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vineri, 9 septembrie 2011

Will Google Author Accounts Become the Next Spam Tactic Graywolf's SEO Blog

Will Google Author Accounts Become the Next Spam Tactic

Posted: 09 Sep 2011 10:36 AM PDT

In the last few weeks, Google has announced its support of Google Author Profiles. While the rollout and acceptance has been limited, for those of us who have been around the block a few times, it’s easy to see that this will become the next big spam tactic like link exchanges, article directories, guest posts, and page rank sculpting.

To be perfectly clear, at the moment this article was written, there is no evidence of any kind that having an author account in any way helps your website. However, if you watch this video, it’s clear that Google does want to use it as a signal in the future.

Click here to view the embedded video.

While it remains to be seen how important having a Google Author Profile linked to your website will be, it’s not a huge leap of faith to think it will play a role. What will be interesting to see is whether having multiple author profiles linking to your website will play an incremental role.

Once Google gets past the beta startup testing phase, it makes sense for them to try to get magazines and newspapers on board. Having multiple expert author profiles like the New York Times, Sports Illustrated, Readers Digest, or Motor Trend could be a huge indicator of trust. Having multiple authors linking to smaller sites would be something Google could look upon favorably. Once such a situation exists, it’s not a huge leap to see guest author requests coming to your website, and mentioning that they will link to you from their profile. We could even enter a paid scenario in which websites that are looking to build trust seek out authors who will write and link to a website in exchange for “compensation.”

What are the takeaways from this post:

Work toward getting as many of of your current authors into the Google author program. Have them link back to your website.
When new guest author opportunities present themselves, give preferential treatment to authors who are part of the program.
Only work with authors who are real and create good, high-quality content.
Stay away from shady or fake profiles that are more concerned with the link than with the content.

photo credit: Photospin

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Will Google Author Accounts Become the Next Spam Tactic

Here's how the American Jobs Act works

Good afternoon,

Last night President Obama walked Congress and the nation through the American Jobs Act, his plan to create jobs in America now. It's up to Congress to act on this set of bipartisan ideas that put people back to work and put more money into the pockets of working Americans.

You can watch a special enhanced version of the speech, featuring charts and other relevant information here:

Here are a few important points about how the American Jobs Act works, and why Congress should act quickly:

First, it provides a tax cut for small businesses, not big corporations, to help them hire and expand now and provides an additional tax cut to any business that increases wages.
Second, it puts people back to work, including teachers, first responders and veterans coming back from Iraq and Afghanistan, and construction workers repairing crumbling bridges, roads and more than 35,000 public schools, with projects chosen by need and impact, not earmarks and politics.
Third, it helps out-of-work Americans by extending unemployment benefits to help them support their families while looking for work and reforming the system with training programs that build real skills, connect to real jobs and help the long-term unemployed.
Fourth, it puts more money in the pockets of working and middle class Americans by cutting in half the payroll tax that comes out of every worker's paycheck, saving families an average of $1,500 a year. And it removes the barriers that exist in the current federal refinancing program (HARP) to help more Americans refinance their mortgages at historically low rates, save money and stay in their homes.

The American Jobs Act is based on ideas supported by both Democrats and Republicans, and is fully paid for by closing corporate tax loopholes and by asking the wealthiest Americans to pay their fair share. It would have an immediate impact on job and economic growth, but Congress has to act now.

You can learn more about the American Jobs Act on Whitehouse.gov.

Over the next few days there are a number of ways for you to ask questions and engage with Administration officials about the American Jobs Act including Open for Questions live panels and Twitter Office Hours.

In fact, next week, I’ll be participating in my very first White House Office Hours on Twitter, so be sure to tune in and send me your questions using the hashtag #WHChat.

Here’s a list of the full lineup of events so far:

Today at 4:30 p.m. EDT: Brian Deese, Deputy Director of the National Economic Council will be answering your questions on Twitter during White House Office Hours using the hashtag #WHChat.
Monday September 12 at 4:30 p.m. EDT: White House Office Hours on Twitter with Stephanie Cutter, Assistant to the President and Deputy Senior Advisor.
Tuesday, September 13 at 5:30 p.m. EDT: I’ll be answering your questions on Twitter during White House Office Hours using the hashtag #WHChat.
Wednesday, September 14th at 4:00 p.m. EDT: White House Office Hours with Brian Deese, Deputy Director of the National Economic council.

