removing impediments to market entry, and providing stronger incentives for labor force participation.

Second, because of this risk, we need to strike a balance on the pattern of growth across countries. Balance matters not for its own sake, but because it is critical to strong and sustained growth globally and to future financial stability. Ultimately we are trying to lift global growth, not just shift it—so as to deliver strong, sustainable and balanced growth.

Third, to help smooth these transitions, we need a new framework for cooperation to allow exchange rates to reflect economic fundamentals and support needed structural reforms.

And finally, we need to continue to keep our markets open and work to expand trade and maintain a level playing field across countries.
Was that a Plan or a Wish-List?

A statement praising motherhood and apple pies is not the same as a plan to bake pies.

In my admittedly old-fashioned way of thinking, a plan involves putting together details on how to get from point A to point B. Pray tell what is the plan here?

Geithner, Swan, and Shanmugaratnam did not put together a "plan". They put together a no-details "wish-list" that relies on miracles from an "Economic Fairy Godmother".

I hate to break this stunning news but there is no "plan", and there is no "Economic Fairy Godmother" that will grant Geithner his wishes.

The G-20 would have been far more successful had it blown sky high in a series of disputes than to put out garbage like this and call it a plan.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List


Reflections on Social Paradigm Changes; Victimized by the Fed; The Biggest Bubble

Posted: 10 Nov 2010 09:19 AM PST

Here is an email from a reader regarding social paradigm changes that I would like to share. It is in response to Telling Signs-of-the-Times: Layaways, Off-Brands, Goodwill Stores, Consignment Sales, Frugality, all Thrive in Middle-Class Suburbia

Susan writes ...
Hi Mish,

I look forward to reading you analysis every morning.

The social paradigm changes will be the people who have money will try to look like they don't. I see people who are one job away from the streets trying to look like they have it all, they have the car payment on a high end car, a mortgage on a McMansion, they have little saved for retirement at an age when they should have those things long ago paid off and be aggressively preparing for retirement. Those people must at all costs look like they are well fixed when they're not.

My personal thoughts for anyone who has a car payment and or a mortgage over the age of 45 is they've wasted far too many years already and they will be forced to cope with poverty in their latter years.

Many will learn the hard way why it's not good to live above your means, and the wisdom of living far below them. The credit system is coming to an end as is the false sense of wealth security.

I know far too many family and friends who are now or have paid for $30k + a year college educations for their children without having their home and cars paid for let alone have their retirements set up. I know of one couple who have 2 in college and 2 more to go and the husband is 60 and wife is turning 56. The money they have set aside for retirement is being spent not preserved.

From outward appearances they look like they have it all. Like the country they appear wealthy but it is a lie and as the tide recedes many will be caught flopping in the sand.

Why is it that so few can do simple math these days? If one is not bringing in enough money to cover your overhead living expenses they must lower their overhead, my husband called it "your monthly nut". He was a big fan also, he passed away last year.

Just as government spending habits are unsustainable so are so many of it's citizens.
My thought for the day, "the poor will stay poor living like they're rich while the rich get richer living like they're poor".

Have a good day, Susan
Reflections on Social Paradigm Changes

Thanks Susan.

I have talked about these kind of changes on many occasions. Perhaps it will have more meaning coming from a reader.

Right now, so many are living in denial, blaming banks or mortgage companies or whoever for their own personal problems and lack of prudence.

In acts of greed or stupidity, millions bought houses knew they could not afford the payments. In additional acts of greed or stupidity, millions more took out home equity loans and spent it on remodeling, on boats, cars, or trips. Now that the money is spent.

Collectively, they whine about being victims and want some sort of relief.

Victimized by the Fed

Yes these people are victims, but not in the manner that most think. They are victims of Fed policies that encouraged speculation, not saving. They are victims of a Fed that slashed interest rates to bail out bankers in the wake of the dot-com crash. As a direct result its policies, the Fed spawned the biggest speculative bubble in housing the world has ever seen, not just in the US but worldwide.

Outside the US, bubbles in Australia, Canada, China, and the UK are still in full swing. The bubbles in the US, Spain, and Ireland have crashed. Amazingly people down under and up-North still believe "It's different here".

Literally every day someone writes me with a cockamamie plan that allegedly "save homes" and prevent foreclosures. None of these people ever look at the costs of what they propose. None of them ever address the question of why these people are in trouble.

Yes, they were suckered in by the Fed, yet they had to know their salary did not support what they were doing.

Willing Victims

People are in trouble for reasons Susan writes about: They lived beyond their means for years, with no savings, and they piled up debt upon debt. That makes them "willing victims".

Neither the banks nor the "willing victims" deserved to be bailed out. It is certainly unfortunate we bailed out the banks, but two wrongs do not make a right.

In the vast majority of cases, principal reductions are ripe for abuse and fraud. Principal reductions would encourage others to stop paying mortgages to get relief. Where is the justice in that? Where is the justice in bailing out speculators just because we bailed out the banks.

For thoughts on restoring justice, please see Foreclosure Case May Set Anti-Bank Precedent; Restoring Equity vs. Penalization

By the way, many banks are still in trouble, and Bank of America is right at the top of the list. Hopefully it will not get bailed out next time if and when the proverbial stuff hits the fan.

Here is the simple truth of the matter: Except in extremely rare, highly publicized cases, these people did not pay their bills. The remedy is foreclosure. Instead, nearly the whole of blog-o-sphere wants delays in foreclosures, principal reductions that invite more writedowns and more fraud, or more bank bailouts.

It is time for people and banks to be held accountable for their actions. With that, robo-fraud and other mortgage fraud should be prosecuted to the full extent of the law. However, the remedy for failing to pay ones mortgage is and should be foreclosure, the sooner the better.

Attitudes the Key

The key to understanding what the future hold is found in attitude changes. Far too late, people have learned their house is not their retirement. Kids see the parents arguing over money and vow not to get in debt the same way.

It's these attitudes towards spending and debt that guarantee to make Bernanke's life miserable. Yet, every day someone points out the Fed's monetization efforts, claiming it will span massive inflation or hyperinflation. No it won't. $600 billion is peanuts compared to $50 trillion in credit and debt, a nice chunk of which will never be paid back.

Bernanke has not changed consumer attitudes towards spending (that top link is proof), nor has he changed bank attitudes towards lending. Overall credit is still contracting, and another downturn in the markets will have credit-marked-to-market crashing as well.

Certainly the Fed's efforts over the last two months have not been deflationary. Short-term, Bernanke has fueled speculative bubbles in junk bonds, in equity markets, and in some commodities.

Gold is reacting sensibly in this regard. The other bubbles will pop as they always do by definition.

Belief in Fed is Biggest Bubble

Given that attitudes regarding credit and debt are the key to understanding the path we take, I see no reason to change my forecast that I have held for years: "We will move in and out of deflation over a number of years as the credit bubble continues to unwind, just as happened in Japan."

The inflation everyone is screaming about now, has done nothing for the real economy. It certainly has not helped small businesses, and most importantly has not changed consumer attitudes. Given that attitudes have not changed, all the Fed has really accomplished was to provide the fuel for the next collapse.

The biggest bubble is belief in the Fed's ability to inflate. If the Fed could do so, we would not be in this mess in the first place.

Mike "Mish" Shedlock
http://globaleconomicanalysis.blogspot.com
Click Here To Scroll Thru My Recent Post List