Sincerely,

David Plouffe

Senior Advisor to the President

P.S. After last night’s address, a few White House policy experts answered questions about the speech. Check out the video of the event: WhiteHouse.gov/JobsSpeechOFQ

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American Jobs Act: Get the Facts

Your Daily Snapshot for
Friday, September 9, 2011

The American Jobs Act: Get the Facts

Last night, President Obama addressed a joint session of Congress and presented the American Jobs Act, a comprehensive plan to put America back to work. It was created from a set of ideas supported by both Democrats and Republicans, and it acknowledges that if we are going to restore America's middle class, we need to rebuild the economy the American way, based on balance, fairness and the same set of rules for everyone from Wall Street to Main Street.

President Barack Obama addresses a Joint Session of Congress in the House Chamber of the U.S. Capitol in Washington, D.C., Sept. 8, 2011. Vice President Joe Biden and House Speaker John Boehner are seated behind the President. (Official White House Photo by Chuck Kennedy)

SEOptimise

BrightonSEO 2011 Roundup: who said what and why

Posted: 09 Sep 2011 01:13 AM PDT

It's that time of the year again when 600 enthusiastic online marketers descend on Brighton for the annual SEO conference organised by Kelvin Newman. With the agenda packed full of interesting presenters and topics, it certainly looks set to be another great event.

SEOptimise will be providing the very best points from each presentation session by session and updating this blog post. If you are unable to make BrightonSEO this year, then follow @SEOptimise on Twitter and get all the latest updates right here.

Below is a list of presentations and speakers coming up.

Jonny Stewart – Google's Panda: A Case Study

John McElborough – Building a Private Blog Network

Dave Perris – Attracting Links

James Carson – Dr Social Love: Or how I learned to Stop Worrying about Google Algorithms and Love the People

Erika Ungar – Choosing and Implementing Friendly URLs for Ecommerce

Malcolm Coles – How to win at SEO with Duplicate Content: Featuring Pippa Middleton's Arse

Neil Walker – Links – SEO Value vs Client Expectations vs Cost

Roger Warner – What Can Social Learn from Mad Men?

Toby Barnes – James Bond: Architecture Critic

Dom Hodgson – My Hack Day Addiction

Samuel Crocker – How to Pitch SEO

Graeme Benstead-Hume – Stormy Weather: The Accuracy of Search Volume Estimation and Forecasting

Dara Fitzgerald – Beyond the last click: Finding Hidden SEO value with Multi-Channel Funnels

Kane Bartlett – Driving SEO with PPC

Rosie Freshwater – Market Research: Informing SEO and Link Development

Rae Lovejoy – Delight in the Digital World: Why Settle for Customer Satisfaction

What Are Your Biggest Challenges in SEO? An a4uexpo London Special!

Posted: 08 Sep 2011 08:43 AM PDT

Kevin and I are speaking at a4uexpo London in October in the session Post Panda: Affiliates’ Guide to Surviving Google (2.30pm day one).

We’re currently working on the presentation and thought it would be a good idea to reach out to our readers in order to ask: what are your biggest challenges in SEO?

This is going to be largely targeted at affiliates – so looking at challenges such as: ‘how to add more content?’, ‘how to appear as a brand rather than a thin affiliate site?’ and of course ‘how do you avoid a panda slap?!’

But we also want to hear from you and look to answer your common questions and challenges – so please let us know in the comments below…

Seth's Blog : "Do it tomorrow"

"Do it tomorrow"

Stupid advice, certainly. But free. I didn't charge you anything for it.

There are very few categories where there is less correlation between price and quality than advice. You can buy a million dollars worth of consulting, a thousand dollars worth of coaching or read a few tweets for free--your choice.

This widespread variety of pricing leads to two interesting questions:

Are you confusing what you pay with what you get? (Does expensive advice feel more valuable than the free stuff?)

and

Are you more likely to take action because you've paid a lot?

One of the most effective ways to get your ideas implemented is to charge a lot for them. It increases the perception of value and creates an impulse to execute so that the investment won't be wasted.

Of course, I said that for free...

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vineri, 9 septembrie 2011

Will Google Author Accounts Become the Next Spam Tactic Graywolf's SEO Blog

Will Google Author Accounts Become the Next Spam Tactic Graywolf's SEO Blog

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Here's how the American Jobs Act works

American Jobs Act: Get the Facts

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"Do it tomorrow"

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